Unlock a New Era of Revenue Growth

Transform every client interaction into a revenue opportunity with Ambassador, the ultimate growth accelerator for B2B SaaS platforms and cloud-based solutions.

Trusted by the world's fastest-growing brands
Tracking and Attribution-2

Tracking and Attribution

Monitor affiliate and referral sales, clicks, and conversions in real time to identify top performers and key revenue drivers. Easily build and export reports and dashboards.

Frictionless In-App Sharing-1

Frictionless In-App Sharing

Earn high quality, low-cost referrals from your users with the Ambassador Refer-a-Friend (RAF) widget. Give users access to unique referral links and QR codes right in your app, so they can they can easily share to their network via their platforms of choice.

Badges, Awards & Tiers-1

Badges, Awards & Tiers

Boost in-app engagement with fully customizable and brandable tiered badges and awards tools, designed to incentivize users to complete onboarding tasks, try new features, learn more about your product, and more.

B2B Affiliate Portal-1

B2B Affiliate Portal

A flexible, fully customizable portal to engage your affiliates, with embed capabilities. Encourage affiliates to share branded marketing assets or referral links with their network.

Multimedia Asset Library-1

Multimedia Asset Library

Equip your affiliates with a library of branded multimedia assets to share to their network - grow your reach without sacrificing your message. Compatible with PDFs, GIFs, videos, audio files, and more.

Engagement Tools-2

Engagement Tools

Keep your platform top of mind with automatic engagement campaigns you can use to promote new products, features, or updates to your user base and affiliate partners. Trigger outreach with flexible metrics such as product use milestones, time spent in app, or even birthdays.

Commissions & Payout Management-1

Commissions & Payout Management

Ambassador’s automated and manual approval payouts reduces the workload of commission tracking and fulfillment. Send global payouts to 200+ countries in 45+ different languages using ACH, PayPal, Gift Cards, and more. Fraud Alert AI ensures legitimacy across your affiliates and referrers.

Drive Value Along the Customer Journey


Prospecting and Lead Generation

Encourage existing customers to share their positive experiences with your SaaS solution on social media or review platforms, amplifying word-of-mouth referrals and attracting new leads.

Initial Contact

Initial Contact

Use customer data and behavior analytics to personalize initial outreach to prospects, leveraging insights from existing clients to tailor messaging and content for maximum impact.

Needs Assessment and Consultation

Needs Assessment and Consultation

Provide self-service options for prospects to explore customer success stories and testimonials on the company's website or community forums, building trust and credibility during the consultation process.

Proposal and Quoting

Proposal and Quoting

Showcase customer testimonials and case studies within proposals and quotes, demonstrating real-world examples of successful implementations and ROI to prospects.

Closing the Sale

Closing the Sale

Offer exclusive deals or discounts for prospects referred by existing clients, incentivizing both parties to engage in word-of-mouth marketing, and fostering a sense of community and loyalty.

Service Delivery

Service Delivery

Use in-app messaging or email campaigns to provide proactive support and guidance during the onboarding process, ensuring a smooth transition from the sales phase to active usage of the SaaS solution.

Follow-Up and Upselling

Follow-Up and Upselling

Implement automated email campaigns or in-app notifications to keep existing clients engaged with new features, updates, and relevant content, driving upsell opportunities, retention, and increasing customer lifetime value.

Acquire New, High-Value Customers


Incentivize customer referrals with multi-tiered commission structures


Manage, engage, and track leads from B2B affiliate and influencer networks


Optimize conversions with special offers for referred customers


Grow your funnel through partnerships with complementary services


Stop letting revenue slip through your fingers Get a personalized demo today

Get More Value From Your Existing Customers


Identify upsell and cross-sell opportunities and personalize offers


Gather case studies, reviews, and testimonials for social proof


Customer success playbooks for high-value and high-risk accounts


Continuously improve your product with customer feedback loops


Hack organic reach by incentivizing social sharing and follows


Ambassador has helped us turn our referral program into an ROI-positive marketing channel that has grown exponentially since we began with them... they make it so easy for new users to become a partner with us and start referring new customers. Our entire marketing team is putting much more resources behind our referral program.

- Drew Flynn, Performance Marketing Specialist, Shipstation
Case Study

Buy or Build?

Seamless integration and a 300% jump in conversions in just weeks.

Case Study

Dynamic Technology and Mind-Blowing Results

With Ambassador, referrals now drive 25% of new customer revenue.

Case Study

Beyond  ‘Pen and Paper’ Referral Tracking

Seamless transition from manual to automated with 1000+ clients


By the Numbers - B2B Referral Marketing

A deep dive into the results that Ambassador customers see from referral marketing technology

Why are so many leading SaaS and software companies investing in Customer-Led Growth?

Lower Customer Acquisition Costs
Lower Customer Acquisition Costs

Reduce the high costs associated with acquiring new customers through traditional advertising channels by leveraging word-of-mouth and affiliate networks.

Improved Customer Retention
Improved Customer Retention

Address low retention rates by engaging existing customers with rewards, and incentivizing onboarding and new product use, encouraging them to remain loyal to the brand over time.

Easily Identify and Engage Upsell and Cross-Sell Opportunities
Easily Identify and Engage Upsell and Cross-Sell Opportunities

Looking at usage data and license utilization, your team can easily find and engage with accounts that are ready for upsell or cross-sell opportunities.

Shortens The Sales Cycle
Shortens The Sales Cycle

Long sales cycles can delay revenue; referrals can shorten the cycle by bringing in leads that are already warmed up and closer to making a purchase decision.

Accelerates Market Penetration (2)
Accelerates Market Penetration

Breaking into new markets or demographics can be challenging; word-of-mouth marketing allows businesses to tap into existing networks and audiences of influencers and partners, easing entry.

Builds Brand Awareness
Builds Brand Awareness

Enhance brand visibility and recognition through widespread word-of-mouth and affiliate endorsements on social media and other marketplaces.

Leverages Customer Trust and Credibility
Leverages Customer Trust and Credibility

Building trust with potential customers is often a hurdle, especially in saturated or untapped markets; referrals from reputable brands, reviews online, and case studies significantly increase credibility.

Maximizes Marketing ROI
Maximizes Marketing ROI

PPC and ad networks generate low ROI; referral, loyalty, and affiliate marketing offer cost-effective channels with measurably higher returns.

Supports Personalization Efforts
Supports Personalization Efforts

Leverage your customer data to tailor the right experiences, offers, and communications to individual preferences at the right time, for best results.

Builds Product Feedback Loops
Builds Product Feedback Loops

Gathering actionable customer feedback can be difficult; referral and loyalty interactions provide valuable opportunities for insights into product or service enhancements.

Ultimate Guide to Customer Loyalty

How to Turn One-Time Purchases into Repeat Buyers


Frequently Asked Questions

Ambassador provides tools for creating engaging loyalty programs and referral incentives that encourage customer retention and satisfaction, crucial for B2B SaaS businesses.

Ambassador integrates seamlessly with popular B2B SaaS tools such as Salesforce and HubSpot, ensuring smooth data flow and enhanced campaign management.

Yes, Ambassador enables targeted referral and loyalty campaigns that can promote upselling and cross-selling opportunities, helping you increase customer lifetime value.

Ambassador supports multi-tiered referral and loyalty programs, allowing you to incentivize ongoing participation from your programs.

Ambassador offers detailed analytics on referral sources, customer engagement, and campaign performance, helping B2B SaaS companies make data-driven decisions.

Ambassador’s data centers are hosted with Amazon Web Services data centers in the state of Virginia in the United States. Data backups are also preserved in a US-based distributed database in Google Cloud.

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