Most marketing executives understand developing and establishing a brand is important. It's not necessarily easy, and, it's only half the battle. To win, you must take it a step further. That step is to not only recognize your brand, but to develop a passion for it. According to consulting firm Bain & Company, it costs 6 times more to attract a new customer than it does to keep an existing one. What’s more, a mere 5% increase in customer retention can boost profits by up to 95%. This is where ...
4 Simple Ways to Promote Your Referral Program
“If you build it, they will come.” Well, maybe in most cases, but not for a referral program. When starting your referral program, you obviously need to publicize that you have it in running. Here...Read more
3 Ways To Increase Your Brand Ambassadors
Because the concept of referral marketing is still somewhat new to many companies, some marketers and growth strategists opt to start small — launching a referral program, but testing it with just a...Read more
How To Create An Enjoyable Referral Experience For Your Customers
Here’s an existential question to answer: If you have a referral marketing program in place and no one knows about it, does it really exist? If your referral program isn’t public facing or it’s...Read more
