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    Social Media Customer Loyalty B2B

    Is Social Media Customer Service Relevant for B2B Brands?

    A lot of the attention surrounding the provision of customer service via social media tends to focus on B2C brands: How can I resolve shipping issues? Can I book tickets online? Et cetera. However, B2B customers are people too. Despite a longer and more complex lead-to-sale time, they also expect a strong customer service infrastructure from B2B brands.

    Posted July 11, 2013 Read More

    B2B

    B2B Marketers: Want More Effective Email Marketing? Remember E-M-A-I-L

    What’s the first thing that comes to mind when you hear the word email? If you said Tom Hanks or Meg Ryan (à la the 1998 romantic comedy You’ve Got Mail), good effort! But this isn’t the ’90s. In 2013, email marketing is an essential part of not only romance, but also referral marketing strategies.

    Posted June 25, 2013 Read More

    Customer Loyalty B2B Analytics & Measurement

    4 Metrics Critical to B2B Success—and How Referrals Can Help Get You There

    4 Metrics Critical to B2B Success—and How Referrals Can Help Get You There Rome wasn’t built in a day, and neither are Fortune 500 companies. It takes time, determination, and an accurate understanding of the key metrics driving the success of your brand (or empire).

    Posted May 29, 2013 Read More

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    Social Media Customer Loyalty B2C B2B

    6 Tips for Humanizing Your Brand to Create More Effective Social Media Advertising

    With more and more businesses recognizing the value of online referrals, it’s easy to overlook why the advertising technique is so effective in the first place—it’s social! Every day friends and colleagues interact with each other on social media sites in ways that weren’t possible even two years ago. But guess what? They’re interacting with your brand as well.

    Posted May 10, 2013 Read More

    Social Media Referral Marketing B2B

    Referrals Are the Most Cost-Effective—and Trustworthy—Ad Strategy

    Referrals Are the Most Cost-Effective—and Trustworthy—Ad Strategy Your customers may trust your product, but your advertising strategy may be a different story.

    Posted May 08, 2013 Read More

    Social Media B2B

    How to Leverage LinkedIn Mentions for B2B Marketing

    It seems that LinkedIn has been on a mission to prove that professionals can be social too. And on April 4 they took it one a further by adding a Facebook-style Mentions feature to status updates and conversations.

    Posted April 24, 2013 Read More

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