The best referral marketing strategies share a common thread: Referrals are embedded into every aspect of the user experience. For a referral program to consistently deliver truly exceptional results, your brand’s referral marketing strategy must take all marketing channels into consideration. Basically, your program should be woven into who you are and how you operate. Without structure and commitment, you’re largely hoping that good things happen and that customers inherently know to refer ...
Referral Program ROI: How to Optimize a Highly Profitable Channel
Let’s say you came into work tomorrow, opened your marketing analytics dashboard (better yet, a referral program dashboard), and saw that an Instagram influencer campaign had driven 20x ROI for your fashion eCommerce brand. Or maybe you’re the Head of Marketing for a B2B business and found that a partner webinar had driven 1,000 qualified leads and 200 new customers with an average lifetime value of $5,000. How would you react?
Posted January 08, 2018 Read More
[INFOGRAPHIC] Year-in-Review 2017
Another year in the books! And a great one it’s been. From focusing on OUTCARE to hitting over 10 Million ambassadors using our platform to our first PongVember Tourney, it’s been a busy, rewarding, and exciting 365 days.
Posted December 21, 2017 Read More
By Jeff Epstein
Another Win! Ambassador Named One of the “Best Entrepreneurial Companies in America”
What can I say? This has been quite an extraordinary year for Ambassador. From awards to new customers to growing our own team, I'm incredibly proud of all that we have accomplished in 2017.
Posted December 19, 2017 Read More
By Jeff Epstein
Building a World-Class Referral Program - The Definitive Guide
In almost every industry, referrals are the gold standard of customer acquisition. Research has repeatedly shown that referred leads close faster, buy more, and stay longer — all with significantly less effort and at a much lower CPA than non-referred prospects. A University of Pennsylvania study[1] found that referred customers are more loyal and profitable — by a 16% margin — than their non-referred counterparts.
Posted October 24, 2017 Read More
By Jeff Epstein
Ambassador Earns A Spot on the Inc. 5000 for the 2nd Consecutive Year!
I'm thrilled to announce that Ambassador has earned the ranking of #736 in the 36th annual Inc. 5000 list of fastest-growing private companies in America. This achievement was not possible without the amazing team of Diplomats who consistently live our core value of "OUTCARE," which stands for:
Posted September 20, 2017 Read More