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B2B

3 Excuses B2B Marketers Make For Not Having A Referral Strategy

Great product, winning team and strong revenue growth. Your B2B company is crushing it, so you don’t need a referral strategy, right? Wrong.

Posted June 21, 2017 Read More

B2B Referral Software

Right Time, Right Offer: A Simple Tip to Deliver Ideal B2B Referral Incentives

During my time with Ambassador, I’ve had the fortune of working with a number of incredible B2B brands to build out their referral programs. HP and SAP are two of the most notable examples, but there have been several others.

Posted February 28, 2017 Read More

B2B Report

Enterprise Referral Marketing By the Numbers: It's Not Just a Startup Game [Report]

If you’ve done any research on successful referral marketing use cases, you’ve probably run into a lot of the same examples over and over again.

Posted October 03, 2016 Read More

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B2B

Breaking Bland: Adding Personality to Your B2B Content Marketing

Close your eyes. No really, close your eyes and let your fingers dance across your keyboard. Open your eyes. Now, break up the jumble of text with a few haphazard bullets, lists, and stats. Then, log in to your dashboard and publish your improvised masterpiece on your company blog. You can blast the email list while you’re at it too. Before you hit send, make sure that there are a few words underlined in blue to give your helpless clients an escape route to the nearest website. Congratulations, ...

Posted August 08, 2016 Read More

Referral Marketing B2B Ebook

The Executive's No-Nonsense Guide to Referral Marketing

Editor's note: This is an excerpt from our most recent eBook, "The Executive's No-Nonsense Guide to Referral Marketing." To read the full eBook, click here.  If you polled a group of marketing leaders and asked them to name their favorite type of lead, one response would stand out: Referrals.

Posted April 07, 2016 Read More

Referral Marketing B2B Partner Program

The Effectiveness of a Successful B2B Referral Program [Report]

If there’s one question we hear more than any other from customers looking to start or scale a B2B referral program, it’s this: Do B2B referral programs actually work?

Posted March 31, 2016 Read More

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