In almost every industry, referrals are the gold standard of customer acquisition. Research has repeatedly shown that referred leads close faster, buy more, and stay longer — all with significantly less effort and at a much lower CPA than non-referred prospects. A University of Pennsylvania study[1] found that referred customers are more loyal and profitable — by a 16% margin — than their non-referred counterparts.

Did you know 98.6% of people that visit your website leave without taking action? You can’t expect every single visitor to buy what you’re selling every single time they hop onto your site, but with a few tweaks, you can encourage visitors to stay a little longer, click through a bit more, and put some extra items in their shopping cart.

Customer loyalty is critically important to business success. Even though most of us know this, the numbers may surprise even the most well-informed Marketers. According to a study by Customer Insight Group, Inc., loyal customers make up 55-70% of sales for a business. Furthermore, 78% of loyal customers are more than happy to spread the word about a brand they love.

Whether you’re doing the bulk of your customer marketing online or offline, in today’s market you are a digital product. Everything from discovery to conversion happens behind a screen. Yet, to this day, no marketing strategy has stood the test of time the way word-of-mouth has. In fact, a recent study shows that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. 

Did you know that 74% of consumers identify referral marketing as a key influencer in their purchasing decision? To put it simply, customers value share-worthy experiences and have gotten used to passing on good news to others.

Traditional marketing teaches companies to think of customers as a bridge between inventory and sales. In the age of hypervisibility and technology, brands are adding resources to their marketing stack that allow them to build unique experiences instead of merely monitoring customer behavior. The most successful brands have started to rethink how their customers progress through the eCommerce funnel. For good reason, customers have the potential to become advocates, fans, and referrers of your ...

Social media is making it easier than ever to experience (or invade) events that would traditionally arise through word-of-mouth or, you know, formal invitations. It’s true, audiences of customers and friends enjoy getting the special treatment, but it feels a little odd when exclusive opportunities are promoted for the world to see.