Setting and Measuring Goals for Your Loyalty Programs
Loyalty programs can be powerful tools for fostering customer engagement, driving repeat purchases, and boosting brand advocacy. But to reap these...
Loyalty programs can be powerful tools for fostering customer engagement, driving repeat purchases, and boosting brand advocacy. But to reap these...
When it comes to customer relationship management, understanding and segmenting your customer base is crucial. This is where RFM (Recency, Frequency,...
By analyzing customer data, businesses can segment their audience, tailoring rewards and communications to different customer groups. This...
You know word-of-mouth referrals are important (or else you wouldn't be here), but how can you get more? We examine a simple action item you can take
It’s not exactly a secret that tracking the right e-commerce metrics is a key of marketing success. The challenge is suffering from “too many...
RIAA's recent announcement provides a useful lesson in marketing metrics for your brand.
Here are 4 key steps to keep in mind when you are trying to improve your digital marketing return on investment.
In this post, we take a look at three of the biggest marketing blunders and how to solve them.
Rather than focusing on everything, marketers should select channels where their audience is and test their brand against those channels.