Relationship marketing refers to everything your brand does to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. The most important part of relationship marketing is facilitating two-way conversations with your customers.
By Jeff Epstein
Posted January 20, 2021 Read More
By Jeff Epstein
Ambassador Included in G2 Crowd's Grid® Report and Relationship Index for Brand Advocacy
As a company that is built on the importance of relationships, Ambassador is humbled and excited to be included in the G2 Crowd's Spring 2018 Grid® Report for Brand Advocacy as well as mentioned in the Relationship Index for Brand Advocacy.
Posted January 20, 2021 Read More
Relationship Marketing: 6 Secrets To Everlasting Brand Love
Most marketing executives understand developing and establishing a brand is important. It's not necessarily easy, and, it's only half the battle. To win, you must take it a step further. That step is to not only recognize your brand, but to develop a passion for it. According to consulting firm Bain & Company, it costs 6 times more to attract a new customer than it does to keep an existing one. What’s more, a mere 5% increase in customer retention can boost profits by up to 95%. This is where ...
Posted January 20, 2021 Read More
By Liz Funk
Getting Your Customer Service Team On Board With Relationship Marketing
If you think customer service isn’t an important part of relationship marketing, think again. Your customer service team can actually make or break your relationship marketing efforts. Best case scenario, your customer service team can take your relationship marketing efforts to the next level.
Posted January 20, 2021 Read More
[INFOGRAPHIC] Year-in-Review 2018
It's that time of year - a time to review and reflect on the year behind us, while planning and strategizing for the one ahead.
Posted January 20, 2021 Read More