The marriage of social media and e-commerce continues to blossom. And with American Express’s recent announcement of its new “pay-by-hashtag” feature on Twitter, the love between these two Web industries has never been stronger.

Integrating social commerce into a B2B sales strategy may be a relatively new idea, but the underlying concepts date back to the earliest days of civilization: We are all social creatures who are community minded and driven by referrals from friends and family.

Millions of users world-wide have "bought in" to Facebook, and countless businesses are profiting handsomely. Leaving you wondering . . . What's in it for consumers—engagement, incentives, community? How could your page be more likable?

Unless you’ve been living under a social media rock, you’ve likely come across the option to register for a website using your existing social media identity. Privacy issues aside, using social login is a great way to acquire not only more users, but also customer information that’s critical to establishing a truly social brand. Here’s why:   1. Social Login Helps Deter Shopping Cart Abandonment Research shows that on average, 75 percent of ecommerce sales don’t occur because site visitors ...

With word-of-mouth (WOM) driving billions of dollars in sales every year, it's more important than ever for companies to focus on WOM and referral marketing efforts. Here are 8 stats about word-of-mouth marketing that you need to know right now.

Do you know the legend of William Tell? In the early 1500s, the emperors of Austria were seeking to take over what is now known as Switzerland. In a cruel act of dominance over one particular Swiss village called Altdorf, an Austrian governor (Gessler) placed his hat on top of a tall pole in the marketplace, and he demanded that the villagers bow to it whenever they passed by. During a visit to Altdorf, William Tell and his son refused to bow to Gessler’s hat, so they were arrested and ...