Countless online conversations about your brand are happening every day. Oftentimes, curious customers have learned all that they need to know about your brand long before your company can formally introduce its own products or services via marketing campaigns. Forrester reports that by 2020, 80% of the buying process is expected to occur without any direct human-to-human interaction.
Imagine you’re sending a newsletter to your new customers. In most cases you would launch your email marketing tool and start the process of creating a campaign. Now what if you didn’t have a tool,...Read more
When you make a purchase from just about any major eCommerce retailer today, you’ll likely receive a follow-up email (or a series of emails) that deliver a few key pieces of information: 1. Order...Read more