Back in the day, the customer journey began with the ding of the overhead doorbell of the convenience store and concluded as items were neatly wrapped at the cash register. If your company was lucky, a memorable in-store visit would result in positive recommendations from happy customers that eventually reached a host of potentially loyal customers. Today’s customer experience is a little different. Customers expect brands to be active online and proactive in responses to customer complaints. ...

Your company makes wonderful products that are expertly researched and developed to fill a gap in the market. You have a success team equipped with technology that ensures reliable and accountable customer service. Your marketing team is churning out resonant content that builds buzz among interested buyers and repeat customers. But, for some reason, you still don’t have a good grasp on your loyal customers and they aren’t responding well to the perks that you offer.

Among the chill of cold calls and flurry of follow-up emails, nothing quite compares to the warm, fuzzy feeling of solidifying a beneficial customer relationship. It takes time to transform a lovely lead into a lifetime customer, so brands must prioritize great customer relationships.

Net Promoter Score and referral marketing work hand-in-hand to take your business to the next level. We’ve broken down the key points you should know about each, and how they work together to increase your revenue.

Social media is all about creating a community around the brand you’ve worked so hard to build. It’s where your greatest advocates reside and where you can find many of your most loyal customers. Referral marketing is all about tapping into those consumers that are willing to recommend your company. Whether it’s Twitter, Facebook, LinkedIn, Pinterest, Instagram or your email list, having a strong social media presence will give you a sense of where to find brand ambassadors that are willing to ...

At their core, Net Promoter Scores (NPS) are based on simple, one-question surveys that are meant to gain insights into consumer mentality. The surveys encourage responders to select a numeric rating for how likely they are to recommend a company's product or service to friends or colleagues. Responders who answer with a 0 - 6 are listed as “detractors," 7 - 8 are "passives," and 9 - 10 are called "promoters."