Think about the last time you went mattress shopping in a traditional brick-and-mortar store. What was the experience like? Did you get the hard sales pitch about how a particular mattress would suddenly help you capture eight solid hours of sleep each night, and did that salesperson awkwardly hang around as you tested out a mattress? Even worse, if you actually bought a mattress but ended up hating it, how enjoyable was the return process?
You may have heard the term “relationship marketing” being tossed around recently. Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers....Read more
Customer Referral Program - Do's and Don'ts Customer referral programs are highly effective at increasing valuable word of mouth marketing, helping to improve brand awareness and boosting sales. Yet...Read more
During my time with Ambassador, I’ve had the fortune of working with a number of incredible B2B brands to build out their referral marketing programs. HP and SAP are two of the most notable...Read more