Customer-Led Growth for Residential and Home Service Companies

Transform Every Customer Interaction into a Revenue Opportunity with Ambassador

Trusted by the world's fastest-growing brands


Encourage reviews and repeat referrals with reward tiers that unlock exclusive discounts or special services.

Landing Page & Enrollment

Landing Page & Enrollment 

Seamlessly integrate our templates into your existing site and customer experience to promote your referral, affiliate, and loyalty programs.

Refer-a-Friend (RAF)

Refer-a-Friend (RAF)

Make it easy for customers to refer a friend from anywhere, anytime via their preferred social platform, email, or SMS.

Your Asset Library-1

Your Asset Library

Grow your reach without sacrificing your message. Equip your affiliates and customers with a library of branded multimedia assets to share to their network. Compatible with PDFs, GIFs, videos, audio files, and more.

Tracking and Attribution

Tracking and Attribution

Monitor affiliate and referral sales, clicks, and conversions in real time to identify top performers and revenue drivers. Build and export reports and dashboards.

Commissions & Payouts

Commissions & Payouts

Easily track commissions and fulfillment  with automated and manual approval payouts. Send global payouts to 200+ countries in 45+ different languages using ACH, PayPal, Gift Cards, and more. Stay safe with Fraud Alert AI to ensure legitimacy across your affiliates and referrers.

Customizable QR Codes

Customizable QR Codes

Generate customizable QR codes to add to invoices, receipts, promotional materials, or yard signs to track and attribute sales leads, neighborhood network effect, and referral effectiveness. 

Engagement Tools

Engagement Tools

Keep your business top of mind with automatic engagement campaigns that celebrate birthdays, project milestones, or promote new services  to customers or affiliate partners. Use our library of templates to get started.

Drive Value Along the Customer Journey


Awareness and Education

DIY Guides and Tutorials: Become thought leaders or experts in the space by providing DIY home maintenance guides and tutorials. This will help potential customers see the value of proper home care and position your services as a go-to solution for more complex needs.


Consideration and Trust Building

Virtual Consultations: Offer virtual consultation bookings directly on your platform. This allows customers to easily get personalized advice and estimates, building trust and a personal connection early in the customer journey.


Conversion and Onboarding

Instant Booking and Confirmation: Enable customers to book services instantly and receive immediate confirmation and preparation tips, streamlining the conversion process and reinforcing their decision to choose your services.


Engagement and Usage

Service Tracking and Updates: Provide real-time updates and tracking for scheduled services, keeping customers informed and engaged throughout the service process.


Retention and Loyalty

Rewards System: Ambassador’s feedback and rewards systems foster retention and loyalty by providing loyalty points for repeat visits, providing feedback, or other customizable actions.


Advocacy and Referral

Social Share Features: Use Ambassador to easily embed social share features that allow satisfied customers to easily their service experiences and refer friends and family through social media, directly enhancing word-of-mouth referrals.

Reduce Your Customer Acquisition Costs

Local Referral Incentives

Local Referral Incentives

Implement an automated referral program using Ambassador, where current customers can easily refer friends and family through personalized links shared via email, social media, or messaging apps. Offer incentives to customers who refer your services to others in their community, such as service discounts or free maintenance checks, leveraging local networks to gain new business. This strategy significantly lowers acquisition costs by turning satisfied customers into a powerful sales force.

Online Review Rewards

Online Review Rewards

Encourage and reward customers for leaving positive reviews on local directories and your website, improving your service’s online reputation and attracting new customers. Prospective customers seeing real customer benefits directly from their peers can be more convincing than traditional marketing efforts, encouraging them to make the switch, and at a lower cost to you.

Customer Story Contests

Customer Story Contests

Run contests encouraging customers to share their service experiences on social media. Reward the best stories with free or discounted services, increasing brand visibility and trust within local communities.

Partnerships with Local Businesses

Partnerships with Local Businesses

Use the Ambassador platform to establish referral agreements with local businesses, offering them and their customers special deals. This opens up a new, cost-effective customer channel and boosts brand awareness in a new customer base.

Acquisition Costs

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Maximize Your Customer Lifetime Value

Maintenance Subscription Plans

Maintenance Subscription Plans

Introduce subscription-based maintenance plans that offer regular service at a discounted rate, ensuring steady, repeat business and increased customer loyalty.


Upsell and Cross-Sell Rewards

Offer points or discounts for customers who opt for additional services or product upgrades, incentivizing them to increase their spending.

Exclusive Offers for Loyal Customers

Exclusive Offers for Loyal Customers

Use Ambassador to track your customers and send exclusive offers to long-term customers for high-value services or packages. This will recognize and reward their loyalty and encourage continued business.

Feedback-Driven Custom Services

Feedback-Driven Custom Services

Solicit and reward customer feedback directly on your platform to tailor your services more closely to customer needs, increasing satisfaction and the likelihood of them choosing your services again. Building individual relationships and preferences boosts business loyalty.


With Ambassador, I’ve cut the time it takes me to track, manage, and fulfill referrals by an order of 10. And, as we’ve grown, the platform has grown alongside us. The impact it’s had on simplifying the entire process for us — and our customers — has been incredible.

- Caitlin Fitzgerald, Sales Operations, PosiGen
Case Study

Ambassador + America Solar Direct

Fast Onboarding, Ultimate Flexibility, and No Broken Promises

White Paper

Build or Buy?

Thinking about DIY-ing your referral marketing program and building in-house?

Why are so many leading Residential Home Services brands investing in Customer-Led Growth?

Local Trust Is Paramount
Local Trust Is Paramount

In residential services, local word-of-mouth drives trust and credibility, essential for homeowners deciding their property.

Quality Leads From Referrals
Quality Leads From Referrals

Leads from referrals often come with a higher intent to purchase, as the recommendation comes from a trusted source.

Personal Testimonials Influence Decisions
Personal Testimonials Influence Decisions

Homeowners are more likely to trust personal recommendations over advertisements when it comes to their homes. Would you rather trust a friend or an advertisement for something so personal?

Increased Retention Through Personalized Experience

Customized services and schedules based on customer feedback increases satisfaction, positive reviews, and retention.

Customer Feedback Drives Service Innovation

Direct insights from homeowners’ guides service improvements, making offerings more aligned with customer needs.

Engaged Customers Provide Valuable Market Insights

Ongoing customer interactions yields insights into emerging needs and market trends, making you more able to service your market.

Referral Programs Enhance Community Presence

Effective referral programs can turn local customers into brand ambassadors, enhancing your community presence and bringing in low-cost leads who are likely to become customers.

Social Proof Boosts Online Visibility
Social Proof Boosts Online Visibility

Positive online reviews and shared experiences improve your service’s visibility and attractiveness to potential customers, especially in this industry.

Satisfied Customers Support Premium Pricing

Exceptional service and exceptional experiences shared in customer testimonials can support and justify premium pricing strategies.

Organic Growth Reduces Marketing Costs

Customer-led growth strategies, such as referrals and reviews, provide a cost-effective path to business expansion and are often more effective than traditional marketing methods.

Ultimate Guide to Customer Loyalty

How to Turn One-Time Purchases into Repeat Buyers


Frequently Asked Questions

Ambassador’s referral programs incentivize satisfied clients to refer their friends and neighbors, driving new business for home services companies.

Home services companies can offer discounts, free services, or gift cards as rewards, all of which can be managed and tracked through Ambassador.

Yes, Ambassador allows you to create and manage seasonal promotions, encouraging clients to refer others during peak service times.

Ambassador integrates with scheduling tools and CRMs, making tracking referrals and rewarding clients for appointment-based services easy.

Ambassador provides insights into referral sources, client engagement, and campaign performance, helping home services companies optimize their marketing strategies.

Ambassador’s data centers are hosted with Amazon Web Services data centers in the state of Virginia in the United States. Data backups are also preserved in a US-based distributed database in Google Cloud.

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