How to develop authentic relationships to build and scale affiliate programs When it comes to building out successful affiliate marketing programs, one of the trickiest elements is finding the right affiliates who value your product as much as you do. Sure, you can sign up for an affiliate marketing network and almost instantly gain access to hundreds or thousands of affiliates. Once you upload content and assets, all you have to do is wait to see the results (which will likely be a marginal ...
In today’s multi-channel, always-on, digital landscape, it has become increasingly difficult for marketers to generate awareness, trust, and ultimately acquire customers in one certain way, at one specific place without enlisting in the help of partners to increase success. And with more and more companies leveraging partner marketing, it’s never been more important to examine and improve partner relationships.
In almost every industry, referrals are the gold standard of customer acquisition. Research has repeatedly shown that refer-a-friend leads close faster, buy more, and stay longer — all with significantly less effort and at a much lower CPA than non-referred prospects. A University of Pennsylvania study¹ found that customer referrals are more loyal and profitable — by a 16% margin — than their non-referred counterparts.
Editor's note: This is an excerpt from our most recent eBook, "The Executive's No-Nonsense Guide to Referral Marketing." To read the full eBook, click here. If you polled a group of marketing leaders and asked them to name their favorite type of lead, one response would stand out: Referrals.