In almost every industry, referrals are the gold standard of customer acquisition. Research has repeatedly shown that referred leads close faster, buy more, and stay longer — all with significantly less effort and at a much lower CPA than non-referred prospects. A University of Pennsylvania study[1] found that referred customers are more loyal and profitable — by a 16% margin — than their non-referred counterparts.

Let’s face it, nothing is more unnecessary (or redundant) than talking about your website on your website. As content marketing and a host of other inbound strategies rule modern marketing conversations, it becomes less and less likely that one landing page is sufficient enough to spread the word about a new aspect of your business to the masses. Creating a static website page assumes that your customers are curious enough to be on the lookout for new developments and roam your site at their ...

Social media is making it easier than ever to experience (or invade) events that would traditionally arise through word-of-mouth or, you know, formal invitations. It’s true, audiences of customers and friends enjoy getting the special treatment, but it feels a little odd when exclusive opportunities are promoted for the world to see.

Welcome to the digital content creation club! You've double-checked your spelling, triple-checked your facts, and confirmed that each hyperlink opens up in a new window. Now, prepare for one of the most gratifying, yet fleeting moments of your entire life (or afternoon). It's finally time to press the publish button and share your ideas with the world. Publishing a new piece of content may seem like the finish line, but in the grand scheme of your content promotion strategy, it's just the ...

Think about the last time you searched for a restaurant review before heading to dinner. Have you ever stood in a store aisle, with your phone in hand, traversing the web to see how other people are talking about the products that are lined on the shelves in front of you? Most likely, you’re nodding along. In addition to seeking trustworthy recommendations from friends, most consumers today search online to learn more about brands before committing to a purchase. With technology at our ...

Every “social media guru” and “marketing maven” touts the importance of engaging with your social following in an authentic and conversational way. Most brands have an individual or a team that makes critical decisions about publishing curated information to their audience, but how many companies are building customer loyalty through these online chats? Sure, there are top brands like Google, Taco Bell, and Southwest Airlines, who have built social media empires but what about your company? Are ...

Back in the day, the customer journey began with the ding of the overhead doorbell of the convenience store and concluded as items were neatly wrapped at the cash register. If your company was lucky, a memorable in-store visit would result in positive recommendations from happy customers that eventually reached a host of potentially loyal customers. Today’s customer experience is a little different. Customers expect brands to be active online and proactive in responses to customer complaints. ...