Word-of-mouth marketing drives billions of dollars in sales every year, so it’s no surprise that variations of this age-old strategy are now surfacing as performance, advocate, influencer, and referral marketing. What’s surprising is just how many thriving brands are sticking to a pen-and-paper approach for managing customer recommendations even though the consumer economy is getting more digital by the day.
Imagine you’re sending a newsletter to your new customers. In most cases you would launch your email marketing tool and start the process of creating a campaign. Now what if you didn’t have a tool,...Read more
When you make a purchase from just about any major eCommerce retailer today, you’ll likely receive a follow-up email (or a series of emails) that deliver a few key pieces of information: 1. Order...Read more