If you think customer service isn’t an important part of relationship marketing, think again. Your customer service team can actually make or break your relationship marketing efforts. Best case scenario, your customer service team can take your relationship marketing efforts to the next level.

Most marketing executives understand developing and establishing a brand is important. It's not necessarily easy, and, it's only half the battle. To win, you must take it a step further. That step is to not only recognize your brand, but to develop a passion for it. According to consulting firm Bain & Company, it costs 6 times more to attract a new customer than it does to keep an existing one. What’s more, a mere 5% increase in customer retention can boost profits by up to 95%. This is where ...

Many marketers have heard the adage, “Who’s the easiest person to sell to? Someone you’ve already sold to.”