While not all effective referral programs yield the same results, there are some steps you can take to set your brand’s referral program up for success. Long story short, your goal is to help your brand ambassadors help you.
Gaining new customers for your business can be an expensive challenge, but with these referral program ideas it doesn't have to be! Before we jump in, let's back up and talk about the benefits of referral marketing.
It’s no shock that more and more businesses are investing in referral marketing these days, but executing like marketers running the best referral programs out there is no easy task. Especially since numerous research has shown that a well-executed referral program has the power to fuel higher conversion rates than any other channel1.
As most marketers are well aware of: Facebook is making significant changes to what users will see on their News Feed. Before your ad team erupts in chaos about how terrible this announcement is for brands, publishers and other third-party players, let’s take a look at how your company’s referral program can actually use this new algorithm to its advantage.
The best referral marketing strategies share a common thread: Referrals are embedded into every aspect of the user experience. For a referral program to consistently deliver truly exceptional results, your brand’s referral marketing strategy must take all marketing channels into consideration. Basically, your program should be woven into who you are and how you operate. Without structure and commitment, you’re largely hoping that good things happen and that customers inherently know to refer ...