Scaling Business Growth with Partner Marketing

Learn from HubSpot on how to leverage partner marketing to drive business growth and the key variables to consider when scaling this acquisition channel.

HubSpot + Ambassador Webinar

eBooks

Influencer Marketing Definitive Guide

Learn strategies, tips, & tools for launching and managing a successful influencer marketing program.

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Referral Marketing Crash Course

Discover a strategic framework to optimize your referral marketing results and generate a steady flow of referral customers who buy more, stay longer, and proactively recommend your business.

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Referral Program Definitive Guide

Learn everything you need to remove the uncertainty of referrals and create a fully scalable referral marketing program that significantly increases your bottom line — all without driving your customers crazy.

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Influencer Marketing: Rent or Own

We break down the different approaches to influencer marketing, explore the benefits of renting vs. owning your brand's influencer relationships, and how your brand should be thinking about this channel.

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Delivering the Mobile Experience

Discover how your brand can get ahead of the mobile revolution with in-depth research from industry experts like Google and eMarketer and insight from our own learnings in mobile app development.

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When, What and How Much?

We explore the right time, the right type, and the right amount to offer as a B2B incentive based on who your target audience is and what they care about.

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Crunching the Numbers

We developed a simple, three-step framework to help calculate the costs, comparisons, and expected return associated with a referral program.

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Peering into the Crystal Ball

Take an in-depth look at 6 trends shaping the future of marketing with experts including former HubSpot CMO Mike Volpe and Ambassador Founder and CEO Jeff Epstein.

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The Executive's No Nonsense Guide to Referral Marketing

Learn strategies to track and measure referrals and leverage the right technologies to optimize your campaigns, scale your program, and drive eye-opening referral ROI.

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Choosing The Right Incentive Structure

Discover the motivations and science behind referral rewards and optimize your program's incentives in order to drive referrals, brand awareness, and bottom line growth.

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Referral Marketing: Build or Buy Software

If you’re thinking about DIY-ing your own referral marketing program in-house, you must weigh the pros and cons very carefully. Here are 3 things you should consider first.

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Ambassador's 7 Steps to Referral Success

Every ambassador program is different. It can be confusing to decipher best practices. Luckily we've outlined our 7 Steps to Success to ensure a successful launch of your next program.

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The Path to Becoming a Visionary Marketing Leader

We reached out to four of the smartest marketing minds in our industry to see which trends they’re monitoring and pursuing, and provide tactical tips to help your organization get ahead of the curve.

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How to Turn Your Customer Base into New Revenue

Generally speaking, the best source of new business is a referral from a satisfied customer. So how can brands turn their customers into one of the most powerful selling and marketing tools in their growth strategy?

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The Benefits of Referral Marketing

Dive into the tangible benefits of word-of-mouth and explore how referral marketing can help your business. Get this Ebook and we’ll help you convert loyal customers into brand ambassadors that close faster, stay longer, and buy more.

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Why Word of Mouth Marketing is Important for Your Brand

By building trust with their customers, companies are simultaneously creating brand ambassadors that are willing to share products or services with their network. In fact, word-of-mouth has been shown to improve marketing effectiveness by 54%.

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Reports

B2B Software and Services

A question we often get is "Does B2B referral marketing really work?" Spoiler Alert: B2B referral marketing doesn't just work, it blows away industries more commonly associated with word-of-mouth.

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eCommerce

We analyzed our eCommerce customers to evaluate referral marketing participation and conversion metrics. In this report, we extract insight to help retailers assess and optimize their referral programs.

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Financial Services

Many people assume financial services aren't a natural fit for referrals, so we took a look at our own customers. It turns out they're driving numbers that dwarf the KPIs of other successful programs.

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Solar and Energy

Solar is going mainstream, and based on the results Ambassador's solar energy providers are seeing from word-of-mouth, some of that momentum is due to the power of referral marketing automation.

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Health and Fitness

When compared against all of the other consumer industries using the Ambassador platform, the share rate for health and fitness brands is more than double. Pretty convincing, right? We thought so.

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Bedding and Home Goods

We crunched over a year of data from customers to answer the questions "How willing are customers to promote brands?" and "What value can be placed on that word-of-mouth?" in this growing industry.

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Enterprise Businesses

Many large enterprise organizations — including Fortune 500 brands like HP and SAP — benefit from referral marketing. So we took a deep dive into the results Ambassador enterprise customers see from referral software.

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Executive Summary for Referral Marketing

Trying to convince your team or boss referral marketing is the way to go? Good! We've done the heavy lifting and developed the ultimate executive summary for you to share.

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Education and eLearning

Students and teachers who have a positive experience with an education or eLearning company are eager to talk about it. Find out how companies are leveraging word-of-mouth to turn recommendations into revenue.

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Webinars

Scaling Business Growth with Partner Marketing

Learn from HubSpot on how to leverage partner marketing to drive business growth and the key variables to consider when scaling this acquisition channel.

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Understanding the Trust Economy and the Power of Reviews

Learn from Capterra on how to make relationships, reviews, and ratings part of your sales cycle.

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The Secret Growth Hack to Building an Affiliate Marketing Program

Learn how to build an affiliate marketing program and proven hacks from GrowthMarketingPro.

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What It Takes to Plan and Execute Successful Referral Programs for the Long-Haul

In this panel, we go directly to the source and hear from B2B marketers who have seen incredible ROI from referral marketing.

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When & Why to Stop Using Excel + Email and Invest in Partner Marketing Software

Learn from the experiences of DiscoverOrg and other B2B companies around the world running partner programs

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Influence This: Understanding the Creator Economy

Izea shares its findings from their annual State of the Creator Economy Study and explores how brands can learn from this data.

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Building a Community and the Importance of Real Relationships

The co-author of Superconnector, Scott Gerber, shares his expert insight on the importance of building authentic relationships in today’s hyperconnected world.

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How Relationships are Affecting Affiliate Marketing Today

Hannah Parrish shares the exact strategy she deployed at Design Pickle to significantly increase the number of affiliate marketers in their program in just one quarter.

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How to Execute a Customer Referral Campaign that isn’t All About You

Learn how Kumon was able to implement referral programs to serve their centers while still focusing on customers.

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What the World’s Biggest Companies Can Learn About Referral Marketing from Tiny, Bootstrapped Startups

Lindsey Morando breaks down what brands from Hello Bar to Lululemon are doing to connect and build a community that can empower your referral marketing efforts.

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The Proven Formulas for Word-of-Mouth Marketing Success

From high-level strategies to tactical methods, relationship marketing experts from Ambassador share their formulaic approach to word-of-mouth marketing.

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Uncovering the Holy Grail of Customer Acquisition

DigitalMarketer and Ambassador reveal the five steps to automating and scaling referrals.

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Generate Referrals and Expand Your Client Base

GoToWebinar and Ambassador partner together to answer the most common (and not so common) concerns marketers have about developing and scaling their relationship marketing efforts.

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Why Ecommerce Marketers Need To Leverage Relationship Marketing

CPC Strategy and Ambassador discuss the umbrella of relationship marketing and what channels fall under this strategy.

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Getting Started with Referral Marketing

PipelineDeals and Ambassador share our proven methodology that helps marketers directly impact the bottom line with new and loyal customers.

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Optimize Your Referral Program With Email Marketing

Whether you're just getting started with referral marketing or looking to boost your referrals, we teamed up with Campaign Monitor to share referral marketing best practices when it comes to email marketing.

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Beyond Tweets and Likes: The Future of Word-of-Mouth

WOMMA President Suzanne Fanning joins Ambassador CEO Jeff Epstein to talk about the growth of word-of-mouth and strategies to make referral marketing trackable, predictable, and repeatable.

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Formulas for Success

Referral Marketing

Successful brands are using these best practices to optimize their programs resulting in quality over quantity when it comes to referral marketing.

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Affiliate Marketing

By 2020, affiliate marketing spend is predicted to rise to $6.8B. What if we gave you the secret formula - specially customized for your company - to make best use of that spend?

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Influencer Marketing

From high-level strategies to tactical methods, our relationship marketing experts share their formulaic approach to influencer marketing success.

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Partner Marketing

It’s a fact that partner marketing efforts can achieve shorter sales cycles. Our experts share the proven formula successful brands are using to drive new business.

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