In almost every industry, referrals are the gold standard of customer acquisition. Research has repeatedly shown that referred leads close faster, buy more, and stay longer — all with significantly less effort and at a much lower CPA than non-referred prospects. A University of Pennsylvania study[1] found that referred customers are more loyal and profitable — by a 16% margin — than their non-referred counterparts.

If there’s one question we hear more than any other from customers looking to start or scale a B2B referral program, it’s this: Do B2B referral programs actually work?

Referral Programs: 7 Common Myths The internet is a vast and highly unregulated source of information. Consequently, it’s no surprise that much of the data found online is inaccurate. This is particularly true when it comes to the topic of referral programs.

It’s a tough world out there these days. Businesses are having a tough time bringing in new customers from anywhere but traditional channels. But don’t fret! In any economic climate, any business (both B2B and B2C) can rely upon referral program software as a beacon of cost-efficient, high-value, revenue marketing technology.

4 Pitfalls to Avoid in Your Referral Marketing Strategy Getting people to give your business a referral is one of the best ways to increase awareness and boost revenue. Like any marketing effort, you'll want to make sure your referral marketing strategy is sound before investing resources. Here, we'll present four pitfalls to avoid before launching your referral marketing program.

Do you know the legend of William Tell? In the early 1500s, the emperors of Austria were seeking to take over what is now known as Switzerland. In a cruel act of dominance over one particular Swiss village called Altdorf, an Austrian governor (Gessler) placed his hat on top of a tall pole in the marketplace, and he demanded that the villagers bow to it whenever they passed by. During a visit to Altdorf, William Tell and his son refused to bow to Gessler’s hat, so they were arrested and ...

The 5 Latest Email Marketing Trends for 2015 and Beyond Even with all the hype surrounding social media, instant messaging apps and the dozens of other communications channels available to us in today’s tech-savvy world, email marketing remains one of the most powerful tools a business has in its arsenal. As of 2013, there were approximately 3.8 billion email users world-wide. Email is still the most preferred way for consumers to receive marketing communications. According to a study by ...