In almost every industry, referrals are the gold standard of customer acquisition. Research has repeatedly shown that referred leads close faster, buy more, and stay longer — all with significantly less effort and at a much lower CPA than non-referred prospects. A University of Pennsylvania study[1] found that referred customers are more loyal and profitable — by a 16% margin — than their non-referred counterparts.
By Jeff Epstein
Posted October 24, 2017 Read More
5 Must Haves To Drive Customer Loyalty via Website Conversions
Did you know 98.6% of people that visit your website leave without taking action? You can’t expect every single visitor to buy what you’re selling every single time they hop onto your site, but with a few tweaks, you can encourage visitors to stay a little longer, click through a bit more, and put some extra items in their shopping cart.
Posted April 13, 2018 Read More
8 Ways to Boost Customer Loyalty
Customer loyalty is critically important to business success. Even though most of us know this, the numbers may surprise even the most well-informed Marketers. According to a study by Customer Insight Group, Inc., loyal customers make up 55-70% of sales for a business. Furthermore, 78% of loyal customers are more than happy to spread the word about a brand they love.
Posted August 31, 2017 Read More
How To Transform Your Happy Customers Into Your Best Promoters
Whether you’re doing the bulk of your customer marketing online or offline, in today’s market you are a digital product. Everything from discovery to conversion happens behind a screen. Yet, to this day, no marketing strategy has stood the test of time the way word-of-mouth has. In fact, a recent study shows that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision.
Posted August 02, 2017 Read More
By Jeff Epstein
Existing Customers Are Golden, Here's Why
Did you know that 74% of consumers identify referral marketing as a key influencer in their purchasing decision? To put it simply, customers value share-worthy experiences and have gotten used to passing on good news to others.
Posted September 08, 2016 Read More
From Feedback to Features: Your Customer-Approved eCommerce Experience
Traditional marketing teaches companies to think of customers as a bridge between inventory and sales. In the age of hypervisibility and technology, brands are adding resources to their marketing stack that allow them to build unique experiences instead of merely monitoring customer behavior. The most successful brands have started to rethink how their customers progress through the eCommerce funnel. For good reason, customers have the potential to become advocates, fans, and referrers of your ...
Posted June 03, 2016 Read More
How Social Media Is Redefining Exclusivity
Social media is making it easier than ever to experience (or invade) events that would traditionally arise through word-of-mouth or, you know, formal invitations. It’s true, audiences of customers and friends enjoy getting the special treatment, but it feels a little odd when exclusive opportunities are promoted for the world to see.
Posted April 23, 2016 Read More