In a time when every click is a battle for attention, prevailing marketing myths often lead businesses into the wilderness, away from the growth they...
Exceeding customer expectations after a service failure can be an opportunity to strengthen customer relationships and brand loyalty.
By focusing on moments of delight, companies can turn ordinary interactions into extraordinary ones, fostering greater customer engagement and...
Loyalty programs can be powerful tools for fostering customer engagement, driving repeat purchases, and boosting brand advocacy. But to reap these...
When it comes to customer relationship management, understanding and segmenting your customer base is crucial. This is where RFM (Recency, Frequency,...
Advocacy goes beyond mere satisfaction; it's about turning customers into brand champions who willingly promote and defend your company.
By analyzing customer data, businesses can segment their audience, tailoring rewards and communications to different customer groups. This...
Affiliate and referral marketing are both sources of high-quality, low-cost customers... but what do you really know about the difference between...
Customer retention strategies unlock the secrets of boosting profits through loyal customers. Discover how data insights and personalized experiences...
Both B2B and B2C referral programs can be highly profitable, but there are some key differences in tactics for campaign success.
Loyal and engaged customers are the bedrock of any thriving brand. Nurture these relationships to elevate customer experiences and put a premium on...
An updated list of facts and statistics about referral marketing that show the incredible impact of word-of-mouth programs
During BFCM season, your loyalty program should do two things; activate your existing customers and attract new ones to your brand. Are you ready for...
If you're just starting your new customer loyalty program, or looking for new retention and engagement strategies, read these 18 highly-effective...
Loyalty programs are a great way to show your customers some love and make them feel appreciated for their business.
Reaching more qualified leads and increasing enrollment through effective word-of-mouth marketing.
While a recession definitely poses a challenge to your business, it’s still possible to inspire and motivate your marketing team.
Your current students and existing customers are the best way to reach more customers and grow your online education business.
Education, eLearning, and training companies find more qualified leads and increase enrollment through effective word-of-mouth marketing.
Word-of-mouth can be one of your most effective marketing strategies. Consider these 7 tips when asking customers for 5-star reviews.
To auto-enroll, or not auto-enroll. If you have a gated referral marketing campaign, here's some food for thought...
You know how important it is to attract new customers. But have you thought about how crucial it is to keep them coming back? Customer loyalty is the...
Whether it's the looming recession and economic instability, or just investors being spooked by the 'great tech correction' - marketers continue to...
Lean into a new mindset: don't just make content about your brand or how great your offering is. Instead, create content for your followers and, more...
Learn the fundamentals of becoming a micro-influencer with a unique point of view. Part 2 of a step-by-step guide to building your community...
Learn the fundamentals of becoming a micro-influencer with a unique point of view. Part 1 of a step-by-step guide to building your community...
For some businesses, January is a sales boon - but for most, the post-holiday spending hangover is real. Start the new year on the right foot with...
How to go beyond #sponsoredcontent posts and build mutually-beneficial partnerships with influencers that's focused on substance, not style.
Motivating your referral marketing ambassadors is one of the most important investments to supercharge your referral marketing efforts. Consider...
The season between Thanksgiving and New Year's is a financial joy for many businesses. But for those whose product line or services don't exactly...
Delighted customers can rise above the noise and cut through the competition during the holidays by referring products they already know and love to...
Devoting time to fostering human connection and infusing extra thoughtfulness into the customer experience yields lasting dividends
Your most engaged customers are your Power Users. Give them a little love - it can go a long way toward turning your power users into your most...
Every marketing budget in America is currently under scrutiny - this is the time for you to double down on word-of-mouth campaigns.
As the US braces for recession, should your business be worried? How referral programs can help you survive, and even thrive, in times of economic...
Ambassador Software is open for business. Our new CEO talks about the recent acquisition and what it means for our customers and the marketing...
Nano-influencers have small networks but offer huge results. Find out why these 'regular' folks are quickly becoming the most sought after...
Define your strategy, generate huge ROI, and select the right referral marketing software to improve efficiency and grow your referral revenue channel
Build smarter, more organic influencer and affiliate marketing strategies with help from this eBook and increase your customer acquisition ROI.
When it comes to building an affiliate marketing program, we have the definitive guide to success from finding the right affiliate to scale.
Learn how to set up, automate, and optimize your partner marketing programs with our definitive guide.
Find out why word-of-mouth strategies are a key channel for your customer acquisition plan in this definitive guide to referral marketing
The Ambassador Definitive Guide to Referral Marketing eBook is now available to the public! Learn to optimize your referral program and increase...
I'm thrilled to announce that Ambassador has earned the ranking of #736 in the 36th annual Inc. 5000 list of fastest-growing private companies in...
For the 2nd consecutive year, Ambassador has been recognized as “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s...
Here’s a look at our year-in-review - the milestones, the accomplishments, and just some fun facts about us!
The buzz around influencer marketing is loud and clear - it’s THE it trend of the year. What do marketers need to know about influencer marketing in...
We know that getting your work done requires many different web tools. Which is why Ambassador now has 1,000 integrations, and you can choose your...
The advanced guide for brands interested in an influencer marketing platform to automate their influencer programs to scale & optimize this...
Asking questions is crucial to finding an influencer platform and partner for your brand. Here are 20 questions to ask during your search for the...
Are you simply dipping your toe into influencer marketing or are you ready for an influencer management platform to scale your program?
There are many relationship marketing strategies eCommerce marketers should try in order to expand brand awareness and drive sales. But it’s near...
Ambassador is humbled and excited to be included in the G2 Crowd's Spring 2018 Grid® Report for Brand Advocacy as well as mentioned in the...
Are you putting a lot of money into marketing to get customers to your website, but not capitalizing on all the opportunities where your website...
Investing in a social media influencer platform can help your brand methodically cultivate an engaged network, generate unique share links to track...
Personalized marketing is more than using your customers’ names when you email them. It involves getting to know your buyer personas intimately and...
The goal of referral marketing is simple: Harness word-of-mouth to drive more referrals. But for it to work, you need to have the core building...
If you polled a group of referral marketing experts and asked them to name their favorite type of lead, one response would clearly stand out:...
We are elated to announce the formal launch of our Partner Program. Sign up and start helping your clients get more of their best customers, faster.
Ambassador has earned the distinction of Best Places to Work 2017 by Inc. Magazine, an honor awarded to some of the fastest growing companies in...
In order to stand out from the crowd, fashion brands must develop creative ways, like referral marketing, for customers to interact with products and...
Here are 6 relationship marketing secrets used by successful brands for getting your target audience, prospects, and current customers to love your...
There’s been a flurry of B2B and eCommerce referral programs lately, so let's explore the importance of referral marketing automation in our digital...
Ensure the referral experience is painless and seamless for your customers and advocates by answering these simple questions.
Employees are an often-untapped resource, but can create exponential returns on your referral marketing strategy.
Here are some simple and effective ways to promote your customer marketing program to your most valued ambassadors: Your customers.
We break down the best way to engage with your advocate marketing audience and how to retain your best ambassadors.
Your customer service team can actually make or break your relationship marketing efforts.
Here are 5 best practices for your customer referral program to effectively engage their networks and send more sales your way.
Once again, Ambassador has ranked as a Detroit Coolest Workplace by Crain's. We're proud to have the city's top talent on our team!
It’s no shock that more and more businesses are investing in referral marketing these days, but executing like marketers running the best referral...
When it comes to increasing leads, how can brands ensure their B2B affiliate marketing program is driving pipeline growth? Here are three ways to...
If your business is looking to expand and serve new markets, planning your partner program strategy is a top priority. Here's how to get started.
How do brands run effective referral programs? We've gathered best practices, tips, and tricks utilized by our most successful clients to create what...
By 2020, U.S. affiliate marketing spend is expected to rise to $6.8 billion. For successful affiliate management, relationship building is crucial....
With automated affiliate marketing, your brand can easily create a repeatable process to continuously attract new and loyal customers. Here are five...
Ambassador Software is ranked no. 1144 in the 37th annual Inc. 5000, the most prestigious ranking of the nation's fastest-growing private companies.
Effective referral programs are more influential than you may think. In fact, 82% of Americans seek recommendations from friends and family when...
Looking to drive more engagement for your brand ambassadors? Or wondering how to promote your referral marketing campaign? Our Success Coaches are...
With the holiday season around the corner, the competition this year is likely to be fiercer than ever. Online spending growth is expected to outpace...
When 90% of consumers believe an online review is more compelling than input from a salesperson, it's important to take advantage of reviews when it...
From hosting the first ever Word-of-Mouth Digital Summit to getting acquired by West Corporation, it's been an exciting year to say the least. We...
Whether it’s reading product reviews or asking for a referral, word-of-mouth strategy plays a large role in the buying process for consumers &...
Having a channel partner program in place is an important part of the customer acquisition plan for B2B marketers today. Here's how to expand your...
Here are 5 steps to easily create a powerful customer marketing program that continuously attracts new and loyal customers with referral software.
Learn 3 amazing ways you can use Quora to take your lead generation efforts to another level, earn valuable customer referrals, and increase sales.
Scavenger hunts can be a great way to drive business online - even if you are an online business. Come find out how!
The average visitor will leave your site within 8 seconds. We put together 3 simple tips to help you maximize (and extend) those 8 seconds. Find out...
Why is referral marketing technology critical to building, optimizing, and scaling referral programs in a way that drives revenue?
Why Building a Fan Base is Essential to Success
Harsh Truths
Before we get technical: the Psychology of Referral Marketing
Using Social Media to Create a Buzz about Your Brand
Social Sharing: Bad for Privacy, Great for Brands
Which Social Networks Drive the Most Traffic, and Why You Should Care
Using a Customer Referral Program to Grow Your Business
M-commerce sales are poised for explosive 68% growth. Secure you have tickets on the rocketship by developing an m-commerce strategy now.
10 Super Simple Social Media Marketing Tips
7 Tips to Bring Your Retargeting Ad Campaigns to the Next Level
Getting Results: How Marketers Are Using Social Media Marketing Successfully [Infographic]
Check out some great tips on making sure your social media referral campaign is on track [Infographic]
Free eBook: Turning Customers into Brand Ambassadors
How to Target Referrals on Facebook
You Can't Build A Community By Building Silos
SEO 101 is in session. Learn how to optimize your site and drive targeted traffic to your brand.
Need some inspiration on how to make your referral email messages go from 'fair' to 'must-share'? Check out a few of our favorites and learn why they...
Build a customer-friendly strategy and become a better marketer with these four referral marketing tips.
B2B content marketing doesn’t have to be bland. Discover how your company can break the mold.
Ambassador Ranks No. 321 on the 2016 Inc. 5000 with Three-Year Sales Growth of 1,202%.
Check out the four concepts that marketing pioneers in-the-making should get a grasp on right now.
Ambassador is made for marketers. Ditch the development and get to know more about our user-friendly visual editor.
Crain's ranks Ambassador Referral Marketing as one of Detroit's coolest workplaces. The referral software company is home to some of Detroit's best...
If you haven't adopted a scalable referral marketing strategy, you're leaving money on the table. Ambassador's VP of Marketing, Shawn Fergus,...
Discover effective marketing tips, tactics, and strategies to help you increase referral program ROI and optimize results.
Ready to introduce referrals to your customer marketing strategy? Check out these crucial tips to discover new revenue.
Interested in getting more referrals? Cash rewards could be the missing link.
Discover how enterprise brands can reap the benefits of referral marketing.
Referral program incentives are the backbone of successful campaigns. Are you ready to start rewarding?
Referral marketing is the customer-facing, marketer-friendly solution that extends the customer experience and turns fans into referring machines.
What’s the secret to getting people enrolled in and engaged with your email referral program? Read on to find out.
Successful brands today heavily rely on eCommerce referral marketing. Studies show that referred shoppers cost less to acquire, buy more, and stay...
No fluff. No soft ideas. Just straightforward tips for executives looking to build or optimize a referral marketing strategy.
As customers flock to social media, brands must learn how to transform negative customer experiences online.
A content marketing strategy is not important, it's a necessity. Find out how to create relevant content that drives revenue through word-of-mouth.
Discover how marketing teams can use the power of social media to bridge the gap between outreach and engagement.
Marketing isn't rocket science. Launch an improved digital strategy using our 10 super simple social media marketing tips.
Take your content ideas from brainstorm to buzz-worthy with a start-to-finish content promotion strategy.
Tap into the experiential potential of social media with a rewarding referral marketing strategy.
All marketing executives want to stay ahead of their competition. These four marketing trends (from four renowned experts) will help you do it.
Not sure how to launch your new marketing strategy on social without being redundant? Check out these compelling social media examples.
Could referral marketing programs signal the strategic change that the publishing industry needs?
Ambassador partnered with Nielsen’s Harris Poll Online to get insight about today's referral practices. Read on to see what we discovered.
Many people assume that financial companies aren't a fit for referral marketing. Truth is, the results firms see from referral marketing are...
Customers? Check. Leads? Check. Discover the elements of a successful refer-a-friend campaign to bridge this gap and drive new revenue.
The data, conversion metrics, and best practices behind the best health and fitness referral programs
Discover how Ambassador's automated marketing platform can be used to accommodate affiliate, influencer, and referral programs.
Avoid the dangers of vanity metrics with an action-based marketing strategy.
Ambassador's solar clients are driving revenue with stellar referral marketing efforts. Here's why referral marketing is a great fit for the energy...
Is your influencer marketing strategy missing the opportunity to engage and reward your most active and loyal fans in the race for virality and...
Customers are talking about your business. Ready to take your brand to the next level? Discover when and how to ask for referrals.
Ask these 3 questions to develop a referral marketing program that grows as fast as your business.
Discover how to master modern marketing rules the classic way.
Develop a superstar social media marketing strategy with help from your favorite celebrities.
Ambassador partnered with The Harris Poll Online to survey 2,000 Americans about referral marketing. What did our study reveal about word-of-mouth?
Ambassador is proud to be a Detroit-based business and we're happy to celebrate 313 Day.
The future of MarTech is near, are your marketing and technology teams prepared?
Get inspired to grow your team or your business with innovative tips from marketing influencers.
With word-of-mouth marketing driving billions of dollars in sales every year, it’s no surprise that it’s one of the most coveted sources of...
How did Netflix's "Tiger King" use word-of-mouth to create an audience of devoted fans? Here are 3 key marketing lessons learned while binge watching.
Welcome to the Referral Marketing Café! We have a fresh menu of all your favorite digital marketing collateral. Come take a bite!
Why should your target customer purchase a product from you rather than from a competitor? Communicating your value is key. Learn how to do it well...
Since 2007 hashtag marketing has been a mandatory part of the social media marketers playbook. We breakdown the 5 'P's you need to know to use them...
What's the secret to effective landing page optimization? Come learn the science of effective landing page design today!
LinkedIn announces new 'mention' functionality to status updates and conversations. Here's what you need to know to leverage it for B2B.
A headline is the friendly face that will draw brand ambassadors into your referral program. Learn the secrets to effective headline writing today!
We've curated a list of the top 5 ways to reduce friction and increase customer referrals. Come learn how to increase your word of moth marketing...
Only 36% of consumers trust social network ads. So is social media a bad use of your budget? No way! But referrals are the more cost-effective ad...
Trust is a huge component in bringing sales to online businesses. Come learn the top 6 secrets for humanizing your brand for better social media...
Tumblr has finally introduced social sharing to it's iOS app. We break down what you need to know.
American Express recently introduced their "pay by hashtag" functionality. We did the research so you don't have to - here's what you need to know.
Positive word of mouth (WOM) surrounding brands outpaces negative by a 6 to 1 ratio. Learn 4 easy ways to build positive word-of-mouth for your org...
Are you leveraging the social nature of microcontent to improve sharing and engagement? We'll show you how to maximize your poetry's potential!
Infographic. Word of mouth marketing is almost twice as effective at influencing purchase as a television ad. Come see what else you need to know!
Price, convenience, quality of product, customer service; do you know which quality makes a consumer most loyal to a brand? The results might...
One of the best ways to motivate fans is with competition. Learn the 3 ways to win brand ambassadors with social media contests today.
Referral software is powerful, but if you sprinkle in a little creativity and it can be legendary. Learn 5 creative ways to use referral software.
SaaS companies have begun implementing referral software programs into their social media marketing. And they have been doing well as a result. Learn...
We've compiled the 4 steps to get your B2B social commerce strategy off the ground and bring your marketing strategy into the 21st century. Check...
Social media provides marketers more than enough data to look at. It can be difficult to make sense of it all. Stick to these 3 KPIs and you should...
Guess how many people follow more than 10 brands on Facebook? Guess how many people have made a purchase via a brands Facebook page? Come find out!
You know word-of-mouth referrals are important (or else you wouldn't be here), but how can you get more? We examine a simple action item you can take
We created a test, "The Great Social Customer Service Race," and sent 280 tweets from 4 personal accounts, over a 4-week period. Here are the results.
84% of B2B buyers said that word-of-mouth referrals are the most important factor in purchasing decisions. Leverage group buying to drive revenue.
Do you love cupcakes? Do you love referral marketing? Then we have an article for you, come see what the two have in common!
We put in the work so you don't have to. We created a list of the top 10 social bookmarking tools. Check out our reviews of our favorites.
Ambassador is proud to announce our integration with SurveyMonkey! Power your surveys with referral marketing to make the Net Promoter Score®...
Facebook has recently rolled out a change to it's timeline. We break down what you need to know from a marketing standpoint. Come see what's new!
88% of customers admit they’ve lied on an online registration form. Learn how to collect accurate data and increase your registration rate using...
Referred leads close 6x more often than non-referred leads, but you need to find your influencers to generate them. This power map will show you how.
Is your brand having a hard time finding a successful social media voice? Get inspired by looking at how Skittles takes a unique approach that works.
Facebook has finally integrated #hashtags. Learn the 3 reasons Facebook hashtags will affect you as a revenue focused digital marketer. Check it out...
What do puppies and ROI have in common? Come find out! Here are 3 simple dog-training tips that will help create a successful referral program.
If you want to understand how content goes viral, you must first understand Metcalf's Law. This infographic helps break it down for you!
"Experts," those perceived to be well-versed and respected in their fields, can expect more doors to open to them. Learn how to position yourself as...
An unlikely authority on referral marketing, here are 3 ways Henry David Thoreau can help you understand the fans ripe for becoming your brand...
Guess what feature 80% of LinkedIn users love the most? Come find out the answer, and how to leverage LinkedIn for B2B referrals!
Referrals can be powerful for business, to harness them you need to understand where your customers are working, and where they are playing. Come...
18% of US social media users said they would buy from a brand because their friend liked or followed it on social media. Heres what else you need to...
What do Twitter and green beans have in common? More than you think. Read about our 5 Thanksgiving foods and their social media counterparts.
58% of marketers using social media increased lead generation. Here's what you need to know about the marketing benefits of social media to prepare...
Familiar with Maslow's hierarchy of needs? Either way, learn to earn more social media referrals. Find out how Maslow's can help you become a better...
This fantastic infographic will help you uncover 5 killer strategies for dominating Facebook, Twitter, and YouTube. Improve your social reach today.
In this article we'll evaluate 3 takeaways from presidential social media marketing, and how they can help give an electoral boost to your brand.
1 in every 4 Facebook users check their account 5+ times a day. Fb users age 18+ spend 7.3 hours on Fb's mobile site. Check out the full infographic...
What do the undead have to do with referral marketing? What are the 3 things a referral marketer needs to know about the zombie horde. Find out now!
What makes a “super fan” tick? Here are 3 drivers of fandom, and how we can leverage each to build brand advocates, increase brand engagement and ROI.
Everyone loves a good mind-hack, especially when they increase revenue. We compiled the top 6 psychological hacks to get you more referrals. Read...
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