In a perfect social media world, your clients, followers, readers, and subscribers would hunt you down for new information, comment incessantly, and become loyal fans in the matter of minutes it takes to devour a new piece of content. Your queue would also fill up with perfectly edited and backlinked new content in sweet conjunction with the editorial calendar, creating a consistent pulse of branded content. Sounds nice, right? Well, come back down to earth.

With word-of-mouth (WOM) driving billions of dollars in sales every year, it's more important than ever for companies to focus on WOM and referral marketing efforts. Here are 8 stats about word-of-mouth marketing that you need to know right now.

Word-of-mouth interactions have been impacting businesses for as long as commerce has been around. In today’s digital world, word-of-mouth opportunities are always at our fingertips, so much so, that we pulled some stats to show the value of this age-old phenomenon. The Value of Word-of-Mouth Marketing infographic below shows exactly what can happen when modern businesses use robust, scalable, and automated referral marketing software to take advantage of this high value, low cost marketing ...

Social media is all about creating a community around the brand you’ve worked so hard to build. It’s where your greatest advocates reside and where you can find many of your most loyal customers. Referral marketing is all about tapping into those consumers that are willing to recommend your company. Whether it’s Twitter, Facebook, LinkedIn, Pinterest, Instagram or your email list, having a strong social media presence will give you a sense of where to find brand ambassadors that are willing to ...

All businesses, small or large, use certain tools that give their marketing, sales, engineering and operations teams a boost. From Hubspot to Slack to Salesforce to Pivotal Tracker, these tools can improve the day-to-day efficiency of your teams. Here are four business tools that you should be using right now:

Do you know the legend of William Tell? In the early 1500s, the emperors of Austria were seeking to take over what is now known as Switzerland. In a cruel act of dominance over one particular Swiss village called Altdorf, an Austrian governor (Gessler) placed his hat on top of a tall pole in the marketplace, and he demanded that the villagers bow to it whenever they passed by. During a visit to Altdorf, William Tell and his son refused to bow to Gessler’s hat, so they were arrested and ...