If your brand is already bringing in happy customers, you may wonder why you need referral software to grow your business. The truth is referral marketing programs drive revenue. And, as a marketing manager or executive, it’s your job to prove that you're helping drive revenue. But how can you make the argument for software to scale your referral program when it’s still considered a nascent category?

As marketers start to plan for the coming year, there are a few key referral marketing strategies and notable social media trends to consider. How are you leveraging the power of word-of-mouth with your customers? Are you running multiple programs, like affiliate and influencer campaigns? Are you using new platforms like Tik-Tok? Are you engaging partners to expand your reach?

When it comes to formulating a plan for your organization's program, outlining the referral marketing incentives portion can be tricky. How much to reward? When to reward? How many activities to reward? We receive all of these questions (and more!) from a number of incredible B2B brands when we build out their referral programs.

After being in this industry for almost a decade now, one of the most common questions we get is, "what is referral marketing?" While most people inherently understand the concept, the strategy goes by many different aliases and it can get confusing.

Most of us - as marketers and consumers ourselves - inherently understand the value of referrals. As professionals, we've read the referral marketing statistics and have seen it work for companies large and small. In our personal lives, when we make a big purchase, we seek out reviews or ping our networks for recommendations.

Launching a successful referral marketing campaign or scaling your program with referral software isn’t just about using your existing customers to gain new leads. With 74% of consumers identifying word-of-mouth as a key influencer in purchasing decisions and 92% of people ages 18 to 34 saying that they seek recommendations from friends and family before making a purchase, referral marketing is an integral component of today’s marketplace - and one that can yield impressive results if the right ...