Advocacy Launch Guide
How to Launch a Customer Advocacy Program in 6 Easy Steps
Invite friends to Ambassador and earn $250! For every person you refer who takes a demo, you will earn $250.
Enroll TodayLearn abandoned cart email best practices to boost your conversion rates. Explore effective strategies like follow-up emails and incentives.
You want conversions, not just traffic.
If you experience a high cart abandonment rate, you're not alone. In a study conducted by Baymard Institute, the average online shopping cart abandonment rate is 67.44%. For most eCommerce companies, a small decrease in the cart abandonment rate can significantly boost the bottom line.
According to Invest, a website optimization company, the top 4 reasons why consumers abandon their cart are:
In a perfect world, you’ll convert the consumer into a sale and hopefully, they'll continue to purchase. With a resounding endorsement, they may even convince others through word of mouth referrals to purchase too! Unfortunately though, not all customers make it through the purchase process.
Here are 4 best practices to convert your abandoned carts into revenue:
Implement the abandoned cart best practice of "three-to-one" by sending three remarketing emails within one week to convert the sale. The consumer has shown intent to purchase and was about to pull the trigger; you should re-engage them using remarketing tactics. Your remarketing messaging should be time sensitive, helpful and persistent without being pushy.
Research suggests that following up with a consumer 12 to 24 hours after cart abandonment can increase conversions by 300%. Thus, the 12 to 24 hour window is critical to re-engage your customer and convert them.
The courtesy email documents which items were placed in the cart and what the final cost would be. The email should simply be a reminder of the items they have left behind, which will naturally encourage the consumer to complete the checkout.
Closely monitor the effectiveness of this courtesy email and any improvement in your conversion rates.
The effectiveness of the email could be a function of the content, the heading of the email or delivery timing. All of these elements should be A/B tested to improve effectiveness.
Sending an email that suggests complimentary goods to those left in the abandoned cart is another best practice. Allow the user to add these complimentary goods to their cart as well.
You may want to include a discount in this email, provided the consumer completes their transaction in the next 24-48 hours.
Tailoring the email content to reflect the specific items left in the cart, including images and product details, makes the communication more relevant to the customer. Personalization not only reminds the customer of their intended purchase but also helps to re-establish a connection, making them more likely to complete the transaction.
The final best practice uses an email with strong language to create a sense of urgency. This email should offer a more aggressive discount to entice the potential customer to purchase immediately.
Examples of this offer include free shipping. A popular alternative to a financial incentive is to create a sense of scarcity by showing a low number of items remaining.
It's important to know which of your visitors leave abandoned carts. You don't want to train your returning customers to abandon their cart with the expectation that they will receive an incentive later. Think of retailers who have “Day Sales” so often that customers expect it and wait for a sale to purchase.
Planning your communication strategy and incentive program for abandoned carts can take some time, but it’s worth it. The abandoned cart customer segment should not be forgotten. While you hold your converted and returning customers in high esteem, don't lose sight of those potential customers that have already interacted, completed research, and shown interest and intent towards your company!
Unlock growth with referrals—request your free demo today and see the impact firsthand!
Drip marketing campaigns remove stress about typos, conserve energy on email, write emails that resonate with new and old subscribers. A how-to guide.
Email remains one of the most customer-preferred marketing channels. We built a list of the 5 latest email marketing trends to get you ready for 2015.
What’s the secret to getting people enrolled in and engaged with your email referral program? Read on to find out.
Sign up for our Ambassador newsletter and get notified when we publish new
eBooks, case studies, blog posts and more. It's like a crash course in referral
marketing - and it's free. Plus, we promise not to spam you.
Platform
© 2024 i2H Inc. All rights reserved | Privacy Policy
© 2021 Kalungi, Inc. - All Rights Reserved.
Powered by Atlas - a B2B SaaS HubSpot theme