If you’ve attended college (or had to pay for it) sometime in the last three decades, you’re probably as frustrated as anyone about the skyrocketing price tag. According to one report, the cost of college has risen 538% since 1985.
Imagine you’re sending a newsletter to your new customers. In most cases you would launch your email marketing tool and start the process of creating a campaign. Now what if you didn’t have a tool, where would you start?
Word-of-mouth marketing drives billions of dollars in sales every year, so it’s no surprise that variations of this age-old strategy are now surfacing as performance, advocate, influencer, and referral marketing. What’s surprising is just how many thriving brands are sticking to a pen-and-paper approach for managing customer recommendations even though the consumer economy is getting more digital by the day.
We had such a great response to our recent epic referral email rundown that we had to do another one. This time, we dug into our own customer archives to share emails that are expertly optimized to drive referrals.
The contracts have been signed, sales has made the handoff to success, the proverbial bags have been packed. We're on our way down the customer journey! Be sure to clear out any obstacles for a well-paved path to singing your praises and repeat purchasing. Do your thank you pages include your referral program? Is there a refer-a-friend pop-up on the home page?
Just like every other component of marketing, referral marketing requires a well-planned strategy to meet and exceed goals. Strategic thinking becomes increasingly important when it comes to one often overlooked aspect of referral programs — developing an incentive structure.
Marketing changes every day. Just a few years a ago, a flashy street-side sign advertising your company’s name and location was enough to attract new business. Even a print ad in the Sunday paper was sure to remind your closest prospective customers to stop by your brick-and-mortar store. Over the last few years, marketing - along with its platforms, audiences, and capabilities - has advanced.
If you’ve checked out our recent on-page SEO blog post, then you’re no doubt incorporating what you learned to help your content rank higher - things like ideal content length, optimizing your H1 tags and the importance of targeting the right keywords.
Countless online conversations about your brand are happening every day. Oftentimes, curious customers have learned all that they need to know about your brand long before your company can formally introduce its own products or services via marketing campaigns. Forrester reports that by 2020, 80% of the buying process is expected to occur without any direct human-to-human interaction.
The marketing industry is filled with more tactics to consider than you can count and a host of strategic solutions positioned to address challenging pain points. Every once in awhile, the opportunity arises to hone in on a persistently untapped channel to create a new marketing category.
The following is an excerpt from Ambassador’s most recent eBook, “Opening the Referral Floodgates: A Strategic Framework to Optimize Referral Marketing Results.” To read the full eBook — and access more than a dozen tips to dramatically improve referral program enrollment, engagement, and activity — download your copy here.
Did you know that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision? To put it simply, customers value share-worthy experiences and have gotten used to passing on good news to others.
So, I have a confession to make. A year ago, I had no clue “referral marketing” was anything but a buzzword. I certainly didn’t know referral marketing software existed. Sure, I understood the value of referrals (I’ve been a marketer for more than 20 years — it’s hard not to understand the value of organic word-of-mouth). But referral marketing? In my experience, referrals weren’t truly optimizable or scalable — two core characteristics of any modern marketing strategy.
According to a recent survey conducted online by Harris Poll on behalf of Ambassador, 82 percent of people say they seek recommendations from friends and family when considering a purchase. Brands that encourage customers to share recommendations via referral marketing are building off of a natural inclination to share with others. Instead of wondering about the organic conversations that online audiences are having about your brand, companies can leverage a platform that scales and transforms ...
The marketing industry is shifting toward a customer-centric, solution-seeking, data-driven model and marketers are encouraged to follow suit. Marketers have to know how to crunch numbers, spot trends, spark interest, make changes, and make connections - all while surpassing the competition.
I’m proud to announce that today, Inc. Magazine has ranked Ambassador no. 321 in their 35th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies. This achievement is an honor we now share alongside other innovative companies in America; including Microsoft, Zappos, Dell, Square, and Dollar Shave Club among others.
Close your eyes. No really, close your eyes and let your fingers dance across your keyboard. Open your eyes. Now, break up the jumble of text with a few haphazard bullets, lists, and stats. Then, log in to your dashboard and publish your improvised masterpiece on your company blog. You can blast the email list while you’re at it too. Before you hit send, make sure that there are a few words underlined in blue to give your helpless clients an escape route to the nearest website. Congratulations, ...
According to a recent survey conducted online by Harris Poll on behalf of Ambassador, 82% of Americans say they seek recommendations from friends and family when considering a purchase. The majority of brands, whether B2B or consumer companies, have an audience of prospective customers seeking information from your existing clientele.
Think about the last time you went mattress shopping in a traditional brick-and-mortar store. What was the experience like? Did you get the hard sales pitch about how a particular mattress would suddenly help you capture eight solid hours of sleep each night, and did that salesperson awkwardly hang around as you tested out a mattress? Even worse, if you actually bought a mattress but ended up hating it, how enjoyable was the return process?
Imagine that a customer has just discovered your brand. They think that your company is on to something amazing. They know exactly which friends, family members and colleagues would benefit from this information. They reach for the nearest electronic device, but first they have to decide how they'll share the good news. Their recommendation is too important for a simple text, but a phone call would be too serious, and it's simply too juicy to share with every Twitter follower. They could send ...
The term search engine optimization, aka SEO, is one that most marketers generally nod their heads toward. In fact, according to a Fleishman-Hillard and Harris Interactive Annual Global Study, “89% of customers begin their buying process with a search engine.” We know the value of this popular marketing channel, and we understand the importance of including it as part of our overall marketing strategy, but why is it that SEO is still a giant mystery to most marketers?
Let’s say that your brand has $10K to dedicate to customer marketing efforts this quarter. Would you rather shell out that $10K for an Instagram influencer to strike a perfectly filtered pose with your product or use those dollars to reward your most vocal and well-connected customers for sharing your brand and directly bringing in new revenue?
It’s rush hour in Big City, USA and every route into the city is blocked with gridlock traffic. What’s the hold up? It appears that a few drivers have decided to aimlessly follow the vehicle in front of them instead of obeying actual traffic signals. Some drivers are even looking in their rear-view mirror to determine their next turn. Others have become so infatuated with their reflection that they bump into the nearest obstacle.
A 2015 study by the Pew Research Center found that 64% of American adults own a smartphone — an increase of nearly 30% in merely four years. And, though not terribly surprising, the study also found that smartphone ownership is especially high among young Americans and those with high income and education levels (the traditional sweet spots for marketers).
If you follow marketing thought leaders or read best practice blogs, you’ve seen the evolving roster of trending ways to spread the word about your business. Beneath every trendy marketing buzzword lies a metric milestone that your company wants to surpass or a barrier that you need to break. But somewhere between the viral headlines and virtual tips, successful companies are digging deep to engage customers and drive revenue.
Let’s set the scene. Your company caters to an audience of digital natives ranging from knowledgeable customers to intrigued fans. One group is extremely familiar with your brand and fluent in your products and services. They are the ones who leave comments, give feedback, know your Twitter handle, and begin using your hashtags as soon as they go live. The other group has heard good things about your business and is interested to see how your brand can meet their needs. They are a little more ...
One online search or visit to a competitor’s homepage can send modern marketers into a whirlwind of new technologies, revenue driving ideas, and business hacks. Each page promising the world to customers and prompting business owners to rethink the company-wide strategy:
Think about the last time that you took out a loan or used an accountant to prepare your taxes. Even if your experience was positive, was it exciting enough to inspire you to refer the company to your friends, family, or colleagues? Did you run to your phone to tweet about the experience, or send a mass email to your contacts singing the company’s praises?
A timely delivery. A responsive customer service department. An innovative product. Great brands are built upon nuanced and valuable customer interactions, but today’s businesses rely on analyzing metrics to succeed. Have you noticed that audience growth, website engagement, and conversion rates seem to dominate modern marketing conversations? It’s no surprise. Companies are starting to acknowledge that much of their success relies on the preferences and behaviors of customers. We know that ...
In the last year, publishing powerhouses have sent a wave of frenzied readers in the direction of their competitors as iconic magazines like Jet Magazine, Lucky Magazine and Details shut down for good. In the midst of other indefinite mergers and layoffs, it’s safe to say that the publishing industry is still reeling from the recession’s tumultuous media landscape. Even as today’s editorial teams reach for the hottest writers and coolest social media platforms, it seems like the publishing ...
Traditional marketing teaches companies to think of customers as a bridge between inventory and sales. In the age of hypervisibility and technology, brands are adding resources to their marketing stack that allow them to build unique experiences instead of merely monitoring customer behavior. The most successful brands have started to rethink how their customers progress through the eCommerce funnel. For good reason, customers have the potential to become advocates, fans, and referrers of your ...
Let’s face it, nothing is more unnecessary (or redundant) than talking about your website on your website. As content marketing and a host of other inbound strategies rule modern marketing conversations, it becomes less and less likely that one landing page is sufficient enough to spread the word about a new aspect of your business to the masses. Creating a static website page assumes that your customers are curious enough to be on the lookout for new developments and roam your site at their ...
As marketers, we all know that it’s easier to keep a loyal customer than acquire a new one. In fact, strengthening your customer relationships and increasing your customer retention by 10 percent can actually grow your company's value by 30 percent. Which is no surprise since most executives state the best source of new business is a referral from a satisfied customer. Referrals, engaging content, voucher codes, and customer success teams are all ways that businesses can improve the morale and ...
Editor's note: This is an excerpt from our most recent eBook, "The Path to Becoming a Visionary Marketing Leader," which explores four of the biggest marketing trends through the eyes of four marketing visionaries. To read the full eBook, click here. As marketing leaders, one of our primary jobs is to position our business for the future. To do this, we keep tabs on marketing trends and opportunities, and take action when we see something that could help us create lasting competitive ...
Social media is making it easier than ever to experience (or invade) events that would traditionally arise through word-of-mouth or, you know, formal invitations. It’s true, audiences of customers and friends enjoy getting the special treatment, but it feels a little odd when exclusive opportunities are promoted for the world to see.
Welcome to the digital content creation club! You've double-checked your spelling, triple-checked your facts, and confirmed that each hyperlink opens up in a new window. Now, prepare for one of the most gratifying, yet fleeting moments of your entire life (or afternoon). It's finally time to press the publish button and share your ideas with the world. Publishing a new piece of content may seem like the finish line, but in the grand scheme of your content promotion strategy, it's just the ...
Think about the last time you searched for a restaurant review before heading to dinner. Have you ever stood in a store aisle, with your phone in hand, traversing the web to see how other people are talking about the products that are lined on the shelves in front of you? Most likely, you’re nodding along. In addition to seeking trustworthy recommendations from friends, most consumers today search online to learn more about brands before committing to a purchase. With technology at our ...
Every “social media guru” and “marketing maven” touts the importance of engaging with your social following in an authentic and conversational way. Most brands have an individual or a team that makes critical decisions about publishing curated information to their audience, but how many companies are building customer loyalty through these online chats? Sure, there are top brands like Google, Taco Bell, and Southwest Airlines, who have built social media empires but what about your company? Are ...
For many marketers, referral marketing, advocate marketing, or word-of-mouth marketing (whatever you want to call it for now) is a new type of MarTech. In fact, many of you may be learning about it now for the first time. There's no Gartner Magic Quadrant. There's no Forrester Wave. There's no definitive place to explore all of the vendors in the space, let alone a simple way to separate the low-cost, bare bones players from the robust, proven, all-in-one platforms.
Diversity |diˈvərsitē, dī-| noun: a range of different things. How do you consume content? Do you prefer reading? Listening? Watching? In today’s digital world, it’s more important than ever to have something for everyone. Whether that’s a blog, eBook, infographic, video, case study, or podcast, your prospects have different preferences for their journey through the sales funnel. So, how do you turn your content marketing plan into a well-oiled, diverse machine?
Back in the day, the customer journey began with the ding of the overhead doorbell of the convenience store and concluded as items were neatly wrapped at the cash register. If your company was lucky, a memorable in-store visit would result in positive recommendations from happy customers that eventually reached a host of potentially loyal customers. Today’s customer experience is a little different. Customers expect brands to be active online and proactive in responses to customer complaints. ...
Editor's note: This is an excerpt from our most recent eBook, "The Executive's No-Nonsense Guide to Referral Marketing." To read the full eBook, click here. If you polled a group of marketing leaders and asked them to name their favorite type of lead, one response would stand out: Referrals.
On a fairly regular basis, we work with brands that come to us with separate affiliate, influencer, and referral programs. Or, they demo Ambassador thinking they’ll need different solutions to manage the various variants of a referral. Here’s what we tell them: At the end of the day, a referral is a referral.
Do you want to build buzz around your product or service to a segmented audience? Do you want to discover influencers in your customer base? Do you always look for fresh ways to spark a conversation with your customers? Of course you do! It’s 2016 and brands have to find unforgettable ways to stand out from the crowd and engage with an audience that makes sense for them (all while meeting the bottom line).
We’ve come a long way from the belief that the same brand messaging should be present on every channel, but today’s marketers must consider ways to seamlessly and cohesively reach customers wherever they are. In our tech-crazed world, it’s easy to confuse multichannel marketing with multi-platform marketing that fills email inboxes, appears on social media feeds and entangles customers into your brand as they trek through the worldwide web. Although email campaigns, social media outreach and ...
According to the Pew Research Center, the millennial generation is on pace to become the nation’s largest living generation with a population projection of 75.3 million people. The dominance that this sacred demographic, ranging from ages 18 to 34, has had on marketing conversations over the last few years is no surprise.
Referrals are indispensable for any company looking to organically grow their business and build brand awareness. Let’s face it, a simple referral from a friend can land a lot softer and convince a lot faster than traditional marketing outreach. According to a survey conducted online by Harris Poll on behalf of Ambassador, 88% of Americans say they would like some sort of incentive for sharing a product via social media or email. And while most modern marketers understand the basics of email ...
The situation is a familiar one. Your email inbox begins to fill up with emails that read “Labor Day Sale!” and suddenly you’re typing in the coupon code LBDAY16 for 20 percent off your purchase. Chances are, if you manage an eCommerce shop, your customers have also used vouchers or coupon codes at some point to make a purchase. It’s a great way to capture first time-buyers and bring back your most loyal advocates for repeat purchases.
Over the last year, I’ve had conversations with numerous sales and marketing executives about one of the world’s oldest — and most effective — customer acquisition channels: Referrals. Most of those executives have gone on to help their organization implement successful referral marketing programs, but some have flat-out failed to generate the results they expected. In most cases, those failures were easily preventable.
Your company makes wonderful products that are expertly researched and developed to fill a gap in the market. You have a success team equipped with technology that ensures reliable and accountable customer service. Your marketing team is churning out resonant content that builds buzz among interested buyers and repeat customers. But, for some reason, you still don’t have a good grasp on your loyal customers and they aren’t responding well to the perks that you offer.
All marketing efforts boil down to the same theory: casting your net far and wide over a very targeted area and coming back with more of a higher quality than what you had initially. Today’s net probably holds stellar outreach, compelling content, and experiential hooks along with new leads, but the idea is the same. Every company is tasked with developing irresistible messages that convince customers to embark on a strategic, shareable, and scalable journey. At least that’s what growth ...
Being a contemporary brand means marketing to consumers that have a plethora of platforms and an endless stream of apps that simplify their daily life. So in the SaaS world, how can you build technology that incorporates the same ease of use for business consumers? By developing integrations that plug into their current integrations workflow with the least effort possible.
Editor’s note: This is the second post in a two-part series about how CMOs, VPs of Marketing, and other marketing leaders can spend their budgets smarter. To read the first post from Shawn Fergus, click here. In an age where marketing is increasingly driven by technology, most CMOs know that one of their most important responsibilities has little to do with marketing. Instead, it’s all about procurement — specifically, the process of assessing and buying the right marketing technology to ...
Do you remember the last marketing tool that your company adopted? How many problems did it solve, one or many? If you can answer immediately and point to specific resolved dilemmas or achieved business goals, then we're that much closer to the future of MarTech. There is a lot of marketing technology out there, so how can marketers combat this oversaturation to find proven, reliable, and logical solutions that will address their company-specific pain points? Brands should develop a ...
On most mornings in the Ambassador office, we hear the whistle of a passing Amtrak train as it surges to a stop then heads south to downtown Detroit. On most nights, the flickering lights from the Royal Oak Music Theatre signal the end of another team-building, goal-crushing, and gong-dinging day. So why are we so in love with metro Detroit? Because we understand that the Detroit community extends further than the city center. The city reveals itself in its most authentic form within the spirit ...
As one of the world’s oldest market research firms, Nielsen’s Harris Poll Online has “analyzed every aspect of American life.” From consumer habits to television viewership to politics, Harris Poll is the gold-standard for conducting research. For instance, did you know that adults who were read to daily, or at least weekly, are more likely to report six-figure incomes? Harris Poll helps to answer the questions that we didn’t know we needed to know. So, when the opportunity arose in early 2016 ...
Swimming Against The Current Of all the trends that continuously ripple through the industry and dictate the future of innovative marketing, nothing is poised to replace the integral business strategy and influence that disruptive CMOs can offer. Disruptive CMOs are a must for any company looking to build an agile innovative marketing strategy that moves as swiftly as audience demands, consumption behavior, and industry-wide technology. Ambassador spoke with former Hubspot CMO Mike Volpe, to ...
In a perfect social media world, your clients, followers, readers, and subscribers would hunt you down for new information, comment incessantly, and become loyal fans in the matter of minutes it takes to devour a new piece of content. Your queue would also fill up with perfectly edited and backlinked new content in sweet conjunction with the editorial calendar, creating a consistent pulse of branded content. Sounds nice, right? Well, come back down to earth.
When you hear the phrase “traditional marketing” do you instantly imagine a group of branding geniuses, clad in their power suits, brainstorming over a wooden desk that’s covered in creative briefs, mock-ups, discarded notebook paper and half-empty coffee mugs? Do you ever wonder how our marketing predecessors were able to get their hands on late-night snacks, without a delivery app, while burning the midnight oil just waiting for inspiration to hit? Did you watch all seven seasons of Mad Men ...
It’s a dark, rainy, cold night and two cars are driving home from the opposite ends of the city. Car 1 starts making a sputtering noise around the same time that Car 2 starts smoking from the hood. Each car slowly comes to a complete stop just as the drivers pull over to the side of the road. Both drivers reach for their phone to call a friend and realize that they have 10% battery left.
Earlier this month, the Record Industry Association of America (RIAA) announced that digital streams would count toward album certifications. The announcement simultaneously captured contemporary consumption patterns and redirected 58 years of musical history. This was big news for popular artists like Rihanna, whose newly released Anti album sold only 460 physical copies on its release date, but earned a platinum certification (1,000,000 sales) in just 15 hours, thanks to digital streaming.
If you take a look at the personalities that big brands are scouting to become brand ambassadors, the lineup starts to look a lot like the red carpet for last night's 88th Academy Awards. Think Chris Hemsworth for TAG Heuer, Rihanna for Puma, Chiara Ferragni (of The Blonde Salad fame) for Pantene, and Drake for the Toronto Raptors. These well-known names and faces have a ready army of fans and have achieved a high-level status across several social circles. Companies are starting to leverage ...
When you think about the future of marketing, what do you see? Completely automated workflows and campaigns? Predictive analytics that help us actually achieve the Holy Grail of marketing (right message, for the right customer, at exactly the right time)? Technology stacks that intuitively and seamlessly connect with each other to deliver dynamic insight? All of those things might come to fruition (some are already here). Or they might not. As most of us know from experience, predictions are ...
The best way to convince your customers to simply and consistently share referrals for your product or service is to develop a highly productive, low-maintenance referral marketing program. Of course the idea of building buzz around your brand with face-to-face interactions and friend-to-friend suggestions sounds amazing, but how can this translate into a major inbound marketing advantage and turn into a new stream of revenue? It’s pretty simple. Learn how to scale a referral program and grow ...
In the referral marketing world, there seems to be a debate brewing over the most effective way to identify, enroll, and engage ambassadors. In one corner is the belief that carefully enrolling only your most loyal and passionate ambassadors is the best approach. The thinking here is that those people, who already love and support your brand, will happily and aggressively work to generate referrals and new business for your company.
Every new business strategy starts with a good idea. Before the preliminary budget talks, Gantt charts, and timeline-to-launch meetings, you have to convince your boss and other team members to rally around the right decision. Whether you’re the Referral Marketing Manager or an ambitious member of the marketing team, it’s probably likely that you (or your team) have a goal tied to revenue/sales.
If you’ve read anything about referral marketing... You’ve probably seen a handful of common referral statistics thrown around. Typically, these numbers are presented to convince you that every customer relies on word-of-mouth, that referral marketing is insanely valuable, and that you’re crazy not to use it.
It's hard to imagine a time when items weren't available to purchase online or through a mobile app, but we're only two decades into the eCommerce era. This instant-access age is book-ended by static brick-and-mortar stores and the unforeseeable future that awaits all new trends. According to eMarketer, eCommerce purchases are predicted to account for 8.8% of the total retail market worldwide by 2018.
So you’ve established your business and have a steady roster of loyal customers. Your buzz is building as potential leads, that have heard great things, are searching for your product. As these leads visit your website and make purchases, your brand begins to gain a stream of satisfied customers. Where do they go now? Should you release these praises into the tide or create a reservoir of referrals with a direct channel to sales?
If you polled a group of CMOs and asked them to name their favorite lead types, you’d probably hear a common refrain: Referrals. Anecdotally, it makes sense, but research backs up the value of referrals, too. Numerous studies have shown that referred customers close faster and stay longer. Meanwhile, research from the University of Pennsylvania suggests referred customers also buy 16% more than their non-referred counterparts.
If a commercial plays on Super Bowl Sunday and the whole office isn’t chatting about it on Monday, did it even happen? We don’t think so. With big brands spending millions on Super Bowl advertising every year, the Super Bowl game offers a big (and costly) chance to hit or miss the word-of-mouth marketing mark. According to a Prosper Insights and Analytics survey, 17.7% of Super Bowl viewers say that the commercials are the most important part of the day. Thanks to social media, online ...
Among the chill of cold calls and flurry of follow-up emails, nothing quite compares to the warm, fuzzy feeling of solidifying a beneficial customer relationship. It takes time to transform a lovely lead into a lifetime customer, so brands must prioritize great customer relationships.
Referral marketing's best-kept tips and secrets The best kept secret of the most successful referral marketing campaigns is to treat your programs just as you would any other high-value customer acquisition channel — invest in process, expertise, and technology while incorporating it into every aspect of your marketing strategy.
Many brands are venturing outside of their office and within their network to find early adopters that can take out some of the mass marketing legwork by driving word-of-mouth. For many companies, the ideal marketing campaign is self-sustaining — an organic ripple that migrates throughout target markets and accurately represents your brand.
As a company built by referral marketing experts, we know how important it is for brands to reward loyal customers and generate new leads and revenue. We’ve discovered time and time again how beneficial referral marketing is for our business. Of course, as a referral marketing company, we use our very own flexible solution to manage and optimize our referral campaigns. And what kind of transparent brand would we be if we didn’t give you an inside look at our success?
Where were you the night you discovered Netflix’s most significant show ever, Making a Murderer? Perhaps a friend texted you about a wonderfully weird series that you should start watching right. now. at. this. very. moment. Maybe you encountered a cluster of wide-eyed co-workers gazing at a shared monitor, swapping conspiracy theories. You might have even overheard a group of strangers passionately arguing about misplaced car keys and innocence.
For centuries, people have made big decisions and developed everyday preferences using the simple yet resounding power of word-of-mouth. It’s no coincidence that you and your best friend share a few of the same favorite things. Who doesn’t love hearing about a great product or service from a trustworthy source?
Think about the last time a word-of-mouth referral influenced one of your purchasing decisions. Maybe a friend shared their love of a subscription service like StitchFix, a co-worker sent you a referral code for free Uber credits, or a neighbor recommended their favorite contractor. Or maybe it was as simple as a friendly suggestion on where to go to dinner. Regardless, you probably acted on the referral, in part, because it came from someone you trusted.
Word-of-mouth drives billions of dollars in sales every year, and the holiday sales season presents a huge opportunity for innovative companies to empower their happy customers to help them to build brand preference and hit revenue goals. Our Director of Client Success, Radha Vichare Kshirsagar, offers expert advice about how to thank your brand ambassadors and other proven best practices that can improve your holiday referral marketing plan:
This is an excerpt from our latest e-book, “How To Turn Your Customer Base Into New Revenue.” To download the full version, click here. With word-of-mouth marketing driving billions of dollars in sales every year, it’s no surprise that it’s one of the most coveted sources of marketing. And when it comes to consumer relationships with brands, 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. In fact, the best source of new business is a referral from a ...
With word-of-mouth marketing driving billions of dollars in sales every year, it’s no surprise that it’s one of the most coveted sources of marketing. Positive word-of-mouth interactions can exponentially drive sales when leveraged through referral marketing programs. Ambassador partnered with WOMMA, an association dedicated to ethical word-of-mouth and social media marketing, to discuss the future of the industry and how we, as marketers, can look beyond social media.
Coming off the heels of the #WOMMASummit, we’re taking a deeper look at the value of word-of-mouth marketing (WOMM) and exactly what it means beyond social media. While increasing brand awareness is a natural outcome of WOMM, when does brand awareness transition to brand preference and revenue?
With word-of-mouth (WOM) driving billions of dollars in sales every year, it's more important than ever for companies to focus on WOM and referral marketing efforts. Here are 8 stats about word-of-mouth marketing that you need to know right now.
Virality is often times the first word that marketers think of when it comes to harnessing the power of word-of-mouth marketing (WOMM). While it would be nice for every single campaign to end up on Mashable or Buzzfeed, WOMM has invaluable impacts on your brand beyond one-time viral marketing campaigns. Here are three reasons why it’s important for your brand to invest in the power of word-of-mouth marketing:
Word-of-mouth interactions have been impacting businesses for as long as commerce has been around. In today’s digital world, word-of-mouth opportunities are always at our fingertips, so much so, that we pulled some stats to show the value of this age-old phenomenon. The Value of Word-of-Mouth Marketing infographic below shows exactly what can happen when modern businesses use robust, scalable, and automated referral marketing software to take advantage of this high value, low cost marketing ...
Net Promoter Score and referral marketingwork hand-in-hand to take your business to the next level. We’ve broken down the key points you should know about each, and how they work together to increase your revenue.
Gamification is becoming more and more popular as marketers create better brand experience through gaming, loyalty programs and behavioral economics, with the aim of driving user engagement. Over 70% of Forbes Global 2000 companies surveyed said they planned to use gamification for the purposes of marketing and customer retention. It’s, at times, an addictive interaction for customers that yields results in the form of more sales, improved experiences, and intensified brand loyalty. Which is ...
Marketers at B2B and B2C companies often times have different objectives when trying to reach their target audience. A B2B marketer spends substantially more time on thought leadership content, while B2C marketers aim to connect to their consumers on a brand level that is entertaining and “top of mind, tip of tongue.” Regardless of audience, the ultimate goal for marketers is to drive revenue. And whether your company provides enterprise solutions or toys for kids, the use of referral marketing ...
Marketers at B2B and B2C companies often times have different objectives when trying to reach their target audience. A B2B marketer spends substantially more time on thought leadership content, while B2C marketers aim to connect to their consumers on a brand level that is entertaining and “top of mind, tip of tongue.” Regardless of audience, the ultimate goal for marketers is to drive revenue. And whether your company provides enterprise solutions or toys for children, the use of referral ...
Referral Programs: 7 Common Myths The internet is a vast and highly unregulated source of information. Consequently, it’s no surprise that much of the data found online is inaccurate. This is particularly true when it comes to the topic of referral programs.
It’s a tough world out there these days. Businesses are having a tough time bringing in new customers from anywhere but traditional channels. But don’t fret! In any economic climate, any business (both B2B and B2C) can rely upon referral program software as a beacon of cost-efficient, high-value, revenue marketing technology.
4 Pitfalls to Avoid in Your Referral Marketing Strategy Getting people to give your business a referral is one of the best ways to increase awareness and boost revenue. Like any marketing effort, you'll want to make sure your referral marketing strategy is sound before investing resources. Here, we'll present four pitfalls to avoid before launching your referral marketing program.
Dreamforce is a busy time for everyone. From breakout sessions to keynote speakers to parties, there is always something going on to keep you occupied from sun up to sun down. So, how do you make the most of your time at Dreamforce? Our VP of Operations, Will Stevenson, will be in attendance for the 3rd time and these are his 5 tips for making the most of your time at #DF15:
Social media is all about creating a community around the brand you’ve worked so hard to build. It’s where your greatest advocates reside and where you can find many of your most loyal customers. Referral marketing is all about tapping into those consumers that are willing to recommend your company. Whether it’s Twitter, Facebook, LinkedIn, Pinterest, Instagram or your email list, having a strong social media presence will give you a sense of where to find brand ambassadors that are willing to ...
All businesses, small or large, use certain tools that give their marketing, sales, engineering and operations teams a boost. From Hubspot to Slack to Salesforce to Pivotal Tracker, these tools can improve the day-to-day efficiency of your teams. Here are four business tools that you should be using right now:
5 Tips for Running a Successful Referral Program According to the NY Times, 65% of new business comes from referrals. That’s right. More than half. This means that all of your marketing efforts - ads, social media, email and all of your other other campaigns combined - are still not as powerful as a recommendation from another customer. What’s more, Nielsen research has revealed that consumers are four times more likely to buy when referred.
All too often, marketers view brand loyalty as something that occurs after customer acquisition. However, as Howard Schultz, CEO of Starbucks astutely points out, "If people believe they share values with a company, they will stay loyal to the brand." And referral marketing programs have been shown to foster brand loyalty long before prospects convert into paying customers. Encouraging brand loyalty through word-of-mouth marketing, before prospects convert, can result in a lower customer ...
Can you feel the heat? If so, you’re not alone. CMOs are being held to higher standards each year to improve efficiency of spend, maximize ROI, and provide transparent impact to bottom-line sales revenue, CMO.com reports. And showing a positive return on investment isn’t just important for gaining buy-in from the rest of the C-Suite. It’s personal, too — in many cases, ROI is how a marketer’s job performance is evaluated. And then there’s the age old question: how do you prove ROI? Especially ...
It’s disheartening, but if you’re using point solutions for marketing tasks, your web developers may hate you. Using multiple point solutions for individual marketing tasks will create a silo-system that makes it harder for marketers to stay organized and analyze data. This silo system also limits the capabilities of your IT team, causing them to potentially encounter compatibility issues and technological redundancies that reduce efficiency levels. Contrary to a multiple point solution, ...
Building a strong brand awareness strategy isn’t just a great idea — a solid strategy helps you directly impact your company’s bottom line sales figures. A great brand awareness strategy requires a multi-faceted approach to improving brand engagement with past, current, and future customers. In a world where 70 percent of buying experiences are based on how the customer feels they are being treated, it is incredibly important that brands establish a loyal following of active customers. To truly ...
Any company that claims to have never made a marketing blunder is not to be trusted. In the infamous words of John C. Maxwell, "A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them." Marketing mistakes happen — and so do reporting blunders. How you adapt to, fix, and learn from your marketing reporting blunders is what matters.
FOMO: Fear of Missing Out. According to a Mashable article by Samantha Murphy Kelly, "Report: 56% of Social Media Users" Suffer From FOMO," it's a common problem. People who suffer from severe FOMO would give up chocolate for social media if ever presented with such a cruel choice. Most marketers probably already suffer from mild to moderate FOMO, but marketing FOMO is a greater problem than worrying about missing out on the latest online gossip; it's the fear of missing out on the latest ...
In an economy where every marketing dollar is scrutinized, it is crucial to know where your budget is best spent, and carefully selecting how your business can get the best bang for its buck. Both referral marketing and affiliate marketing are imperative to the success of most organizations. Let's take a closer look into how the two differ, and why you can't have one without the other.
At their core, Net Promoter Scores (NPS) are based on simple, one-question surveys that are meant to gain insights into consumer mentality. The surveys encourage responders to select a numeric rating for how likely they are to recommend a company's product or service to friends or colleagues. Responders who answer with a 0 - 6 are listed as “detractors," 7 - 8 are "passives," and 9 - 10 are called "promoters."
It's not at all difficult to imagine that word-of-mouth is one of the oldest forms of marketing. Long before most people could even write — much less send three Tweets per minute — farmers and craftsmen were urging their customers to tell friends and family where to find the best olive oil and sturdiest spears. But old doesn’t mean irrelevant. There’s been a renewed interest in referral programs lately, so let's explore the importance of them in our digital age.
Any marketer who has navigated through all of the changes in the past decade would most likely admit that the journey has been amazing and quite unpredictable. Just over ten years ago, the founder of Facebook, Mark Zuckerberg, still worked out of his dorm room at Harvard. At that time, cell phones were just becoming commonplace, and the Internet had cemented itself as a pervasive part of our lives. A decade ago, it would have been difficult to predict the impact of social media platforms on ...
Do you know the legend of William Tell? In the early 1500s, the emperors of Austria were seeking to take over what is now known as Switzerland. In a cruel act of dominance over one particular Swiss village called Altdorf, an Austrian governor (Gessler) placed his hat on top of a tall pole in the marketplace, and he demanded that the villagers bow to it whenever they passed by. During a visit to Altdorf, William Tell and his son refused to bow to Gessler’s hat, so they were arrested and ...
The 5 Latest Email Marketing Trends for 2015 and Beyond Even with all the hype surrounding social media, instant messaging apps and the dozens of other communications channels available to us in today’s tech-savvy world, email marketing remains one of the most powerful tools a business has in its arsenal. As of 2013, there were approximately 3.8 billion email users world-wide. Email is still the most preferred way for consumers to receive marketing communications. According to a study by ...
What is Relationship Marketing and What Can it do for Your Business? You may have heard the term “relationship marketing” being tossed around over the past few years. Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers. Relationship marketing includes building brand awareness and positioning your brand as your customers best option. The most important part of relationship marketing is facilitating two-way conversations with your ...
Social media may seem like a marketing tactic that doesn’t require much strategizing to be successful. Nothing could be further from the truth. In fact, many businesses make the same mistakes over and over, and then wonder why their SMM isn’t producing the results they were hoping for. That said, here are 10 super simple social media marketing tips to consider when creating a successful social media marketing strategy.
Email marketing is a gold mine. If you leverage email marketing correctly, you'll be able to drive traffic and conversions from your email campaigns. The key is creating awesome email campaigns that work, instead of the typical run-of-the-mill newsletters we all receive.
6 Ways to Get People to Love Your Brand Most entrepreneurs understand developing and establishing a brand is important. It's not necessarily easy, and, it's only half the battle. To win, you must take it a step further. That step is to not only recognize your brand, but to develop a passion for it. According to consulting firm Bain & Company, it costs 6 times more to attract a new customer than it does to keep an existing one. What’s more, a mere 5% increase in customer retention can boost ...
The 5 W's of a Successful Business Blog At last count, there were over 152,000,000 blogs on the internet with a new one being created every half a second. Blogs come in many shapes and sizes, offering everything from entertaining content to information and education to news and just about anything you could ever dream up. For businesses, blogs provide an avenue to both engage with existing customers and to attract new prospects from anywhere in the world. Blogging is absolutely essential to the ...
We've been fans and members of the GrowthHackers.com community since the very early days. One of the principle objectives of growth hackers is to increase the virality of their products through word of mouth marketing and referral programs. We're focused on providing tools that growth hackers need to achieve this objective. It was in this spirit that we wanted to provide this analysis to the community.
10 Easy Tips to Reduce Your Abandoned Shopping Cart Rate If you’ve been in the online retail industry for more than a day, chances are you’re all too familiar with the dreaded abandoned shopping cart. Every time a prospect puts something in their online shopping cart and fails to complete the transaction, you’ve lost a sale. And it’s a real problem. According to Baymard Institute, the average abandonment rate across ecommerce industries is a whopping 67.91%.
5 Social Media Marketing Metrics You Should be Measuring If you asked 20 marketing experts what the most important social media metrics are, chances are you’d get 20 different responses. The truth is, SMM is a very broad topic, and there isn’t a one-size-fits-all way to measure success. Yet, it’s critically important to understand what is (and isn’t) working so you’re not wasting valuable marketing dollars heading in the wrong direction.
Create a Monster Inbound Marketing Strategy in 7 Easy Steps Any marketer worth their salt knows you must have a powerful and highly effective inbound marketing strategy to be successful. In fact, as of the beginning of this year, 60% of businesses had adopted some type of inbound marketing as part of their overall strategy. Hubspot found that inbound marketing generates 54% more leads than traditional outbound efforts.
Boosting Customer Loyalty in 8 Easy Steps Customer loyalty is critically important to business success. Even though most of us know this, the numbers may surprise even the most well-informed Marketers. According to a study by Customer Insight Group, Inc., loyal customers make up 55-70% of sales for a business. Furthermore, 78% of loyal customers are more than happy to spread the word about a brand they love. In addition, a study by Bain and Co. revealed that an increase in customer retention of ...
How to Improve Your Online Reputation These days, consumers are turning to the internet more than any other source to learn about brands and make purchasing decisions. In fact, according to a study by GE Capital, 81% of consumers say they turn to the web to do research before making a purchase. What if the information that’s floating around in cyberspace doesn’t necessarily paint your business in the best light? While you can’t completely control what’s said about you on the web, you can take ...
5 Tips to Keep in Mind Before Using Social CRM Software Once upon a time, businesses went out on a limb to embrace social media networks for sheer people power. There were obvious reasons for businesses to move to the social enterprise. Some of those benefits were loyalty, consumer support, brand building, awareness, and traction.
Leveraging the Power of Visual Social Media Recently we offered up some of our own thoughts on what to expect from social media for the coming year. One of the things that we believe will continue to grow in popularity over the coming months is visual media. Why? It’s simple, really.
Mobile Marketing Statistics That You Need to Know Americans spend an average of 158 minutes on their mobile devices everyday. That's more than 15% of their time awake. Perhaps more surprising, 75% say they bring their phones into the bathroom, and another 15% admit to answering their phones during sex. In other words, people love their mobile devices.
3 Reasons Why Your Enterprise Needs Brand Ambassadors Building brand awareness involves… well, you know the drill. Producing quality content, being active and engaging on social media, sending out email newsletters to the masses… lather, rinse, repeat.
5 Reasons Why Word of Mouth Marketing is King In a digital world where everything is available to us at our fingertips, it’s easy for businesses to get caught up in the many marketing avenues the web has to offer. While things like social media advertising and email marketing are still great tools, the single most powerful way to reach more people and turn those prospects into paying customers is through word of mouth marketing. Here are 5 reasons why.
7 Content Marketing Myths, Busted Most of us have learned over the past decade or so that you really can’t trust everything you read on the internet, especially given the fact that just about anyone can share information – many times about topics they’re not nearly qualified to talk about. The subject of content marketing is no exception.
Developing a Powerful and Successful Call to Action One of the most important components of any marketing campaign – whether it’s email marketing, mobile, social media or traditional offline methods – is a clear and powerful call to action.
Turn a Negative Customer Experience Into a Positive One One of the challenges businesses have to deal with in a real-time online world is a negative customer interaction. These can happen anywhere a customer engages with your brand – in store, online, phone support, social media, etc. Before social media, when a customer had a bad interaction with a business, the best they could do is tell their friends or write to the business using a feedback form. Neither of which would usually result in any ...
Customer Referral Programs - Do's and Don'ts Referral programs are highly effective at increasing valuable word of mouth marketing, helping to improve brand awareness and boosting sales. Yet not all referral programs are created equal, and they don’t all produce the same results. It can be helpful to know ahead of time what does and doesn’t work when it comes to referral marketing. Here are some simple do’s and don’ts to help you avoid making some of the more common mistakes and create a ...
Using Social Media to Generate and Nurture Leads If you’re looking for a way to reach more customers, there’s no doubt about it. Social media is the way to go. Digital marketing giant eMarketer estimates that social media platforms boast over 1.73 billion users worldwide. A number that’s expected to climb to 2.55 billion by the year 2017.
Commit to tracking social media ROI in 2014 Online marketing budgets are increasing in 2014, and a larger piece of the pie is being attributed to trackable ROI. 77% of organizations polled in the Econsultancy Marketing Budgets 2014 Report are "committed to partnering, and implementing technology solutions to optimise marketing ROI." Agencies are less optimistic, only 54% believe that their clients are committed to actually optimising ROI.
4 Social Media Myths That Are Holding You Back Social media is inherently buzz-worthy. It’s what everyone’s doing, and what everyone’s talking about. Unfortunately, some of the things being said about social media, particularly social media marketing, are not as true as we have been led to believe. In fact, some of these misinterpretations could actually be preventing your business from maximizing the benefits of this powerful online marketing tool. Here are 4 social media myths to watch out ...
5 Ways to Put “Social” Back into Social Media Marketing These days, social media marketing (SMM) isn’t just an option, it’s a necessity. Understanding the importance of this marketing strategy and mastering it are two different things. It’s not enough to just set up profiles and create accounts on various platforms. To get the most out of your social media program, you have to find a way to put the “social” back into it. The good news is, this isn’t as hard as you may think. Here are a few ...
Social Media Trends – What’s On Tap for 2014? There’s no doubt about it – 2014 is set to be another explosive year for social media marketing, particularly for businesses. It’s always good practice to make some strategic forecasts and predictions in each area of your marketing plan. This can help you better hone your strategy to help you achieve and exceed your goals for the coming year. Here are some of our predictions for what we believe social media has in store for business in 2014.
Social Validation is the Key to Amplifying Your Customer Base Social validation is one of the greatest motivators in our daily lives. According to Maslow’s hierarchy of needs, once our basic physical and safety needs are met, the next set of needs includes a sense of belonging and love, followed immediately by esteem needs — things like status and respect. Both groups tie directly into the concept of validation from one’s social group.
4 Tips for Recruiting Passionate Brand Ambassadors Regardless of which social media marketing culture you embrace, we can all agree on the ultimate goal of gaining more customers through word of mouth marketing and increased brand awareness. One of the most effective ways of accomplishing this goal is by recruiting people that are passionate about your business, product and/or service, and are willing to spread the word for you. These people are called brand ambassadors and here are a few tips ...
Referral Marketing: The Primary Use Cases We believe there are three primary use cases for referral marketing software. However, there are a number of ways that you can use referral software to track, incentivize conversions, and increase referrals and revenue.
The 13 Best Chrome Extensions for Marketers Being a marketer in the age of digital media requires savvy management and communication skills. Whether you need assistance with emails, sales leads, or help consuming the world's massive amount of content, the following Chrome Extensions have got you covered.
Motivate Sharing: A Look at Non-Financial Referral Program Reward Structures More and more companies are generating real revenue from referral marketing and affiliate marketing channels. To maximize their effectiveness, though, it's important to understand how the two are different, and create specific plans for each. To create an effective strategy for a word-of-mouth campaign, it's helpful to understand the motivations of both affiliates and ambassadors.
Attract, Convert, Close, Delight and Then What? Attract, Convert, Close, Delight. If you are an inbound marketer this is your mantra. Tell me truthfully, do you spend an equal amount of time nurturing customers in each stage? Most of the marketers I talk to tell me that they spend less and less time as they move through the stages of the inbound methodology.
It is common for brands and consumers to communicate one-on-one every day. Brands talk to people online and spend money creating inspiring and educational content to grow their following. Users on social media share branded content, helping promote businesses through word of mouth marketing.
Abandoned Cart Best Practices; A Revenue Retrieval Guide You want conversions, not just traffic. If you experience a high cart abandonment rate, you're not alone. In a study conducted by Baymard Institute, the average online shopping cart abandonment rate is 67.44%. For most eCommerce companies, a small decrease in the cart abandonment rate can significantly boost the bottom line.
Now is the Perfect Time to Get Your Customers to Sell for You Today's consumer lives across a multitude of digital networks. In these networks people are sharing more about brands, people, products and places they like, love and hate. An increasing number of people are growing their social capital and their influence by sharing information, and recommending businesses online. All of this sharing is more than chatter in the ether. Earning a positive recommendation is the equivalent of getting ...
Ambassador provides a Stripe integration to help you manage your recurring commissions for referral, partner and affiliate programs. If you have a subscription based service and bill through Stripe this integration couldn't be easier!
We're very happy to announce that Ambassador now integrates directly with SurveyMonkey's Net Promoter Score® survey, and will create an Ambassador account for anybody that answers the Net Promoter Score® survey ("On A Scale Of 1-10, How Likely Are You To Refer A Friend?") with a 9 or a 10.
Trust is the building block of every relationship—including those that begin and grow online. So ask yourself: Does your website increase your credibility, or does it destroy it? Do you know what makes the difference? Here’s a look at tips to help you gain the trust of your website visitors.
Jon Henshaw isn’t exactly sure how he got here — an SEO expert with a background in human development and a master’s degree in counseling psychology. Oh, not to mention he’s a wild-eyed entrepreneur and co-founder of Nashville-based online marketing platform Raven. So how did he get here? How did he become an expert in search engine marketing? The same way anybody gets anywhere these days—pretty much by accident.
Chris Garrett is a self-proclaimed Internet addict who’s putting his addiction to good use. Throughout his career, Chris has worked for brands ranging from Coca-Cola and Procter & Gamble to local mom-and-pop startups and charities. Nowadays his work can be found on Copyblogger, Amazon, and Chrisg.com. Recently we picked Chris’s brain about content marketing, online writing, and the all-important (and ever-elusive) perfect user experience.
Meghan Lockwood is a natural-born writer and storyteller with a gift for good conversations. After starting her career as a financial analyst at Merrill Lynch (and realizing that managing rounding errors was a less-than-inspiring career path) she is now putting her raconteur-skills to work as a content manager for HubSpot. Meghan kindly agreed to chat with us about HubSpot, inbound marketing, and the future of the world as we know it.
When it comes to managing relationships with customers, many businesses have neglected a great opportunity: Customer service . . . through social media! As the number of customers expecting to receive "social customer service" continues to rise, it's important that brands are listening, because its well worth your time.
A lot of the attention surrounding the provision of customer service via social media tends to focus on B2C brands: How can I resolve shipping issues? Can I book tickets online? Et cetera. However, B2B customers are people too. Despite a longer and more complex lead-to-sale time, they also expect a strong customer service infrastructure from B2B brands.
You know that building brand loyalty takes more than the occasional Facebook post and Twitter update—it requires two-way communication between your customers and your brand, as well as the ability to provide value to your social media community.
By now we’ve all heard about Instagram rolling out video functionality for its users—a big move for Facebook and an obvious swipe at Twitter’s Vine platform. But it makes sense that Facebook would want to tap into video content. According to Mist Media, the average user spends 88 percent more time on a website with video, and videos embedded in emails can increase click-through rates by as much as 90 percent.
Every successful marketer has integrated some level of email outreach into their overall strategy, but the best of the best know it takes a delicate balance of budget allocation, selective communication, and analytics to make sure their efforts prove well worth the investment.
Does integrating social media into your emails really make a difference? After all, most people read their emails on Gmail or Outlook, not Facebook; so what can change just by bringing traditional email marketing online?
What’s the first thing that comes to mind when you hear the word email? If you said Tom Hanks or Meg Ryan (à la the 1998 romantic comedy You’ve Got Mail), good effort! But this isn’t the ’90s. In 2013, email marketing is an essential part of not only romance, but also referral marketing strategies.
We’ve said it before, but we’ll say it again: The best way to generate referrals is by engaging with your customer base on a personal level. And now it seems the online advertising industry has finally caught on to this approach.
At the heart of any successful referral program or social media strategy lie relationships—how you foster true loyalty from your customers and prompt them to evangelize your brand to their friends and family.
Viral marketing was once the most talked about method in online marketing circles. It’s understandable. What better way to get millions of people simultaneously talking about your brand than by leveraging social media’s mass exposure? There’s just one problem: Once a message goes viral, the online discussion is entirely out of a company’s control.
As we learned in our most recent infographic, Advertising: Do You Buy It, trust in advertising is changing. With this in mind, more and more online businesses are coming to the conclusion that word of mouth referrals are key to their marketing success. Let's take a look at this evolving channel and why you should tap into your customer's positive feedback.
There seems to be a strong inverse correlation between the use of social media and users’ attention spans: as social media becomes more popular, people are less willing to spend a lot of time reading long form content. Therefore, one might conclude that the obvious answer to this dilemma is to shorten your content, otherwise known as “microcontent.”
4 Metrics Critical to B2B Success—and How Referrals Can Help Get You There Rome wasn’t built in a day, and neither are Fortune 500 companies. It takes time, determination, and an accurate understanding of the key metrics driving the success of your brand (or empire).
Research shows that the positive word of mouth (WOM) surrounding brands outpaces negative by a 6 to 1 ratio. But this doesn’t happen on its own! Whether you’re a B2C or a B2B business, nurturing relationships with your customers is one of the most important factors for leveraging positive referrals and decreasing customer attrition.
The marriage of social media and e-commerce continues to blossom. And with American Express’s recent announcement of its new “pay-by-hashtag” feature on Twitter, the love between these two Web industries has never been stronger.
With more and more businesses recognizing the value of online referrals, it’s easy to overlook why the advertising technique is so effective in the first place—it’s social! Every day friends and colleagues interact with each other on social media sites in ways that weren’t possible even two years ago. But guess what? They’re interacting with your brand as well.
It should come as no surprise that the average consumer's trust in advertising is staggering. But stagger as it may, consumers are still listening, and consuming branded content like never before. The question is: Have we evaluated the outlets that show the greatest promise to build consumer confidence and boost our bottom line? Let's take a closer look at how consumers perceive advertising, and how we can better earn their listening ear.
Friction comes up a lot in our lives: in relationships, work, and politics—it’s pretty common, and oftentimes unavoidable. But in the case of managing a successful referral marketing program, friction can mean the difference between having loyal customers versus having brand ambassadors. Thus, reducing the amount of friction that your customers encounter should be a top priority.
Over the course of seven years, Twitter has evolved from a simple microblogging service to an indispensable tool for referral marketers. With only 140 characters, a business can reach thousands of supporters across broad swaths of demographics. But one tweet only goes so far.
It seems that LinkedIn has been on a mission to prove that professionals can be social too. And on April 4 they took it one a further by adding a Facebook-style Mentions feature to status updates and conversations.
An optimized referral landing page will make your referral marketing program much more successful. Last week, we shared simple changes that can significantly improve your conversion rate. For a visual representation of these steps, have a look our most recent infographic, The Ultimate Referral Partner Landing Page.
Here’s a question: If you were designing a referral partner landing page for your referral rewards program, what components would you include? Industry standards such as a call to action and a lead form come to mind, but a lot more goes into effectively converting customers into brand ambassadors.
Landing page optimization is a cornerstone of any referral marketing campaign. After all, once you’ve done the hard work of making a sale, how can you convert satisfied customers into brand ambassadors?
Welcome to the Referral Marketing Software Café! Take a moment to look over our menu of marketing collateral suggestions. With any of these fantastic and fresh content offerings, and the right positioning and messaging for your target audience, you’ll be driving new sales and referrals in no time.
Have you ever noticed that brands are like people? In order to attract—and keep—loyal customers, your brand should resemble someone you’d like to grab a beer or coffee with on the weekend, or someone you know you can call anytime just to talk about life. Basically, your brand should be trustworthy. But much like the art of developing lasting friendships, it takes time for customers to feel comfortable enough to refer your brand to their friends. And while referrals are the most effective way to ...
It’s widely accepted among dog trainers that the most effective and humane way to train a dog is through positive reinforcement. Basically, it means you reward the animal’s behavior that you want to see repeated and ignore the behavior you don’t.
Most B2B companies know that social media is a great tool for not only increasing awareness and engagement, but also generating high-value customer referrals. If you didn’t already know this, then keep in mind that the closing ratio for nonreferred leads is only 10 percent versus a 60 percent closing ratio for referred leads.
Moving your brand onto social media sites presents a lot of great opportunities for online marketing, but simply setting up a Facebook page won’t be enough to help you reap the full benefits. While marketing has always been about communicating with customers, social marketing is actually a two-way conversation. This brings up an interesting question: What does your brand sound like to real people?
Unless you’ve been living under a social media rock, you’ve likely come across the option to register for a website using your existing social media identity. Privacy issues aside, using social login is a great way to acquire not only more users, but also customer information that’s critical to establishing a truly social brand. Here’s why: 1. Social Login Helps Deter Shopping Cart Abandonment Research shows that on average, 75 percent of ecommerce sales don’t occur because site visitors ...
On March 7, Facebook announced the first major redesign of its News Feed (the center column of the home page) in more than three years, which places greater emphasis on visuals and provides options that allow users to tailor the information they consume based on their specific interests. The changes are considered to be a win for Facebook users and a big win for referral marketers.
Happy birthday, Foursquare! This free geolocation app was launched back in March 2009, and it’s sure grown a lot in the last four years! As of January 2013, Foursquare reported more than 30 million users around the world. And given its high potential for generating customer referrals, more than 1 million businesses have made it a key component of their social media strategy.
On January 31, 2013, LinkedIn's popular (or maybe not so popular?) Q&A tool met its untimely end. We loved the Answers feature for a number of reasons, but mainly for its value in generating customer referrals and high-value leads for social brands.
With more than 644 million active websites in 2012, remembering your favorite ones can be a herculean task. Luckily, most Internet browsers have a “Bookmarks” feature to help you keep track. But it’s 2013—the year of the social Web! Who wants to keep their favorite websites to themselves?
We're sure you've heard it said that in a tight economy, marketing budgets are the last thing to cut. But, why? Here are a few words from B2B leaders backing that stance, and the facts indicating that digital marketing remains the best place to allocate your budget in 2013.
Social media has always been about engagement. It's a place where conversations, networking and relationship building flourish. Unfortunately for business, this is difficult to scale. So many succumb to using the platform strictly for racking up fans and blasting promotions.
Social Media Referrals Are the Most Important Metric You’re Not Tracking What is the most important key performance indicator (KPI) for measuring success on social media? Likes, retweets, and shares? Not necessarily. While these metrics tell a story, they don’t equate to tangible sales.
Millions of users world-wide have "bought in" to Facebook, and countless businesses are profiting handsomely. Leaving you wondering . . . What's in it for consumers—engagement, incentives, community? How could your page be more likable?
Top 5 Online Subscription Billing Software Platforms While you may not see milkmen or newspaper boys wandering around the neighborhood nowadays, subscription delivery services are far from being long gone. We speak from experience. A significant, and increasing, number of our referral software customers offer various subscription services.
At one point, social media was considered to be just a phase that some progressive marketers were going through. However, with the attention and returns that social media have garnered recently, it’s safe to say that social media is here to stay. Most brands and businesses have realized the importance of social media and the impact it can have on their business. So they’re making an effort to join the major platforms and get involved. But then what? Because social media is a new addition to ...
Integrating social commerce into a B2B sales strategy may be a relatively new idea, but the underlying concepts date back to the earliest days of civilization: We are all social creatures who are community minded and driven by referrals from friends and family.
If you haven’t noticed yet, referral software has been getting a little SaaS-y lately. To clarify—over the past couple of years, SaaS companies have begun implementing referral programs into their social media marketing efforts. And wow, have they been doing well as a result!
Several factors influence a business transaction, but the most pressing one is the human element. While savvy business owners understand the importance of connecting with their patrons, many tend to overlook the significance of an unassuming “thank you.” Yet in our highly competitive, consumer-driven economy, customers no longer hope for such gratitude from vendors—they expect it.
As shoppers increasingly engage with brands online, social media has become as much of an eCommerce referral engine as it is a networking tool. In fact, data collected online shows that a person’s purchasing behavior is influenced exponentially more by friends and family than by traditional outbound advertising. An effective referral campaign, backed up by comprehensive referral software, can leverage these trends and capitalize on the power of word-of-mouth recommendations.
Thanksgiving is here and like most Americans, our mind is not on the historical significance of the event, but on the historically significant amount of food we’ll consume. Amidst planning our own menus, we realized that each dish could accurately be pinned to a social medium. That’s just the way we are.
One of the most underappreciated aspects of social mediums is their ability to set industry leaders apart. However, businesses today tend to shy away from social media engagement as they fear their efforts are time consuming, and insignificant—but that simply isn’t the case. Effectively managed, brands can utilize these mediums to garner client feedback, engage ambassadors, identify competitors, improve their products, and set themselves apart in the eyes of consumers.
Social media has evolved beyond cat memes and vanity status updates into active engagement with consumers. Today, businesses active on social media increase exposure, improve search rankings, generate leads, and grow partnerships that lead to wild success in the online marketplace.
In 1954, Abraham Maslow laid out a theory that would radically reshape ideas on human development: the Hierarchy of Needs. In layman’s terms, the theory held that individuals couldn’t realize true emotional development unless basic needs were satisfied.
With so many networks available to marketers, understanding the landscape of social media can be difficult. But don’t fear the unknown! The following infographic from Awareness Inc. offers 5 best practices for traversing Twitter, Facebook and YouTube to help optimize your referral campaigns and start generating more leads, increasing brand awareness and promoting brand ambassadors now.
Whether it’s using dynamic tools to reach audiences seconds after a campaign event, or masterfully crafted CTA’s that drive voters to the polls, there’s no doubt that when it comes to social media marketing—both presidential candidates are decisive winners.
Today’s consumer is turning to online mediums to make informed buying decisions—wanting to feel as if they are a valued consumer that is heard by the businesses they buy from. Businesses can capitalize on this opportunity by knowing their audience, and targeting messages accordingly. Let’s take a look at how your business can benefit from this shift in consumer behavior.
B2B marketing has come a long way since the days of print ads and salespeople, and with new online engagement platforms popping up daily—the current shift towards social media shows no signs of slowing down.
For years, pay-per-click ads have been a fallback for businesses that want to drive sales online. The medium offers controlled spending and traceable returns, making it attractive to marketers used to more traditional forms of advertising.
3 Ways Crazy Sports Fans Transform Brand Engagement Ambassador is based in Detroit, so as you can imagine the majority of our staff are avid Detroit Tiger’s fans. So when our home team swept the New York Yankees [in 2012] to secure a spot in the World Series, celebration ensued.
Few charitable organizations can boast the rapid growth and incredible impact numbers of Kiva. Kiva’s mission is to alleviate poverty through empowerment of local business, which it does by enabling everyday people to become lenders who send microloans from $25 to entrepreneurs of their choice around the world.
6 Psychological Hacks That Get More Referrals It’s no secret that social media has radically changed how businesses sell and interact with customers. What hasn’t changed is the underlying psychology of why people make purchases in the first place.
Our referral marketing software starts with giving your brand ambassadors personalized URLs, but it doesn’t end there. A critical component is the promotion of the referral program itself. There are many traditional ways to share your program out to your fan base, some of which we covered in our post on 4 Ways to Effectively Promote Your Referral Rewards Program.
Not content with Pinterest having all the eCommerce fun, Facebook recently rolled out “Collections” – a new feature that allows online retailers to add “Want,” “Collect,” and “Buy” buttons to posts about products.
Does it sometimes feel like social media has taken over the world? Your life? Learn just how much social media is becoming a part of our everyday lives, influencing everything from how we interact to how we shop.
iPhones, iPads and Androids, oh my! These days it seems like everyone and everything is going mobile. And while it’s nice being able to check Facebook while waiting in line at the supermarket, the increased prevalence of mobile devices brings with it major implications for the future of e-commerce.
Like a churning customer base, brand ambassador disengagement is a significant concern for your business. It is far from inevitable, though. Disengaged ambassadors can be effectively brought back to active status…with the right strategies.
This week on Extreme Makeover: Social Network Edition, LinkedIn’s company pages get a refreshing overhaul to bring some panache to the drab professional website. And while LinkedIn has been growing as a powerful tool for B2B marketers, they’ve also been working hard to increase its reach and effectiveness for companies.
Everyday businesses struggle to balance managing leads and building a stronger company. But no longer! New Customer Relations Management (CRM) software has been spreading like wildfire, making it easier and more cost effective to keep customers happy and engaged.
Picture this: You’re walking down a busy street and a bus zooms by, you saw some kind of ad but you’re suddenly startled by a loud speaker blasting the newest pop song…what was the name? You can’t remember because a man dressed as a sandwich just handed you a flyer with a special one-day offer!
The term “guerrilla” used to get a pretty bad rap. Our dear comrades in South America associated it with armies or military tactics, but now a day it gets thrown around quite a bit in discussions about online marketing.
"Experts," those perceived to be well-versed and respected in their fields, can expect more doors to open to them. Phone calls and email responded to on a more regular basis. Invitation to speak and contribute articles. More business. Learn to position yourself as an expert, including which social media channels to tap into, to enjoy the benefits of expertise.
How does a business in the Internet age take advantage of customer referrals? Read on for the 6 best practices to consider when starting your next customer referral program. 1. Communicate Directly If you want your program to have a meaningful impact on your business, don’t expect your customers to look for it. Directly inform your customers about your referral program and how they can benefit from it.
Email subject lines are arguably the most important component of your email marketing cycle. After all, without an effective headline no one will even open your email to see all the fantastic information you’ve put inside, and they certainly won’t learn about your referral rewards program. Consider your subject line as an introduction to your reader. You want to be memorable, attractive, engaging. You want to be George Clooney.
HAL 9000 is coming to a social network near you. With the explosive growth of social commerce, combined with increased understanding of the power of friend to friend referrals, it was only a matter of time before some lucky marketer thought of robotizing the “social” experience. Get ready, because in the next wave of online customer interaction, more and more brands are turning to digital intelligence to streamline their automated referral software.
Ambassador Social Referral Marketing Dashboard Tutorial (by GetAmbassador) At Ambassador, we try to make it as easy as possible to conduct a powerful referral reward program. It shouldn’t be intimidating to get your customers to become proactive brand ambassadors, and it shouldn’t be hard to make sure you’re getting the most revenue from all your referrals.
If you haven’t heard by now, LinkedIn has quickly become the go-to social platform for business development and referral generation. Since going live in 2003, the networking site has become a big player in the social media game, boasting more than 145 million members worldwide and averaging over 100 million users per month.
Ever since storming the film industry in the 1980s, actor Kevin Bacon has appeared in over 60 successful films. But of all these stellar movies, he is perhaps best known for a bar game that has caused many a drunken argument between friends—the Six Degrees of Kevin Bacon.
There is a strong distinction to be drawn between businesses targeting other businesses (B2B) and businesses targeting consumers (B2C) in the ways that they approach online brand engagement. Certainly B2B and B2C companies are gaining equal amounts of utility from peer-to-peer referrals. The differences lie in how and where they are best able to leverage these referrals and convert leads to sales.