As marketing leaders, one of our primary jobs is to position our business for the future. To do this, we keep tabs on trends and opportunities, and take action when we see something that could help us create lasting competitive advantages. In the process of doing this, we test new technologies and tools, experiment with new tactics and concepts, and hope that doing so will help us identify the biggest trends before everyone else does.

When 90% of consumers believe an online review is more compelling than input from a salesperson1, it's important to take advantage of reviews when it comes to your brand's holiday strategy.

With so many online retailers keeping their eye on this holiday season, the competition is likely to be fiercer than ever. Online spending growth is expected to outpace brick-and-mortar expenditures, but many online retailers are still struggling. Whilst eCommerce sales, revenue, and audiences are poised to grow, success isn’t guaranteed and the companies who have done their due diligence to prepare will see their hard work pay off.

Imagine for a second that you’re planning a dinner party. You want to expand your social circle, so you send your invitations far and wide - friends of friends, past colleagues, former neighbors, etc. The RSVPs are just the brink of your event planning process. Since you want to create a foundation for future friendships, you have to show everyone a good time once they walk through your door. 

Surprised that your favorite blogger is promoting a product from your favorite brand? Don’t be. 82% of Americans seek recommendations from friends and family when considering a purchase, according to a study we completed in partnership with Nielsen.

Finding individuals, customers and non-customers alike, to refer your product or service may come quick -- and even easy! However, identifying the cream of the crop, acknowledging them and finding more of those superstars, might not be as simple. We break down the best way to engage with this valuable audience and retain your best brand advocates.