The Marketing Benefits of Social Media

58% of marketers using social media increased lead generation. Here's what you need to know about the marketing benefits of social media to prepare for 2013.

Social media has evolved beyond cat memes and vanity status updates into active engagement with consumers. Today, businesses active on social media increase exposure, improve search rankings, generate leads, and grow partnerships that lead to wild success in the online marketplace.

The following infographic explores the potential of social media to fuel strategic marketing campaigns and gives some powerful statistics on the benefits of taking your marketing program to the public square.

If you’re wondering about the impact of social media for B2Bs, check out our report on why social media works for B2B brands:


Infographic by the University of San Francisco, earn your > Internet Marketing Certificate.

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