In almost every industry, referrals are the gold standard of customer acquisition. Research has repeatedly shown that referred leads close faster, buy more, and stay longer — all with significantly less effort and at a much lower CPA than non-referred prospects. A University of Pennsylvania study[1] found that referred customers are more loyal and profitable — by a 16% margin — than their non-referred counterparts.

It's hard to imagine a time when items weren't available to purchase online or through a mobile app, but we're only two decades into the eCommerce era. This instant-access age is book-ended by static brick-and-mortar stores and the unforeseeable future that awaits all new trends. According to eMarketer, eCommerce purchases are predicted to account for 8.8% of the total retail market worldwide by 2018.

9 Tricks for Lowering Shopping Cart Abandonment Rate In March 2014, researchers found that an average of 67.91% of online shoppers abandon their carts.

Abandoned Cart Best Practices; A Revenue Retrieval Guide You want conversions, not just traffic. If you experience a high cart abandonment rate, you're not alone. In a study conducted by Baymard Institute, the average online shopping cart abandonment rate is 67.44%. For most eCommerce companies, a small decrease in the cart abandonment rate can significantly boost the bottom line.

                  In the hustle of holiday shopping, moving into social commerce may seem a little intimidating—but don’t let the ability to communicate freely with customers overwhelm you

We all know the volume of activity on the Internet, be it social sharing or otherwise, is astounding—but, what about the pace?

Not content with Pinterest having all the eCommerce fun, Facebook recently rolled out “Collections” – a new feature that allows online retailers to add “Want,” “Collect,” and “Buy” buttons to posts about products.