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    B2C B2B

    The Marketing Collateral Menu, Referral Marketing Style

    Welcome to the Referral Marketing Software Café! Take a moment to look over our menu of marketing collateral suggestions. With any of these fantastic and fresh content offerings, and the right positioning and messaging for your target audience, you’ll be driving new sales and referrals in no time.

    Posted January 16, 2021 Read More

    Social Media B2B

    How to Leverage LinkedIn Mentions for B2B Marketing

    It seems that LinkedIn has been on a mission to prove that professionals can be social too. And on April 4 they took it one a further by adding a Facebook-style Mentions feature to status updates and conversations.

    Posted January 16, 2021 Read More

    Social Media Referral Marketing B2B

    Referrals Are the Most Cost-Effective—and Trustworthy—Ad Strategy

    Referrals Are the Most Cost-Effective—and Trustworthy—Ad Strategy Your customers may trust your product, but your advertising strategy may be a different story.

    Posted January 16, 2021 Read More

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    Social Media Customer Loyalty B2C B2B

    6 Tips for Humanizing Your Brand to Create More Effective Social Media Advertising

    With more and more businesses recognizing the value of online referrals, it’s easy to overlook why the advertising technique is so effective in the first place—it’s social! Every day friends and colleagues interact with each other on social media sites in ways that weren’t possible even two years ago. But guess what? They’re interacting with your brand as well.

    Posted January 16, 2021 Read More

    Social Commerce B2B

    4 Ways to Plan for the B2B Social Commerce Revolution

    Integrating social commerce into a B2B sales strategy may be a relatively new idea, but the underlying concepts date back to the earliest days of civilization: We are all social creatures who are community minded and driven by referrals from friends and family.

    Posted January 16, 2021 Read More

    Referral Marketing B2B

    Why Group Buying Gets B2B Referrals

    The success of group buying in the B2C market is pretty well established, but can it work the same magic for B2Bs?

    Posted January 16, 2021 Read More

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