Countless online conversations about your brand are happening every day. Oftentimes, curious customers have learned all that they need to know about your brand long before your company can formally introduce its own products or services via marketing campaigns. Forrester reports that by 2020, 80% of the buying process is expected to occur without any direct human-to-human interaction.
You may have heard the term “relationship marketing” being tossed around recently. Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers....Read more
Customer Referral Program - Do's and Don'ts Customer referral programs are highly effective at increasing valuable word of mouth marketing, helping to improve brand awareness and boosting sales. Yet...Read more
During my time with Ambassador, I’ve had the fortune of working with a number of incredible B2B brands to build out their referral marketing programs. HP and SAP are two of the most notable...Read more