Let’s face it, nothing is more unnecessary (or redundant) than talking about your website on your website. As content marketing and a host of other inbound strategies rule modern marketing conversations, it becomes less and less likely that one landing page is sufficient enough to spread the word about a new aspect of your business to the masses. Creating a static website page assumes that your customers are curious enough to be on the lookout for new developments and roam your site at their ...
You may have heard the term “relationship marketing” being tossed around recently. Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers....Read more
Customer Referral Program - Do's and Don'ts Customer referral programs are highly effective at increasing valuable word of mouth marketing, helping to improve brand awareness and boosting sales. Yet...Read more
During my time with Ambassador, I’ve had the fortune of working with a number of incredible B2B brands to build out their referral marketing programs. HP and SAP are two of the most notable...Read more