Advocacy Launch Guide
How to Launch a Customer Advocacy Program in 6 Easy Steps
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Seamlessly integrate our templates into your existing site and customer experience to promote your referral, affiliate, and loyalty programs.
Make it easy for customers to refer a friend from anywhere, anytime via social, email, or SMS.
Grow your reach without sacrificing your message. Equip your affiliates and customers with a library of branded multimedia assets to share to their network. Compatible with PDFs, GIFs, videos, audio files, and more.
Monitor affiliate and referral sales, clicks, and conversions in real time to identify top performers and key revenue drivers. Build and export reports and dashboards.
Reduce the workload of commission tracking and fulfillment with automated and manual approval payouts. Send global payouts to 200+ countries in 45+ different languages using ACH, PayPal, Gift Cards, and more. Stay safe with Fraud Alert AI to ensure legitimacy across your affiliates and referrers.
Generate customizable QR codes to add to promotional materials, invoices, receipts, or customer yard signs to track and attribute sales leads, neighborhood network effect, and referral effectiveness.
Keep your program top of mind with automatic engagement campaigns that celebrate birthdays, energy milestones, or promote new products to customers or affiliate partners. Use our library of templates to get started.
Use community events, workshops, and informative direct mail pieces to educate consumers about the benefits of solar energy and your specific offerings.
During door-to-door interactions, focus on building trust through transparency, sharing personalized potential savings reports, and customer success stories.
Simplify the conversion process with clear, straightforward information on costs, incentives, and installation. Use direct mail for follow-up communications that reassure and confirm the value of the investment.
Keep customers engaged with regular updates on their energy production and savings, tips for maximizing their system’s efficiency, and news on additional services or community projects.
Implement a tiered loyalty program that rewards customers for system upgrades, referrals, and long-term commitment to renewable energy, communicated through personalized direct mail and door-to-door follow-ups.
Encourage and reward customers for becoming solar advocates within their communities, offering referral bonuses for new customer leads generated from their recommendations.
Implement an automated referral program using Ambassador, where current customers can easily refer friends and family through personalized links shared via email, social media, or messaging apps. Reward both the referrer and the referred with incentives such as discounts on their energy bills, exclusive merchandise, or even contributions towards renewable energy credits. This strategy significantly lowers acquisition costs by turning satisfied customers into a powerful sales force.
Use Ambassador to capture and showcase customer testimonials and success stories on your website and social media platforms. Highlight the financial savings, increased property value, and positive environmental impact of installing your solar solutions. Prospective customers seeing real-life benefits directly from their peers can be more convincing than traditional marketing efforts, encouraging them to make the switch at a lower cost to you.
Identify and partner with local influencers and environmental advocates who can share their experiences with your solar solutions through Ambassador. This approach taps into the influencer's follower base, expanding your reach and credibility with a lower investment compared to traditional advertising channels.
Utilize Ambassador’s analytics tools to understand which referral sources and campaigns are most effective. Invest more in these high-performing channels to attract new customers more efficiently, optimizing your marketing spend.
Develop a tiered reward system within Ambassador where customers gain more valuable rewards as they refer more people. This could include escalating discounts, free energy audits, or even upgrades to their solar systems for multiple successful referrals. Encouraging ongoing referrals not only helps acquire new customers but also keeps existing customers engaged and loyal to your brand.
Offer your most successful referrers exclusive access to new products, services, or community solar projects before they're available to the general public. This recognition not only rewards their efforts but also incentivizes them to continue their advocacy and remain loyal customers.
Celebrate milestones such as the anniversary of a solar panel installation or reaching certain energy production thresholds. Use Ambassador to automate the sending of personalized congratulatory messages and rewards, such as additional energy credits or exclusive brand merchandise, enhancing customer satisfaction and loyalty.
Provide valuable educational content and workshops on energy efficiency, new solar technologies, or sustainable living tips. Reward customers for participating and sharing these resources with others through Ambassador. Engaging customers with content relevant to their interests encourages them to stay connected with your brand and consider additional services or upgrades, increasing their CLTV.
Fast Onboarding, Ultimate Flexibility, and No Broken Promises
A deep dive into the results that Ambassador customers see from referral marketing technology
Leveraging local advocates strengthens community trust in solar energy solutions.
Referral and loyalty programs reduce reliance on costly advertising and cold-calling tactics.
Word-of-mouth and community projects quickly build market presence in new areas.
Personalized engagement and rewards improve customer satisfaction and loyalty.
Positive customer experiences shared within communities enhance your brand’s reputation.
Loyalty programs incentivize customers to invest in upgrades and additional services.
Direct interactions with customers provide valuable insights for service improvement.
Referral leads tend to have a higher conversion rate, making sales efforts more efficient.
Customer-led growth aligns with the sustainable ethos of renewable energy companies.
Satisfied customers become long-term advocates for both your brand and renewable energy, contributing to broader industry growth.
Ambassador’s referral programs minimize friction and incentivize satisfied customers to refer friends and family, helping solar companies expand their customer base.
Yes, Ambassador can be tailored to support referral programs for both residential and commercial solar projects, ensuring flexibility and effectiveness.
Absolutely. Ambassador enables you to manage and track partner and affiliate marketing campaigns, driving growth and brand awareness.
Ambassador’s platform supports nurturing and engaging potential customers over long sales cycles, keeping your brand top-of-mind until they are ready to convert.
Effective rewards for this industry can include cash incentives, discounts on future services, or donations to environmental causes, all of which Ambassador can manage.
Ambassador’s data centers are hosted with Amazon Web Services data centers in the state of Virginia in the United States. Data backups are also preserved in a US-based distributed database in Google Cloud.
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Encourage repeat referrals with tiers that unlock exclusive rewards and higher earning thresholds. Offer awards to recognize milestones like energy generation thresholds, or badges to indicate progress and completion of learning modules.