One of the most valuable parts of referral marketing is the ability to quantify the ROI of influencer marketing through links, coupon codes and other metrics. We’ve previously discussed the challenges of influencer marketing and making sure your influencer campaigns truly resonate with your customers. In this blog post, we’re going to discuss 5 specific and actionable tips so you can find and onboard influencers for your latest campaign.

No longer just a trend, influencer marketing campaigns are now an essential part of overall marketing strategies for many companies and brands. Even if you’re not familiar with the specifics of influencer marketing, you’ve most likely been a consumer of influencer marketing campaigns. Ever liked an Instagram post from your favorite blogger or social media celeb with an #ad or #spon hashtag?