In most cases, the success of a business partner program is almost always driven by a scientific blend of quantity (how many partners you have) and relevance (what are you offering to partners for sharing your brand).
With marketers adopting more personalized strategies, like nurturing via email workflows or developing a partner program, B2B buyers are looking beyond traditional methods of engagement and are pursuing building relationships with organizations.
We are elated to announce the formal launch of our Partner Program. Over the past few years, we have had the privilege of working with some amazing marketing agencies and business consultants who have helped their clients recognize the true value and importance of word-of-mouth.
An optimized referral landing page will make your referral marketing program much more successful. Last week, we shared simple changes that can significantly improve your conversion rate. For a visual representation of these steps, have a look our most recent infographic, The Ultimate Referral Partner Landing Page.