Imagine for a second that you’re planning a dinner party. You want to expand your social circle, so you send your invitations far and wide - friends of friends, past colleagues, former neighbors, etc. The RSVPs are just the brink of your event planning process. Since you want to create a foundation for future friendships, you have to show everyone a good time once they walk through your door. 

Finding individuals, customers and non-customers alike, to refer your product or service may come quick -- and even easy! However, identifying the cream of the crop, acknowledging them and finding more of those superstars, might not be as simple. We break down the best way to engage with this valuable audience and retain your best brand advocates. 

With so many online retailers keeping their eye on this holiday season, the competition is likely to be fiercer than ever. Online spending growth is expected to outpace brick-and-mortar expenditures, but many online retailers are still struggling. Whilst eCommerce sales, revenue, and audiences are poised to grow, success isn’t guaranteed and the companies who have done their due diligence to prepare will see their hard work pay off.

When 90% of consumers believe an online review is more compelling than input from a salesperson1, it's important to take advantage of reviews when it comes to your brand's holiday strategy.

The term search engine optimization, aka SEO, is one that most marketers generally nod their heads toward. In fact, according to a Fleishman-Hillard and Harris Interactive Annual Global Study, “89% of customers begin their buying process with a search engine.” We know the value of this popular marketing channel, and we understand the importance of including it as part of our overall marketing strategy, but why is it that SEO is still a giant mystery to most marketers?

The marketing industry is shifting toward a customer-centric, solution-seeking, data-driven model and marketers are encouraged to follow suit. Marketers have to know how to crunch numbers, spot trends, spark interest, make changes, and make connections - all while surpassing the competition.