Whether you’re doing the bulk of your customer marketing online or offline, in today’s market you are a digital product. Everything from discovery to conversion happens behind a screen. Yet, to this day, no marketing strategy has stood the test of time the way word-of-mouth has. In fact, a recent study shows that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. 

Did you know that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision? To put it simply, customers value share-worthy experiences and have gotten used to passing on good news to others.

Let’s say that your brand has $10K to dedicate to customer marketing efforts this quarter. Would you rather shell out that $10K for an Instagram influencer to strike a perfectly filtered pose with your product or use those dollars to reward your most vocal and well-connected customers for sharing your brand and directly bringing in new revenue?

Traditional marketing teaches companies to think of customers as a bridge between inventory and sales. In the age of hypervisibility and technology, brands are adding resources to their marketing stack that allow them to build unique experiences instead of merely monitoring customer behavior. The most successful brands have started to rethink how their customers progress through the eCommerce funnel. For good reason, customers have the potential to become advocates, fans, and referrers of your ...

As marketers, we all know that it’s easier to keep a loyal customer than acquire a new one. In fact, strengthening your customer relationships and increasing your customer retention by 10 percent can actually grow your company's value by 30 percent. Which is no surprise since most executives state the best source of new business is a referral from a satisfied customer. Referrals, engaging content, voucher codes, and customer success teams are all ways that businesses can improve the morale and ...

Social media is making it easier than ever to experience (or invade) events that would traditionally arise through word-of-mouth or, you know, formal invitations. It’s true, audiences of customers and friends enjoy getting the special treatment, but it feels a little odd when exclusive opportunities are promoted for the world to see.