Think about the last time you went mattress shopping in a traditional brick-and-mortar store. What was the experience like? Did you get the hard sales pitch about how a particular mattress would suddenly help you capture eight solid hours of sleep each night, and did that salesperson awkwardly hang around as you tested out a mattress? Even worse, if you actually bought a mattress but ended up hating it, how enjoyable was the return process?
If you’ve attended college (or had to pay for it) sometime in the last three decades, you’re probably as frustrated as anyone about the skyrocketing price tag. According to one report, the cost of...Read more
Imagine you’re sending a newsletter to your new customers. In most cases you would launch your email marketing tool and start the process of creating a campaign. Now what if you didn’t have a tool,...Read more
When you make a purchase from just about any major eCommerce retailer today, you’ll likely receive a follow-up email (or a series of emails) that deliver a few key pieces of information: 1. Order...Read more