Advocacy Launch Guide
How to Launch a Customer Advocacy Program in 6 Easy Steps
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Seamlessly integrate our templates into your existing site and customer experience to promote your referral, affiliate, and advocacy programs.
Make it easy for customers to refer a friend from anywhere, anytime via their preferred social platform, email, or SMS.
Grow your reach without sacrificing your message. Equip your affiliates and customers with a library of branded multimedia assets to share to their network. Compatible with PDFs, GIFs, videos, audio files, and more.
Monitor affiliate and referral sales, clicks, and conversions in real time to identify top performers and revenue drivers. Build and export reports and dashboards.
Easily track commissions and fulfillment with automated and manual approval payouts. Send global payouts to 200+ countries in 45+ different languages using ACH, PayPal, Gift Cards, and more. Stay safe with Fraud Alert AI to ensure legitimacy across your affiliates and referrers.
Generate customizable QR codes to add to invoices, receipts, promotional materials, or yard signs to track and attribute sales leads, neighborhood network effect, and referral effectiveness.
Keep your business top of mind with automatic engagement campaigns that celebrate birthdays, project milestones, or promote new services to customers or affiliate partners. Use our library of templates to get started.
DIY Guides and Tutorials: Become thought leaders or experts in the space by providing DIY home maintenance guides and tutorials. This will help potential customers see the value of proper home care and position your services as a go-to solution for more complex needs.
Virtual Consultations: Offer virtual consultation bookings directly on your platform. This allows customers to easily get personalized advice and estimates, building trust and a personal connection early in the customer journey.
Instant Booking and Confirmation: Enable customers to book services instantly and receive immediate confirmation and preparation tips, streamlining the conversion process and reinforcing their decision to choose your services.
Service Tracking and Updates: Provide real-time updates and tracking for scheduled services, keeping customers informed and engaged throughout the service process.
Rewards System: Ambassador’s feedback and rewards systems foster retention and loyalty by providing loyalty points for repeat visits, providing feedback, or other customizable actions.
Social Share Features: Use Ambassador to easily embed social share features that allow satisfied customers to easily their service experiences and refer friends and family through social media, directly enhancing word-of-mouth referrals.
Implement an automated referral program using Ambassador, where current customers can easily refer friends and family through personalized links shared via email, social media, or messaging apps. Offer incentives to customers who refer your services to others in their community, such as service discounts or free maintenance checks, leveraging local networks to gain new business. This strategy significantly lowers acquisition costs by turning satisfied customers into a powerful sales force.
Encourage and reward customers for leaving positive reviews on local directories and your website, improving your service’s online reputation and attracting new customers. Prospective customers seeing real customer benefits directly from their peers can be more convincing than traditional marketing efforts, encouraging them to make the switch, and at a lower cost to you.
Run contests encouraging customers to share their service experiences on social media. Reward the best stories with free or discounted services, increasing brand visibility and trust within local communities.
Use the Ambassador platform to establish referral agreements with local businesses, offering them and their customers special deals. This opens up a new, cost-effective customer channel and boosts brand awareness in a new customer base.
Introduce subscription-based maintenance plans that offer regular service at a discounted rate, ensuring steady, repeat business and increased customer advocacy.
Offer points or discounts for customers who opt for additional services or product upgrades, incentivizing them to increase their spending.
Use Ambassador to track your customers and send exclusive offers to long-term customers for high-value services or packages. This will recognize and reward their advocacy and encourage continued business.
Solicit and reward customer feedback directly on your platform to tailor your services more closely to customer needs, increasing satisfaction and the likelihood of them choosing your services again. Building individual relationships and preferences boosts business advocacy.
Fast Onboarding, Ultimate Flexibility, and No Broken Promises
Thinking about DIY-ing your referral marketing program and building in-house?
In residential services, local word-of-mouth drives trust and credibility, essential for homeowners deciding their property.
Leads from referrals often come with a higher intent to purchase, as the recommendation comes from a trusted source.
Homeowners are more likely to trust personal recommendations over advertisements when it comes to their homes. Would you rather trust a friend or an advertisement for something so personal?
Customized services and schedules based on customer feedback increases satisfaction, positive reviews, and retention.
Direct insights from homeowners’ guides service improvements, making offerings more aligned with customer needs.
Ongoing customer interactions yields insights into emerging needs and market trends, making you more able to service your market.
Effective referral programs can turn local customers into brand ambassadors, enhancing your community presence and bringing in low-cost leads who are likely to become customers.
Positive online reviews and shared experiences improve your service’s visibility and attractiveness to potential customers, especially in this industry.
Exceptional service and exceptional experiences shared in customer testimonials can support and justify premium pricing strategies.
Customer-led growth strategies, such as referrals and reviews, provide a cost-effective path to business expansion and are often more effective than traditional marketing methods.
How to Turn One-Time Purchases into Repeat Buyers
Ambassador’s referral programs incentivize satisfied clients to refer their friends and neighbors, driving new business for home services companies.
Home services companies can offer discounts, free services, or gift cards as rewards, all of which can be managed and tracked through Ambassador.
Yes, Ambassador allows you to create and manage seasonal promotions, encouraging clients to refer others during peak service times.
Ambassador integrates with scheduling tools and CRMs, making tracking referrals and rewarding clients for appointment-based services easy.
Ambassador provides insights into referral sources, client engagement, and campaign performance, helping home services companies optimize their marketing strategies.
Ambassador’s data centers are hosted with Amazon Web Services data centers in the state of Virginia in the United States. Data backups are also preserved in a US-based distributed database in Google Cloud.
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Encourage reviews and repeat referrals with reward tiers that unlock exclusive discounts or special services.