Surprised that your favorite blogger is promoting a product from your favorite brand? Don’t be. 82% of Americans seek recommendations from friends and family when considering a purchase, according to a study we completed in partnership with Nielsen.
From bloggers sharing their "must-haves" on Instagram to podcasts promoting the soon-to-be hottest app, influencer marketing is truly an art form. While we’ve previously discussed the challenges of influencer marketing and making sure your influencer campaigns truly resonate with your customers, today we're going to dive into finding the right influencers.
No longer just a trend, influencer marketing campaigns are now an essential part of overall marketing strategies for many companies and brands. Even if you’re not familiar with the specifics of influencer marketing, you’ve most likely been a consumer of influencer marketing campaigns. Ever liked an Instagram post from your favorite blogger or social media celeb with an #ad or #spon hashtag?