Most marketing executives understand developing and establishing a brand is important. It's not necessarily easy, and, it's only half the battle. To win, you must take it a step further. That step is to not only recognize your brand, but to develop a passion for it. According to consulting firm Bain & Company, it costs 6 times more to attract a new customer than it does to keep an existing one. What’s more, a mere 5% increase in customer retention can boost profits by up to 95%. This is where ...
“If you build it, they will come.” Well, maybe in most cases, but not for a referral program. When starting your referral program, you obviously need to publicize that you have it in running. Here...Read more
Because the concept of referral marketing is still somewhat new to many companies, some marketers and growth strategists opt to start small — launching a referral program, but testing it with just a...Read more
Here’s an existential question to answer: If you have a referral marketing program in place and no one knows about it, does it really exist? If your referral program isn’t public facing or it’s...Read more