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Best practices, product updates, and strategy for enterprise teams turning customer programs into provable revenue.
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What Is a Customer Growth Strategy? (And Why Most Companies Don't Have One)
Every company says its customers are their most valuable asset. Almost none of them invest in a comprehensive strategy to prove it.
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Other platforms have roadmaps. We have release notes.
New brand. New features in your account. And a thesis on where this is all going that we think you need to read. Grab a coffee — this one's worth the scroll.
The Future of Customer Growth: AI-Powered Intelligence Built With You
Platform Vision · Whitepaper
Reward Calculations: Precision Compensation for Modern Partner Programs
Incentive Finance Engine
The Fire Horse Is Running.And We Built Something for This Moment.
Ambassador — 2026 Update Download the White Paper → By Geoff McDonald, CEO & Co-Founder · March 2026 · 5 min read I am writing this from Seattle, where it ...
The MVNO Era Is Over. What Comes Next Will Be Won on Experience.
Download the white paper → MVNX - Telecommunication - WhitePaper
One Link. Every Funnel. Smart Redirects Are Live in Ambassador.
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The Future of Agentic AI in Ambassador — Introducing the HiroAI Agentic Studio
What is have Launched so far in 2026 (March edition)
# Everything We've Launched in 2026 — And We're Just Getting Started It's only March, and the Ambassador 3.0 team has been relentless. When we launched 3.0, we ...
The Real Math Behind RaaS: Why Most SaaS Companies Won't Make It
By Geoff McDonald, CEO & Co-Founder, Ambassador
Your AI Agent Can't Do What You Think It Can. Here's What Really Happens When You Try to Build It In-House.
The SaaSpocalypse isn't coming. It's here. And the companies that confuse "we have access to AI tools" with "we can build production-grade platforms" are about ...
The SaaSpocalypse Is Here. Results-as-a-Service Is What Comes Next.
By Geoff McDonald, CEO & Co-Founder, Ambassador
What We're Learning from Claude.ai That's Changing the Way We Build at Ambassador
There's a pattern emerging in how the best AI companies are building, and it's not what most people think.
Still on Ambassador 2.0? Here's What That's Costing You.
We're going to be direct with you.
You Know Us for Referral. Here's What Else You Can Do With Ambassador 3.0.
Most companies discover Ambassador because they need a referral program. We get it — referral is in our DNA, and it's how many of our enterprise clients first ...
Attribution Is Broken. We Built the Engine to Fix It.
Somewhere, a product manager at a link-tracking company just refreshed our website again. We get it. We'd be watching too.
Why We're Building Hiro as an Internal Agent First — And Why the Industry Should Take Notes
The agentic AI space is moving at breakneck speed. New frameworks, new capabilities, Skills, MCP integrations, voice and video tools, proactive outreach ...
Incentives Are Broken. We Built the Finance Engine to Fix Them.
Watch a Demo of Incentive Finance Engine For years, incentive platforms have been built like marketing tools.
The HiroAI Prompts Powering the Next Generation of Customer Engagement
Most teams didn’t fail at customer engagement.
The Incentives Storefront Finance Teams Have Been Asking For
Incentives should drive growth, not create accounting headaches.
Ambassador 3: January Product Updates
Building the foundation for the Feedback Economy The next generation of growth isn’t driven by louder marketing. It’s driven by feedback, speed, and clear ...
Ambassador 3.0 and the Future of Feedback in 2026
AI has entered a new phase.
AI Has Entered Its Reckoning Era
Why 2026 Is the Year Accountability Replaces AI Hype AI is no longer novel. It is no longer experimental. And it is no longer optional.
The AI Competitive Landscape Is Shifting — and Customer Feedback Is the Tipping Point
Over the past year, we’ve spent hundreds of hours listening to customers talk about AI.
The Ambassador 2026 Product Roadmap: From AI Hype to AI Accountability
AI has officially entered its reckoning era.
Ambassador Product Roadmap: Building the System Behind the Flywheel
2025 was a turning point for Ambassador. 👉 View and download the Ambassador Product Roadmap
Ambassador Raises $7M to Build the Most Connected AI Feedback Network on the Planet
Today, we’re excited to share a major milestone at Ambassador.
The Next Wave of Customer Engagement Has Arrived
The Next Wave Of Customer Engagement Has Arrived Ambassador 3.0, powered by HiroAI, is redefining how brands grow. On September 1st, we released something ...
Building at Light Speed: What’s Coming Next for HiroAI Clients
Building at Light Speed: What’s Coming Next for HiroAI Clients By Geoff McDonald, CEO, Ambassador On September 1st, we launched Ambassador 3.0 — now called ...
Ambassador 3.0 vs. LoyaltyLion: Beyond Loyalty to Orchestration
Why This Comparison Matters Loyalty programs work — but only when they’re connected to the rest of your customer engagement strategy. That’s why many brands ...
Ambassador 3.0 vs. Talkable: From Referrals to Full Orchestration
Ambassador 3.0 vs. Talkable: From Referrals to Full Orchestration Why This Comparison Matters Talkable has long been a go-to for eCommerce referral programs. ...
Ambassador 3.0 vs. Influitive: From Manual Advocacy to Automated Orchestration
Ambassador 3.0 vs. Influitive: From Manual Advocacy to Automated Orchestration Why This Comparison Matters Both Influitive and Ambassador 3.0 help brands ...
Ambassador 3.0 vs. Stamped.io: Beyond Reviews and Loyalty
Ambassador 3.0 vs. Stamped.io: Beyond Reviews and Loyalty Why This Comparison Matters Stamped.io is a trusted name for eCommerce brands, offering both reviews ...
Ambassador 3.0 vs. Smile.io: From Points to Full Orchestration
Why This Comparison Matters Both Smile.io and Ambassador 3.0 help brands engage customers — but they do it in very different ways. Smile.io focuses on points. ...
Ambassador 3.0 vs. Referral Rock: What’s the Difference?
Why This Comparison Matters We get this question a lot: “What’s the difference between Ambassador and Referral Rock?” Both platforms help businesses launch ...
The Hidden Cost Savings of Ambassador 3.0: Why Growth Doesn’t Have to Mean More Spend
Most companies today are facing the same reality: marketing budgets are tight, sales teams are stretched, and yet the demand for results has never been higher. ...
From Campaigns to Cycles: How to Orchestrate the Full Customer Journey
For years, marketing has been built around campaigns. Launch dates, email blasts, one-off referral pushes. But campaigns end. Cycles don’t. The companies who ...
Your Executive Team Just Cut the Budget. Now What?
It’s that time of year again— budget season. And the conversation probably went something like this: The CFO says: “We need to cut spend by 15%.” The COO says: ...
Feature #14 of 14 Features in 14 Days: Customer Portal – The Ultimate Change
We’ve reached the final feature in our 14 features in 14 days series, and we saved the ultimate change for last: the Customer Portal. This is where everything ...
Ambassador 3.0: Redefining the Future of Conversational Commerce
On September 1, 2025, Ambassador will release its most ambitious evolution yet: Ambassador 3.0. This isn’t an iteration. This isn’t an upgrade. This is a reset ...
Feature #13 of 14 Features in 14 Days: Pages — Custom Landing Pages Without the Wait
For most marketing and retention teams, building a new landing page means opening a ticket with the web team, waiting days (or weeks), and juggling priorities ...
Feature #12 of 14 Features in 14 Days: Widgets That Disappear Into Your Customer Experience (In the Best Way Possible)
When it comes to customer engagement, less friction means more action. Every extra click, redirect, or login prompt is an invitation for someone to drop off. ...
14 Features in 14 Days — Feature #11: Badges
We’re almost at the finish line, and today’s feature is all about recognition, motivation, and turning engagement into something customers want to show off. ...
Feature #9 of 14 Features in 14 Days: Loyalty That Recognizes Real Behavior
When most people think about loyalty programs, they picture generic points systems or discounts for purchases. But real loyalty — the kind that drives lifetime ...
Feature #10: Loyalty Tasks – Retention on Autopilot
When it comes to customer retention, most brands rely on ad-hoc actions and hope their loyalty program will keep people coming back. But retention doesn’t ...
Feature #8: Ledgers — Turning Customer Signals into Predictive Action
Feature #8: Ledgers — Turning Customer Signals into Predictive Action Every click. Every share. Every reward. Every redemption. They all mean something—if you ...
Feature #6: Customer Journeys — Orchestrate Every Step of the Relationship
Most platforms treat campaigns as one-off blasts or isolated workflows. They can tell you what you sent and when you sent it, but they can’t tell you how those ...
Feature #7: Vaults — The Financial Engine of Customer Journeys
Day 7 of 14 Features in 14 Days – Ambassador 3.0 We’ve officially reached the halfway point in our 14 features in 14 days launch of Ambassador 3.0. And for ...
Feature #5: Campaign Manager — Build Any Campaign, Any Way You Want
When you’re managing customer engagement, the last thing you need is to jump between 5 different tools just to run one campaign. That’s why we rebuilt Campaign ...
How We Got Here: From Jobs to Be Done to the Most Overlooked Line Item in the P&L
When Clayton Christensen talked about Jobs to Be Done, he made a simple but profound point: Customers don’t buy products. They “hire” them to do a job in their ...
Can Trump Really Lower Interest Rates — and What Founders Should Focus on Instead
After Friday’s jobs report and the conversations that followed, one question kept coming up: “If Trump fires Federal Reserve Chair Jerome Powell, do rates ...
Introducing Our New Referral Campaign Management Tool
Smarter, Faster, and Built to Scale Referral has always been at the core of Ambassador — and today, it gets a major upgrade. We’ve rebuilt our Referral ...
Your Brand Has a Voice. Now It Can Listen Too. Feature #3: Voice Communication using Hiro
If yesterday was about the Ambassador Score — Hiro’s way of scoring every customer’s likelihood to engage — today is about what happens when that score signals ...
Orchestration is the Next Wave (What Figma is teaching us) — and It’s Going to Change Everything
As Figma IPOs and the tech world rushes to unpack the headlines, many will say it’s because of AI. That it’s part of the next big wave. But look closer. This ...
Feature #2: Meet Ambassador Score — Your AI-Powered NPS Replacement
Welcome to Day 2 of our 14 features in 14 days. Today, we’re introducing the Ambassador Score — a smarter, real-time, AI-powered alternative to Net Promoter ...
Feature #1: Email Engagements
Smarter outreach. Real-time triggers. Built for conversion. Welcome to Day 1 of our 14 Features in 14 Days launch series — where we’re introducing the most ...
14 days, 14 Features, Ambassador 3.0 Release
Are You Ahead of the Engagement Curve? Why More Brands Are Switching to Ambassador 3.0 — and What You Should Know Before You Renew “In 2025, you’re either ...
Part II: What SaaS Needs to Learn From the Self-Driving Car (continued from Linkedin)
Part II: What SaaS Needs to Learn From the Self-Driving Car In Part I, I made the comparison: If a car can drive itself for $60K… Why are SaaS companies still ...
The Email Strategy That’s Quietly Driving 70–80% Open Rates
The Email Strategy That’s Quietly Driving 70–80% Open Rates You’re Probably Doing Email Wrong (And You’re Not Alone) Here’s something we’ve learned from ...
Leading Through Caution: How CEOs Are Navigating Today’s Value-Driven Consumer—and Why Advocacy Is Their Best Asset
Leading Through Caution: How CEOs Are Navigating Today’s Value-Driven Consumer—and Why Advocacy Is Their Best Asset It’s earnings season, and a clear theme is ...
Why Most Customer Engagement Strategies Are Broken — And What Comes Next
Why Most Customer Engagement Strategies Are Broken - And What Comes Next Over the past decade, customer engagement and retention became a category. But ...
Brand Value = Every Conversation. So Why Are Most Brands Only Listening to One?
Brand Value = Every Conversation. So Why Are Most Brands Only Listening to One? Executive Summary Most brands are chasing referrals, reviews, or loyalty in ...
Feedback Is a Gift — It’s Time We Treated It Like One
Feedback Is a Gift — It’s Time We Treated It Like One For years, feedback has been reduced to a checkbox. A generic NPS survey. A soulless post-purchase email. ...
You’re Not Listening: What Brands Are Getting Wrong About Customer Engagement
The Engagement Gap Is Real—And It’s Growing Twilio’s State of Customer Engagement Report 2023 delivers a stark truth: while nearly 70% of brands believe ...
The Future of AI is here – with Hiro
The Future of Feedback: How Hiro is Redefining Customer Insight in the Age of AI “By 2025, 80% of customer service organizations will abandon traditional ...
Redesigning Your Company Around AI? Start With the World’s Most Connected Feedback Network
The generational shift is here. Founders and executives everywhere are asking the same question: “How do I rebuild—or replace—my company with AI at the core?” ...
Rethinking Engagement in FinTech: What We’re Hearing—and What’s Working
“We’re expected to do more with less—again.” If you’re leading growth, marketing, or CX at a FinTech or financial services company, this might sound familiar. ...
From Founders to Future: What Microsoft’s AI-Led Anniversary Means for the Future of Brand Engagement
Why the Copilot + CEO moment isn’t just a PR stunt—it’s a preview of what’s coming to your inbox, support chat, referral flow, and loyalty program. As ...
Ambassador Named a Top 10 Leader in Customer Advocacy on G2 — A Milestone That’s All About Yo
Today, we’re incredibly proud to share that Ambassador has been named one of G2’s Top 10 Leaders in Customer Advocacy. This is the first time we’ve received ...
The Rise of Brand Ambassadors in 2025: Why People, Not Platforms, Are Winning
In an increasingly saturated marketing landscape, one thing is becoming clear: people trust people more than they trust brands. And this past week, two very ...
Why I Still Run Sales Calls, Join Onboarding, and Reply to Every G2 Review — Even as CEO
By Geoff McDonald, CEO of Ambassador There’s a belief at the core of Ambassador that shapes everything we do: Customers choose brands the same way they choose ...
Microsoft and Twilio Just Teamed Up — and It Validates Everything We’re Building at Ambassador
Today, Microsoft and Twilio announced a major multi-year strategic partnership that will reshape how brands engage with customers. The announcement includes: ...
A Letter to Our Clients, Team, and the Market: You’re the Reason We’re Here
By Geoff McDonald, CEO of Ambassador Every once in a while, you get a reminder of why you do what you do. This week, I read a client review on G2 that stopped ...
Resilient by Design: A Conversation with Ramy Mora on Leading Startups Through Uncertainty
In times of disruption, clarity isn’t optional—it’s everything. In our latest episode of the Geoff McDonald Podcast, I sat down with Ramy Mora, a seasoned ...
The Future of B2B SaaS: From Software to Signal
The SaaS world is changing. Fast. What began as a model for delivering software over the internet has become something else entirely: an operating system for ...
The Connected Future of B2B SaaS
Why Business-Minded Teams Are Choosing Ambassador Executive Summary Modern SaaS companies aren’t just looking for tools—they’re looking for connected growth ...
Ambassador vs. Influitive (whitepaper)
📍 Executive Summary In today’s market, brands need more than just “advocacy tools”—they need intelligent systems that listen, learn, and activate customer-led ...
The Advocacy Market Just Changed — Here’s What Comes Next
In a category once defined by loyalty points, leaderboards, and static surveys, the rules of engagement are being rewritten. Customer advocacy is no longer ...
A Simple Guide to Getting Started with Hiro
If you’re short on time, here’s the big idea: Hiro is the fastest way to start collecting real-time customer feedback—directly inside your product, on your ...
Hiro and the Future of Customer Engagement: Building the World’s Most Connected AI-Feedback Network
Hiro and the Future of Customer Engagement: Building the World’s Most Connected AI-Feedback Network At Ambassador, we believe the next decade of customer ...
Introducing Communication Co-Pilot: Email Engagements, Reimagined Inside Ambassador
Ambassador’s Communication Co-Pilot is here—and it’s changing the way brands connect with customers. Now, you can build customized emails directly inside the ...
What Voice Biomarkers Can Tell Us—And Why Ambassador Is Listening
In a world overflowing with data, the richest signals are often the ones we ignore. The tremble in a voice. The pause before a response. The slight uptick in ...
Ambassador’s SalesForce Managed Package (Detail)
Finally, a Salesforce Managed Package That Works Where Your Teams Actually Do At Ambassador, we understand that customer-led growth doesn’t start in your ...
We’re Not Launching a Product. We’re Leading a Movement.
It’s no longer about how brands speak to customers. It’s about how they listen. How they engage. How they show up—authentically, personally, and in real-time. ...
Marketing by Word-of-Mouth: What Works (and Doesn't) | Ambassador
Marketing by word-of-mouth has influenced purchasing decisions on everything from buying a new car, to choosing a restaurant for dinner, and even selecting ...
How to Leverage B2B Affiliate Marketing to Increase Lead Generation
When it comes to increasing leads, how can brands ensure their B2B affiliate marketing program is driving pipeline growth? Here are three ways to leverage ...
Prepare Your Partner Marketing Plan: The Handbook for Success
If you brand is taking on aggressive growth strategies, expanding into new markets, while still trying to remain lean, planning your partner marketing plan is ...
The Best Referral Marketing Examples To Inspire Your Next Campaign
Whether you’re looking to build a new referral marketing program or optimize your existing campaign, we’ve curated some of the most creative referral program ...
Why is Influencer Marketing Effective?
Just why and how effective is influencer marketing? Even if you’re not familiar with the specifics of these types of programs, you’ve most likely been a ...
13 Affiliate Management Tips For Program Managers
Affiliate management isn’t an easy task. It’s not about having a ton of members in your affiliate marketing program that may or may not share your links. It’s ...
Micro-Influencer Marketing: Strategies for Authentic Engagement
So you’ve got an influencer marketing platform in place and you think your influencer marketing strategy is set to take your brand to the next level. Maybe ...
How to Cultivate Power Users
A power user is someone who uses your product, who uses a variety of its features, and who is presumably having a really positive experience with your product. ...
Finding An Influencer Marketing Platform: The Advanced Guide For Modern Marketers
Before you dive into this guide, let’s make a couple assumptions: First, your brand is already using influencer marketing. Second, you’re happy with where it’s ...
Referrals: The Holy Grail of Marketing
People influence people. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising. – Mark ...
How Are Consumers Influenced by Referral Marketing?
As one of the world’s oldest market research firms, Nielsen’s Harris Poll Online has “analyzed every aspect of American life.” From consumer habits to ...
8 Referral Marketing Statistics that Show Recommendations Drive Growth
The environment for marketing and sales is rapidly changing and businesses are looking past traditional channels to drive business growth. These 8 referral ...
Recession-Proof Your Business with a Scalable Referral Marketing Program
“The name on everybody’s lips is gonna be… recession!” – Renée Zellweger in an alternate-universe cast of Chicago, maybe. It’s the age-old question heard ...
6 Key Steps to Launch Your Referral Program
Are you trying to get a referral marketing campaign off the ground? Or perhaps your brand is already running a referral program, but it’s getting tough to ...
Referral Marketing Strategies To Try In 2020
As marketers start to plan for the coming year, there are a few key referral marketing strategies and notable social media trends to consider. How are you ...
40+ Word-of-Mouth Marketing Statistics That You Should Know | Ambassador
For centuries, word-of-mouth recommendations have influenced purchasing decisions on everything from buying a new car to restaurant recommendations to software ...
How to Create Word-of-Mouth Buzz
In digital marketing where the landscape is changing at the drop of dime, it’s important for marketers to lean on proven strategies – like how to create ...
How to Craft an Effective Referral Incentive Program
We’ve written a lot about the effectiveness of referral marketing programs and the power of referrals to drive sustainable, scalable growth over time. And one ...
Leader or Laggard? Marketing Trends to Embrace Your Inner Visionary
Editor’s note: This is an excerpt from our most recent eBook, “The Path to Becoming a Visionary Marketing Leader,” which explores four of the biggest marketing ...
How To Get The Most Out Of Your Referral Marketing Strategy
If you polled a group of marketing experts and asked them to name their favorite type of lead, one response would clearly stand out: Referrals. Referrals ...
Word-of-Mouth Marketing Strategy: How to Scale With Technology
A good word-of-mouth marketing strategy has the opportunity to deliver something that resonates with your brand and customers, remains evergreen, and grows ...
B2B Referral Marketing: 3 Ways To Unlock Its Full Potential
While B2B referral marketing and consumer refer-a-friend campaigns often have different objectives when trying to reach their target audience, the objective is ...
6 Tips to Help CMOs Become Smarter Marketing Technology Buyers
In an age where marketing is increasingly driven by technology, most CMOs know that one of their most important responsibilities has little to do with ...
SEO 101: What Every Marketer Should Know About SEO Traffic | Ambassador
The term search engine optimization, aka SEO, is one that most marketers generally nod their heads toward. In fact, according to a Fleishman-Hillard and Harris ...
Survey Says: Referral Practices of Today's Consumers
A timely delivery. A responsive customer service department. An innovative product. Great brands are built upon nuanced and valuable customer interactions, but ...
Top Features to Look for in a Social Media Influencer Platform
When most people think of a social media influencer platform, they assume it involves finding bloggers with massive followings and buying social endorsements ...
How to Create a Culture Where Referral Marketing Thrives
Out of all the marketing strategies out there in our uber-connected world, the power of word-of-mouth is still unparalleled. And what better way to leverage ...
A Deep Dive into Referral Analytics: Tracking Success Like a Pro
It’s no shock that more and more businesses are investing in referral marketing these days, but executing like marketers running the best referral programs out ...
Is It Shareable? How to Build a Winning Social Media Content Strategy
As a growing brand, you may be wondering how to grow your social media followers to a degree that matches your ambition for your brand. You know that what you ...
Marketing a Webinar: How to Create an Endless Supply of Content
Webinars are a key part of acquiring and retaining customers. But many marketing teams are still unclear on how to leverage the content webinars create and use ...
Affiliate vs Referral Marketing (Infographic)
In the competitive terrain of today’s marketplace, where brand awareness is a precious commodity, effective customer acquisition strategies reign supreme. Two ...
The Definitive Guide to Word-of-Mouth Marketing | Ambassador
An all encompassing resource to getting started with word-of-mouth marketing strategies Word-of-mouth marketing has influenced purchasing decisions on ...
How Referral Marketing Works and Why It’s Effective
After being in this industry for almost a decade now, one of the most common questions we get is, “what is referral marketing?” While most people inherently ...
Why Tech-Savvy Marketers Need Referral Marketing Automation
It’s not at all difficult to imagine that word-of-mouth is one of the oldest forms of marketing. Long before most people could even write — much less ...
Influencer Marketing: Rent or Own?
Exploring a New Way to Build a Smarter, More Organic Influencer Marketing Strategy When I talk to marketing leaders about influencer marketing, I get asked ...
Channel Partner Program Essentials: A Comprehensive Guide for Beginners
With more and more companies leveraging partner marketing, it’s never been more important for marketers to learn how to build a channel partner program. In ...
How to Thank Your Brand Ambassadors this Holiday Season
Word-of-mouth drives billions of dollars in sales every year, and the holiday sales season presents a huge opportunity for innovative companies to empower ...
REFERRAL MARKETING: The Primary Use Cases
Referral Marketing: The Primary Use Cases We believe there are three primary use cases for referral marketing software. However, there are a number of ways ...
Is Pay-Per-Click (PPC) The Best Use Of Your Marketing Budget?
For years, pay-per-click ads have been a fallback for businesses that want to drive sales online. The medium offers controlled spending and traceable returns, ...
Affiliate Software Search: How To Select The Best Vendor
If you’re shopping for affiliate software and are a bit lost on how to vet a vendor, you’re in luck, we can help in your search for the best affiliate ...
Affiliate Marketing Software: 6 Must-Haves When Choosing A Vendor
In an age where marketing is increasingly driven by technology, most marketing leaders know that one of their most important responsibilities is evaluating, ...
How to Leverage LinkedIn Mentions for B2B Marketing
It seems that LinkedIn has been on a mission to prove that professionals can be social too. And on April 4 they took it one a further by adding a ...
Affiliate Program Management: Join a Network or Manage In-House?
While affiliate marketing has been around since the early nineties, we are now seeing more and more companies getting smart about their affiliate program ...
How to Measure the ROI of a Referral Program
If you’ve ever researched successful referral program examples to find the true ROI of referral marketing, you’ve probably run into a lot of the same examples ...
The Underused Power of Social Media That Will Increase Your ROI
Every “social media guru” and “marketing maven” touts the importance of engaging with your social following in an authentic and conversational way. Most brands ...
Relationship Marketing: Why It’s Essential for Modern Businesses
You may have heard the term “relationship marketing” being tossed around recently. Relationship marketing refers to everything you do to develop strong, ...
The Top Word of Mouth Strategies Every Business Should Use
While word-of-mouth marketing impacts a tremendous amount of revenue for most brands, fewer than 1% of all companies have an actual word of mouth strategy in ...
8 Customer Referral Program Tips To Boost Loyalty
While the primary goal for most referral marketing programs is to bring in new business, it’s equally important to consider the other side of the proverbial ...
How to Partner with Influencers... and Meaningfully Measure ROI
Right now, influencer marketing is at a crossroads. Many marketing directors are putting their foot down: it is too risky to include influencers in our ...
What Is Influencer Marketing Automation? Key Benefits and Tools
With all the talk of influencer marketing, you may be wondering, “what is influencer marketing automation? And how can this platform help my business grow?” ...
How To Transform Your Happy Customers Into Your Best Promoters
Whether you’re doing the bulk of your customer marketing online or offline, in today’s market you are a digital product. Everything from discovery to ...
Top Skills Every Successful Brand Ambassador Needs
Have you ever made a purchase because a friend recommended a service like StitchFix, or a colleague shared a promo code for Uber? Recommendations from people ...
The Future of Affiliate Marketing: How Automation Simplifies Your Strategy
Developing measurement, management, and analytics functionality in-house for an automated referral marketing program is certainly possible, but it requires a ...
5 Ways to Identify and Engage Brand Advocates Effectively
Finding individuals, customers and non-customers alike, to refer your product or service may come quick — and even easy! However, identifying the cream of the ...
How To Build A Powerful Customer Marketing Program With Referral Software
Interested in initiating a customer-focused referral marketing plan or growing your existing program? You’re in the right place! We’re true believers that your ...
5 Things About Referral Marketing Your Boss Wants to Know
Every new business strategy starts with a good idea. Before the preliminary budget talks, Gantt charts, and timeline-to-launch meetings, you have to convince ...
The Essential Guide to Channel Partner Programs
Having a channel partner program in place is becoming an important piece of the overall customer acquisition plan for B2B marketers today. And it comes as no ...
4 Referral Marketing Tips That Will Drive More Customers In 2024
According to a recent survey conducted online by Harris Poll on behalf of Ambassador, 82% of Americans say they seek recommendations from friends and family ...
3 Ways Quora Can Assist Your Company with Lead Generation and Sales
On January 31, 2013, LinkedIn’s popular (or maybe not so popular?) Q&A tool met its untimely end. We loved the Answers feature for a number of reasons, but ...
Referral Marketing for B2C Companies
Marketers at B2B and B2C companies often times have different objectives when trying to reach their target audience. A B2B marketer spends substantially more ...
Social Media: The Biggest Shift Since the Industrial Revolution
Does it sometimes feel like social media has taken over the world? Your life? Learn just how much social media is becoming a part of our everyday lives, ...
How Ambassador’s Referral Marketing Platform Can Transform Your Online Education Business
For prospective students looking to start or continue their education online, the possibilities are endless. In fact, a recent study projected that the online ...
6 Psychological Hacks That Get More Referrals
6 Psychological Hacks That Get More Referrals It’s no secret that social media has radically changed how businesses sell and interact with customers. What ...
Tips for Managing Affiliate, Influencer, and Referral Programs Under One Roof
If you follow marketing thought leaders or read best practice blogs, you’ve seen the evolving roster of trending ways to spread the word about your business. ...
Harsh Truths
Levi Strauss hammered the last stud in the rear pocket, put the brand new De Nimes trousers on the counter and said:
For the 2nd Consecutive Year, Ambassador Named To “Cool Places to Work” by Crain’s Detroit
I’m humbled and extremely excited to share that Ambassador has earned the #6 (of 100) ranking of “Cool Places To Work” by Crain’s Detroit, our 2nd consecutive ...
How To Create An Enjoyable Referral Experience For Your Customers
Here’s an existential question to answer: If you have a referral marketing program in place and no one knows about it, does it really exist? If your referral ...
Ready to Grow Your Online Education Business? Referral Marketing Is Your Most Effective Marketing Tool
Online education – also known as e-learning – is a rapidly growing industry. After all, over 5.5 million American students attend online school on a part-time ...
Is Social Media Customer Service Relevant for B2B Brands?
A lot of the attention surrounding the provision of customer service via social media tends to focus on B2C brands: How can I resolve shipping issues? Can I ...
Breaking Bland: Adding Personality to Your B2B Content Marketing
Close your eyes. No really, close your eyes and let your fingers dance across your keyboard. Open your eyes. Now, break up the jumble of text with a few ...
3 Excuses B2B Marketers Make For Not Having A Referral Strategy
Great product, winning team and strong revenue growth. Your B2B company is crushing it, so you don’t need a referral strategy, right? Wrong.
How to Enhance Retention with a Customer Loyalty Program
What is a Customer Loyalty Program?
LinkedIn Gets Visual: How to Leverage Visual Profiles for Leads and Referrals
In another big move as a part of LinkedIn’s transition from résumé service to professional social network, the company recently announced the release of new ...
Why Your Startup Should Embrace Social Login
Unless you’ve been living under a social media rock, you’ve likely come across the option to register for a website using your existing social media identity. ...
How to Energize Your Marketing Team in a Recession
It’s no secret that a recession is looming. A massive economic downturn can harm any business, no matter the industry. As a marketer, you might wonder how to ...
Using Social Media to Create a Buzz about Your Brand
Using Social Media to Create a Buzz about Your Brand With over 757 billion daily active users on Facebook and 241 million monthly active Twitter users, there’s ...
Referral Marketing Strategies to Use This Holiday Season
We interact with referrals on a daily basis. They can be anything from a quick “share this code with your friends” at checkout online, to asking your social ...
![Tips to Keep Your Social Media Referral Campaign is on Track [Infographic]](https://getambassador.com/hubfs/Imported_Blog_Media/social-media-campaign-1.jpg)
Tips to Keep Your Social Media Referral Campaign is on Track [Infographic]
Another Win! Ambassador Named One of the “Best Entrepreneurial Companies in America”
What can I say? This has been quite an extraordinary year for Ambassador. From awards to new customers to growing our own team, I’m incredibly proud of all ...
19 Tips to Boost Your Affiliate Strategy
Are you looking for affiliate marketing tips? Well, you’ve come to the right place! We dug into our own metrics as well as industry statistics to share what ...
Innovative Marketing: Q&A With Former HubSpot CMO Mike Volpe
Swimming Against The Current Of all the trends that continuously ripple through the industry and dictate the future of innovative marketing, nothing is poised ...
How the Hunger Games Changed Online Marketing Forever
It’s hard to be an Internet marketer nowadays; everyone wants to know what you’re selling, but no one wants to be told what to buy. As a consumer, it is much ...
6 Ways to Improve Your Marketing Strategy
6 Ways to Improve Your Marketing Strategy “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk ...
3 Ways Henry David Thoreau Can Help Target Brand Ambassadors
“Many men go fishing all of their lives without knowing that it is not fish they are after.”
Why Facebook’s News Feed Redesign Is a Huge Win for Referral Marketing
On March 7, Facebook announced the first major redesign of its News Feed (the center column of the home page) in more than three years, which places greater ...
Referral Marketing Automation: What Is It and How To Find The Best Software For Your Brand
Whether you’re a referral marketing pro or getting your program off the ground, we can all agree that manually sorting through who referred whom, approving and ...
7 Content Marketing Myths, Busted
7 Content Marketing Myths, Busted Most of us have learned over the past decade or so that you really can’t trust everything you read on the internet, ...
![Do you know where your brand advocates share on social media? Find out now. [Infographic]](https://getambassador.com/hubfs/Imported_Blog_Media/socialsharingbuttonsinfo_052112-scaled.jpg)
Do you know where your brand advocates share on social media? Find out now. [Infographic]
3 Reasons Net Promoter Scores Don’t Equal Customer Advocacy
At their core, Net Promoter Scores (NPS) are based on simple, one-question surveys that are meant to gain insights into consumer mentality. The surveys ...
How to Cultivate 5-Star Reviews from Your Customers
A strong portfolio of 5-star reviews is one of the best ways to build trust with potential clients. Reading success stories from other customers will instill ...
How to Target Referrals on Facebook
Everyone knows that the most important factors for increasing revenue is networking and referrals. In fact a recent survey showed that businesses generated 70% ...
The 5 Ps of Effective Hashtag Marketing
Over the course of seven years, Twitter has evolved from a simple microblogging service to an indispensable tool for referral marketers. With only 140 ...
How Pinterest is Reshaping Social Media Referrals
Word-of-Mouth Marketing Strategy: How to Scale With Technology
A good word-of-mouth marketing strategy has the opportunity to deliver something that resonates with your brand and customers, remains evergreen, and grows ...
3 Dimensions of Social Commerce: The Holiday Special
In the hustle of holiday shopping, moving into social commerce may seem a little intimidating—but don’t let the ability to communicate freely with customers ...
Ambassador Earns A Spot on the Inc. 5000 for the 2nd Consecutive Year!
I’m thrilled to announce that Ambassador has earned the ranking of #736 in the 36th annual Inc. 5000 list of fastest-growing private companies in America. This ...
Referral Marketing Automation For The Enterprise: 4 Ways to Leverage Technology
We’ve seen a massive shift in the way businesses market online, especially when it comes to word-of-mouth. This is why it’s crucial to leverage referral ...
Build a Future-Friendly MarTech Strategy
Do you remember the last marketing tool that your company adopted? How many problems did it solve, one or many? If you can answer immediately and point to ...
![Social Media Marketing: Twitter VS Facebook [Infographic]](https://getambassador.com/hubfs/Imported_Blog_Media/twitter-vs-facebook-infographic-scaled.jpg)
Social Media Marketing: Twitter VS Facebook [Infographic]
Social Media Referrals Are the Most Important Metric You’re Not Tracking
Social Media Referrals Are the Most Important Metric You’re Not Tracking What is the most important key performance indicator (KPI) for measuring success on ...
The Secrets of Word of Mouth Marketing Revealed
What are the secrets of word of mouth marketing that you need to know as we kickoff 2020? Lean in, we’re about to reveal the three key reasons why it’s ...
B2B Marketers: Want More Effective Email Marketing? Remember E-M-A-I-L
What’s the first thing that comes to mind when you hear the word email? If you said Tom Hanks or Meg Ryan (à la the 1998 romantic comedy You’ve Got Mail), good ...
Referral Marketing Success: Tips to Maximize Your Program’s Potential
A referral program is no longer just a “nice to have;” it’s now a must have for most high-growth businesses. In almost every industry, referrals are the gold ...
The Word-of-Mouth Marketing Benefits That Matter
When it comes to driving sales, the growing number of word-of-mouth marketing benefits should be considered. According to research by Nielsen, 92% of people ...
How to Deliver a Seamless Word-of-Mouth Marketing Experience
If you’re a marketer, remember the days of yore when you had to log into Facebook and post an update, and then sign into Twitter to check your last tweet’s ...
An Introduction to Referral Marketing Landing Page Optimization
Landing page optimization is a cornerstone of any referral marketing campaign. After all, once you’ve done the hard work of making a sale, how can you convert ...
Skittles’ Social Media Success Proves That Finding Your Brand’s Online Voice Really Matters
Moving your brand onto social media sites presents a lot of great opportunities for online marketing, but simply setting up a Facebook page won’t be enough to ...
Road Trip: Navigating Through the Customer Experience
The contracts have been signed, sales has made the handoff to success, the proverbial bags have been packed. We’re on our way down the customer journey! Be ...
How To Improve Your Word-of-Mouth Marketing Strategy
Word-of-mouth marketing is all around us. Whether it’s in the form of reading product reviews or texting a friend for a referral before making a purchase, ...
The Essential Guide to Channel Partner Programs
Having a channel partner program in place is becoming an important piece of the overall customer acquisition plan for B2B marketers today. And it comes as no ...
The Executive’s No-Nonsense Guide to Referral Marketing
If you polled a group of marketing leaders and asked them to name their favorite type of lead, one response would stand out: Referrals.
Why Referral Software Should Be Part of Your Marketing Strategy
Are you contemplating why referral software should be part of your marketing strategy? Whether you’re a marketer in the B2B space or with a consumer brand, ...
7 Tips to Bring Your Retargeting Ad Campaigns to the Next Level
7 Tips to Bring Your Retargeting Ad Campaigns to the Next Level Retargeting has been gaining popularity over the past decade or so, and for good reason – it ...
How and When to Ask for Referrals from Customers: Pro Tips
So your referral program is up and running and just like we suggested, you’ve enrolled your loyal customers. But what about everyone else? Don’t quite know ...
33 Amazing Referral Marketing Statistics for 2023
General Statistics 92% of consumers trust recommendations from friends and family more than all other forms of marketing. (Nielsen) Word-of-mouth marketing is ...
What’s the Impact of Referrals on the Online Education Industry?
The COVID-19 pandemic has changed education forever. Students across the globe are logging into language apps, virtual tutoring, video conferencing tools, or ...
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