Are you contemplating why referral software should be part of your marketing strategy? Whether you're a marketer in the B2B space or with a consumer brand, you're not alone. Especially since referral programs drive some of the highest conversion rates among all marketing channels, it's no surprise that more and more businesses are leveraging referral software to scale this customer acquisition channel.

Having a referral program as part of a customer acquisition strategy is continuing to gain traction amongst marketers with large revenue goals. And it's no surprise. In fact, 82% of people seek recommendations from friends and family when considering a purchase. So what are the do's and don'ts of referral marketing that successful campaign managers follow in order to bring in more new business? 

If you're wondering how to make your referral program more effective, you've come to the right place! We're going to share 10 tips to running a highly successful (and revenue generating) referral program.

Email marketing can play a huge role in a successful referral program. As a sender and receiver of many (too many) emails, I think we can all agree that a simple referral from a friend can land a lot softer, and convince a lot faster, than a traditional marketing message from a brand.

Think about the last time a word-of-mouth referral program influenced one of your purchasing decisions. Maybe a friend shared their love of a subscription service like StitchFix, a co-worker sent you a referral code for free Uber credits, or a neighbor recommended their favorite contractor. Or maybe it was as simple as a friendly suggestion on where to go to dinner. Regardless, you probably acted on the referral, in part, because it came from someone you trusted.

Zaps. The word itself ignites a spark, especially if it's referencing a way to simplify your marketing workload. If you're a busy marketer looking for a way to optimize your referral marketing workflow, keep reading for how to automate tasks so you can focus your time and energy on what matters most.