The Ambassador Blog

Welcome to the Ambassador blog where you'll find everything you need to know about starting a referral, influencer, affiliate, or partner program. Our subject matter experts will help you figure out how to get started, teach you techniques to turn your customers into brand advocates, and most importantly, give you tips and best practices to increase your sales.


Have you ever noticed that brands are like people? In order to attract—and keep—loyal customers, your brand should resemble...

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Tags: Customer Loyalty, B2C, B2B

In an amazing twist of karmic justice, Randi Zuckerberg (Mark Zuckerberg’s sister and a former Facebook executive) recently fell...

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Tags: Referral Marketing, B2C, B2B

B2B: 2013 And Beyond (Infographic)

We're sure you've heard it said that in a tight economy, marketing budgets are the last thing to cut. But, why? Here are a few...

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Tags: Infographic, B2B

Breaking Bland: Adding Personality to Your B2B Content Marketing

Close your eyes. No really, close your eyes and let your fingers dance across your keyboard. Open your eyes. Now, break up the...

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Tags: B2B

Enterprise Referral Marketing By the Numbers: It's Not Just a Startup Game [Report]

If you’ve done any research on successful referral marketing use cases, you’ve probably run into a lot of the same examples...

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Tags: B2B, Report

The Executive's No-Nonsense Guide to Referral Marketing

Editor's note: This is an excerpt from our most recent eBook, "The Executive's No-Nonsense Guide to Referral Marketing." To...

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Tags: Referral Marketing, B2B, Ebook

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