Did you know 98.6% of people that visit your website leave without taking action? You can’t expect every single visitor to buy what you’re selling every single time they hop onto your site, but with a few tweaks, you can encourage visitors to stay a little longer, click through a bit more, and put some extra items in their shopping cart.

Customer loyalty is critically important to business success. Even though most of us know this, the numbers may surprise even the most well-informed Marketers. According to a study by Customer Insight Group, Inc., loyal customers make up 55-70% of sales for a business. Furthermore, 78% of loyal customers are more than happy to spread the word about a brand they love.

Whether you’re doing the bulk of your customer marketing online or offline, in today’s market you are a digital product. Everything from discovery to conversion happens behind a screen. Yet, to this day, no marketing strategy has stood the test of time the way word-of-mouth has. In fact, a recent study shows that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. 

Did you know that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision? To put it simply, customers value share-worthy experiences and have gotten used to passing on good news to others.

Traditional marketing teaches companies to think of customers as a bridge between inventory and sales. In the age of hypervisibility and technology, brands are adding resources to their marketing stack that allow them to build unique experiences instead of merely monitoring customer behavior. The most successful brands have started to rethink how their customers progress through the eCommerce funnel. For good reason, customers have the potential to become advocates, fans, and referrers of your ...

As marketers, we all know that it’s easier to keep a loyal customer than acquire a new one. In fact, strengthening your customer relationships and increasing your customer retention by 10 percent can actually grow your company's value by 30 percent. Which is no surprise since most executives state the best source of new business is a referral from a satisfied customer. Referrals, engaging content, voucher codes, and customer success teams are all ways that businesses can improve the morale and ...