Fashion, specifically, retail, is changing. With retail stores closing, marketing tactics of “discoverability” – for example, placing new products next to customer favorites – are seeing diminishing returns. According to a Morningstar report, malls across the United States are closing in record numbers, citing ecommerce as a primary reason.

Great product, winning team and strong revenue growth. Your B2B company is crushing it, so you don’t need a referral strategy, right? Wrong.

Many marketers have heard the adage, “Who’s the easiest person to sell to? Someone you’ve already sold to.”  

I’m thrilled to announce that Ambassador has earned the distinction of Best Places to Work 2017 by Inc. Magazine, an honor which was awarded to some of the fastest growing companies in America.

We are elated to announce the formal launch of our Partner Program. Over the past few years, we have had the privilege of working with some amazing marketing agencies and business consultants who have helped their clients recognize the true value and importance of word-of-mouth. 

Marketing is getting really personal. Ads for the shoes you browsed three days ago follow you around the web. Your favorite restaurant sends you regular updates about their daily specials, complete with mouth-watering photos. Your pizza place notices just how often you order from them and recommend them on social media, so they send you a complimentary pizza and ask you to become an official affiliate. It’s a bizarre mix of convenient, slightly creepy, and incredibly effective.