No longer just a trend, influencer marketing campaigns are now an essential part of overall marketing strategies for many companies and brands. Even if you’re not familiar with the specifics of influencer marketing, you’ve most likely been a consumer of influencer marketing campaigns. Ever liked an Instagram post from your favorite blogger or social media celeb with an #ad or #spon hashtag?
If you think customer service isn’t an important part of relationship marketing, think again. Your customer service team can actually make or break your relationship marketing efforts. Best case...Read more
Finding individuals, customers and non-customers alike, to refer your product or service may come quick -- and even easy! However, identifying the cream of the crop, acknowledging them and finding...Read more
Referral marketing isn’t just about using your existing customers to gain new leads. With a well-built incentive program, you can actually increase brand loyalty among existing customers while...Read more