If you're just starting your new customer loyalty program, or looking for new retention and engagement strategies, read these 18 highly-effective ideas.
Customer loyalty programs are a great way to keep your customers coming back for more. They can help you increase customer retention, generate repeat business, gather customer data, promote customer engagement, differentiate yourself from competitors, increase customer lifetime value, reduce marketing costs, and improve customer satisfaction.
If you're not already using a customer loyalty program, now is the time to start. There are many different types of programs available, so you can find one that's right for your business and your customers.
Here are 18 ideas to get your customer loyalty program off the ground, or ideas for how to add to your existing program and keep it fresh.
To acquire new customers and encourage them to make a purchase, offer them a one-time discount in exchange for their email address. This will allow you to collect their contact information, which you can use for future marketing campaigns and to stay in touch with them. The discount will also incentivize them to make a purchase, as they will be getting a good deal on your products or services.
Here is an example of a discount offer message that you can use:
“Sign up for our email list and get 10% off your first purchase!
We'll keep you updated on our latest products and promotions, and you'll be the first to know about special offers.
Click here to sign up and start saving!”
Some tips for writing a successful discount offer message:
- Make sure the discount is significant enough to be appealing to your target audience.
- Be clear about the terms of the offer, such as the minimum purchase amount and the expiration date.
- Make the offer easy to redeem, such as by providing a unique discount code.
- Personalize the message to your target audience, if possible.
- Test different variations of the message to see what works best.
Surprising your customers on their birthdays is a quick and easy way to make your brand feel intimate, memorable, and tailored to them. You can do this in a variety of ways, such as sending a greeting card, a discount coupon, a gift certificate, or even a personalized experience.
Here are some specific ideas:
- Offer a discount coupon for their next purchase.
- Give them a gift certificate to their favorite restaurant or shop.
- Send them a free sample of your product or service.
- Invite them to a special event or promotion.
- Personalize the gift to their interests or hobbies.
No matter what you do, make sure it is something that your customers will appreciate and enjoy. This is a surefire way to leave a positive impression on them and make them feel special.
Here are some additional tips for surprising your customers on their birthdays:
- Personalize the surprise as much as possible.
- Make the surprise relevant to your business.
- Time the surprise well.
- Track the results of your surprise.
A points-based loyalty program is a marketing tactic that rewards customers with points for making purchases. These points can then be redeemed for discounts, free products or services, or other rewards.
The mechanics of a points-based loyalty program are simple. Every time a customer makes a purchase, they are awarded a certain number of points. The number of points awarded can vary depending on the value of the purchase, the type of product or service purchased, or other factors.
The points can then be redeemed for rewards. The rewards that are available will vary depending on the business that is offering the loyalty program. Some common rewards include discounts, free products or services, early access to new products, or exclusive events.
Points-based loyalty programs can be a very effective way to encourage repeat purchases and build customer loyalty. By rewarding customers for their spending, businesses can show their appreciation and encourage them to come back for more.
In addition to the basic points-based system, businesses can also incorporate game elements into their loyalty programs. This can make the program more fun and engaging for customers, and it can also help to increase participation. Some common game elements include:
Tiered rewards: Customers can earn points to progress through different tiers, each of which offers more valuable rewards.
Challenges: Customers can earn points by completing challenges, such as making a certain number of purchases or referring new customers.
Leaderboards: Customers can compete against each other to earn the most points.
By incorporating game elements into their loyalty programs, businesses can create a more engaging experience for their customers and encourage them to participate more actively.
Encourage your existing customers to refer new customers by offering them rewards. This could be anything from a thank-you email to a discount or freebie. By rewarding your customers for referring new business, you can encourage them to spread the word about your products or services to their friends and family.
Word-of-mouth marketing is one of the most effective ways to generate new leads and sales. When your existing customers refer new customers, they are essentially giving you a stamp of approval. This can be very valuable, as it can help to build trust and credibility with potential customers.
When choosing referral rewards, it is important to make them something that your customers will actually value. Some popular options include:
Discounts: This is a classic option that is always appreciated by customers. You can offer a percentage discount off of the first purchase, or a free gift with purchase.
Freebies: This is another popular option that can be very effective in encouraging referrals. You can offer a free product, service, or sample.
Thank-you emails: A simple thank-you email can go a long way in showing your appreciation to your customers for referring new business. You can also include a small discount or gift in the email.
Points or loyalty rewards: This is a good option if you already have a loyalty program in place. You can give your customers points for referring new customers, which they can then redeem for discounts or other rewards.
No matter what type of referral rewards you choose, make sure they are something that your customers will appreciate and be motivated to share with their friends and family.
Here are some additional tips for running a successful referral program:
Make it easy for your customers to refer new customers. Provide them with a clear and concise referral process, and make sure the rewards are easy to redeem.
Promote your referral program to your existing customers. Let them know about the rewards they can earn for referring new business, and make it easy for them to share their referral link or code.
Track the results of your referral program. This will help you to see what is working and what is not, so you can make necessary adjustments.
Customer surveys are a great way to get feedback from your customers on your products or services. They can help you to identify areas where you can improve, and they can also give you valuable insights into what your customers are looking for.
There are many different ways to conduct customer surveys. You can send them out via email, post them on your website, or even collect them in person. When choosing a method, it is important to consider the target audience and the type of feedback you are looking for.
If you are sending out surveys via email, make sure to personalize the message as much as possible. This will help to increase the chances of your customers opening and completing the survey.
If you are posting surveys on your website, make sure to make them easy to find and complete. You can also offer incentives to encourage your customers to participate, such as a freebie, an order coupon, or a raffle entry to one of your online contests.
No matter how you choose to conduct your customer surveys, it is important to make sure that they are well-designed and easy to understand. The questions should be clear and concise, and the survey should not be too long or too complicated.
Once you have collected the feedback from your customers, it is important to analyze it carefully. This will help you to identify areas where you can improve your products or services. You can then use this information to make changes that will make your customers happier and more satisfied.
Here are some additional tips for conducting customer surveys:
Keep the survey short and sweet. People are more likely to complete a survey if it is not too long or too complicated.
Use clear and concise language. The questions should be easy to understand and answer.
Offer incentives to encourage participation. This could be anything from a freebie to a discount.
Personalize the survey as much as possible. This will help to increase the chances of people opening and completing it.
Thank your customers for their time and feedback. If anything, it's just good manners.
If you sell subscription services, software, or other products that people are hesitant to buy because of the cost or the lack of firsthand experience, free trials can help you overcome these marketing challenges.
Free trials allow potential customers to try your product or service for a limited time without any obligation to buy. This gives them a chance to see for themselves if your product is right for them and to experience the benefits firsthand.
Free trials can be a very effective way to increase sales. Studies have shown that businesses that offer free trials can see a significant increase in conversions, as much as 50% or more.
Here are some of the benefits of offering free trials:
It can help you overcome the fear of the unknown. When people are unfamiliar with a product or service, they may be hesitant to buy it because they don't know what to expect.
A free trial can help to alleviate these fears by giving people a chance to try the product or service for themselves.
It can help you generate leads. A free trial can help you generate leads by giving people a chance to experience your product or service and see if they are interested in buying it.
It can help you increase sales. As mentioned, studies have shown that businesses that offer free trials can see a significant increase in conversions.
It can help you improve your product or service. By collecting feedback from people who have tried your free trial, you can learn how to improve your product or service to make it even more appealing to potential customers.
If you are considering offering a free trial, there are a few things you need to keep in mind:
Make sure your free trial is easy to sign up for and use. People should be able to sign up for your free trial quickly and easily. The process should be straightforward and hassle-free.
Make sure your free trial is long enough. Give people a chance to experience your product or service. The length of the free trial will vary depending on the product or service, but it should be long enough for people to get a good feel for it.
Make sure your free trial is clear about the terms and conditions. People should know what they are getting into when they sign up for your free trial. Make sure the terms and conditions are clear and easy to understand.
Loyal customers are valuable assets to any business. They are the ones who keep coming back, and they are the ones who help to spread the word about your business. It is important to acknowledge their impact on your success and to thank them for their continued patronage.
Here are some ways to acknowledge your loyal customers:
Send them a personal thank-you note. This is a simple gesture that can go a long way. Make sure to personalize the note and let them know how much you appreciate their business.
Feature them in your newsletter or social media posts. This is a great way to show your appreciation and to let others know about your loyal customers. You can highlight their feedback, a quote from them, or a picture of them.
Give them a special discount or offer. This is a tangible way to show your appreciation. You can offer them a discount on their next purchase, or you can give them a free gift.
Host a loyalty event. This is a great way to thank your loyal customers and show them how much you appreciate them. You can host a party, a giveaway, or a special event.
No matter how you choose to acknowledge your loyal customers, make sure it is something that they will appreciate. By showing your appreciation, you can keep them invested in your business and encourage them to continue doing business with you.
Many repeat customers appreciate it when businesses they patronize take notice of their buying habits and needs. A VIP-only membership can give these customers a sense of exclusivity and special treatment. This marketing strategy does not have to be expensive for either the business or the customers. You do not have to charge your customers for a membership, and the incentives can be perks such as early access to new products and services, free and expedited shipping, exclusive discounts and coupons, and more.
Here are some of the benefits of a VIP-only membership program:
It can help you retain your loyal customers. Loyal customers are more likely to continue doing business with you if they feel appreciated and valued. A VIP-only membership program can help you show your appreciation for your loyal customers and encourage them to keep coming back.
It can help you acquire new customers. When your loyal customers tell their friends and family about your VIP-only membership program, it can help you acquire new customers. People are more likely to do business with a company that their friends and family recommend.
It can help you increase sales. A VIP-only membership program can help you increase sales by offering exclusive perks and discounts to your members. These perks can make your members more likely to spend money with you.
It can help you collect data about your customers. When customers sign up for a VIP-only membership program, you can collect data about their buying habits and needs. This data can help you improve your products and services and target your marketing efforts more effectively.
If you are considering implementing a VIP-only membership program, there are a few things you need to keep in mind:
Make sure the benefits are worth it. The benefits of your VIP-only membership program should be valuable enough to make your customers want to join. If the benefits are not worth it, people will not be motivated to join.
Make it easy to sign up. The sign-up process for your VIP-only membership program should be easy and straightforward. People should be able to sign up quickly and easily.
Communicate the benefits clearly. Make sure your customers know what they are getting when they join your VIP-only membership program. Communicate the benefits clearly and concisely.
Track the results. Track the results of your VIP-only membership program to see if it is effective. You can track things like sales, customer retention, and customer satisfaction.
Offering rewards to customers who check in to your business on location-based apps can help drive awareness and generate leads. When your customers' digital friends see that they have checked in to your business, it can pique their interest and encourage them to visit your business as well.
Here are some of the benefits of using check-in rewards:
Increased awareness: When customers check in to your business, it helps to increase awareness of your brand. Their friends and followers will see that they have checked in, which can help to spread the word about your business.
Generated leads: When people see that their friends have checked in to your business, they may be more likely to visit your business themselves. This can help you to generate leads and attract new customers.
Increased engagement: Check-in rewards can help to increase engagement with your customers. When customers check in to your business, they are more likely to interact with your brand on social media and share their experiences with their friends.
Improved customer loyalty: Check-in rewards can help to improve customer loyalty. When customers feel valued and appreciated, they are more likely to become loyal customers and return to your business again and again.
If you are considering offering check-in rewards, there are a few things you need to keep in mind:
Choose the right rewards: The rewards you offer should be something that your customers will value. You can offer discounts, free products or services, or even exclusive content.
Make it easy to check in: The process of checking in should be easy and straightforward. You can create a custom check-in code or use a third-party app.
Promote the rewards: Make sure your customers know about the rewards you are offering. You can promote the rewards on your website, social media, and in-store.
Track the results: Track the results of your check-in rewards to see if they are effective. You can track things like the number of check-ins, the number of new customers, and the amount of sales.
Customer feedback is extremely important to businesses because it helps them to improve their products and services and make them more relevant to their target market. A great and effective feedback collection process ensures that customers feel heard, acknowledged, and appreciated when they share their opinions. To make this happen, businesses need to stay in touch with their customers and keep them updated on how their feedback has been used.
Here are some tips for collecting and using customer feedback effectively:
Make it easy for customers to give feedback. There are many different ways to collect customer feedback, such as surveys, social media, and email. Choose a method that is convenient for your customers and that will get you the feedback you need.
Be clear about what you are asking for. When you ask for customer feedback, be clear about what you are looking for. Are you looking for general feedback on your products or services, or are you looking for specific feedback on a particular issue?
Listen to what your customers have to say. When you receive customer feedback, take the time to read it carefully and listen to what your customers are saying. Don't dismiss feedback that you don't agree with.
Respond to customer feedback promptly. Once you have received customer feedback, respond to it promptly. Let your customers know that you have heard them and that you are taking their feedback into consideration.
Take action on customer feedback. Don't just collect customer feedback and then do nothing with it. Take action on the feedback you receive and make changes to your products or services as needed.
Communicate with your customers about how you've used their feedback. Let your customers know how you have used their feedback to improve your products or services. This will help them to feel heard and appreciated, and it will also encourage them to give you feedback in the future.
Loyalty programs that customers can enjoy and share with their friends can be more valuable and memorable. Buy one, get one (BOGO) promotions or a 50% discount on a second item bought are popular options for this type of marketing strategy. This benefits your business because you have the opportunity to attract more than just one customer.
Here are some of the reasons why loyalty programs that can be shared with friends are more valuable and memorable:
They create a sense of community. When customers can share their rewards with their friends, it creates a sense of community and belonging. This can make customers feel more loyal to your business.
They encourage social media sharing. When customers can share their rewards on social media, it can help to spread the word about your business and attract new customers.
They increase customer engagement. When customers are able to share their rewards, they are more likely to engage with your business on social media and other channels. This can help you to build stronger relationships with your customers.
They increase sales. When customers are able to share their rewards, they are more likely to bring their friends and family with them when they visit your business. This can help you to increase sales.
If you are considering implementing a loyalty program that can be shared with friends, there are a few things you need to keep in mind:
- Make sure the rewards are valuable. The rewards you offer should be something that your customers will value. You can offer discounts, free products or services, or even exclusive content.
- Make it easy to share the rewards. The process of sharing the rewards should be straightforward. You can create a custom referral code or use a third-party app.
- Promote the rewards. Make sure your customers know about the rewards you are offering. You can promote the rewards on your website, social media, and in-store.
- Track the results. Track the results of your loyalty program to see if it is effective. You can track things like the number of rewards shared, the number of new customers, and the amount of sales.
Raffle draws with enticing prizes can be a great way to boost customer loyalty and generate interest in your business. When your customers have the chance to win something valuable, they are more likely to continue doing business with you. They also see it as a way of thanking them for their support.
Here are some of the benefits of using raffle draws to boost customer loyalty:
It can help you retain your existing customers. When customers feel appreciated and valued, they are more likely to continue doing business with you. A raffle draw is a great way to show your appreciation for your customers and encourage them to keep coming back.
It can help you acquire new customers. When people see that your business is running a raffle draw, they may be more likely to do business with you. They may also be more likely to share the raffle draw with their friends and family, which can help you to acquire new customers.
It can help you generate interest in your business. When people hear about a raffle draw with enticing prizes, they are more likely to be interested in your business. This can help you to generate interest in your products or services and attract new customers.
If you are considering running a raffle draw to boost customer loyalty, there are a few things you need to keep in mind:
- Choose the right prizes. The prizes you offer should be something that your customers will value. You can offer products, services, or even experiences.
- Promote the raffle draw. Make sure your customers know about the raffle draw. You can promote the raffle draw on your website, social media, and in-store.
- Run the raffle draw fairly. Make sure the raffle draw is fair and that everyone has an equal chance of winning.
- Follow through with the prizes. Once the raffle draw is over, make sure to follow through with the prizes. This will help to build trust with your customers and encourage them to participate in future raffle draws.
Your loyalty programs do not have to be limited to your business alone. By partnering with other businesses and conducting joint promotions, you can bring in their customers to your establishment. This means more exposure, more reach, and more leads for you, as well as more perks for your customers to enjoy.
Here are some of the benefits of partnering with other businesses for your loyalty program:
Increased reach: When you partner with other businesses, you can reach a wider audience. This is because their customers will now be aware of your loyalty program and may be more likely to participate.
More leads: When their customers participate in your loyalty program, you will be able to collect their contact information. This information can be used to market your products and services to them in the future.
More sales: When their customers participate in your loyalty program, they are more likely to make purchases from you. This is because they will be motivated to earn points or rewards that they can redeem at your establishment.
More visibility: When you partner with other businesses, your loyalty program will be more visible. This is because their customers will see your branding and messaging when they participate in the program.
More perks: When you partner with other businesses, you can offer your customers more perks. This is because you can combine the perks offered by both businesses.
If you are considering partnering with other businesses for your loyalty program, there are a few things you need to keep in mind:
Choose the right partners: When choosing partners, make sure they are a good fit for your business and your target market.
Set clear expectations: Make sure you have clear expectations with your partners about what each party will contribute to the program.
Communicate effectively: Make sure you communicate effectively with your partners throughout the program. This will help to avoid any misunderstandings.
Track the results: Track the results of the program to see if it is effective. You can track things like the number of new customers, the amount of sales, and the level of customer satisfaction.
Establishing a solid email marketing strategy is essential for businesses of all sizes. It allows you to communicate with your customers directly, share ongoing promotions, limited-time discounts, and exciting content, and make your business appear more personable and accessible.
Here are some of the benefits of email marketing:
Direct communication: Email marketing allows you to communicate directly with your customers, bypassing other channels such as social media or search engines. This gives you a more personal connection with your customers and allows you to build trust and loyalty.
High ROI: Email marketing is a cost-effective way to reach your target audience. The average return on investment (ROI) for email marketing is $38 for every $1 spent.
Segmentation: You can segment your email list based on demographics, interests, and purchase history. This allows you to send targeted messages that are more likely to be relevant and engaging to your recipients.
Measurability: Email marketing is a measurable marketing channel. You can track the open rate, click-through rate, and conversion rate of your emails to see how effective they are.
Scalability: Email marketing is a scalable marketing channel. You can easily add more subscribers to your list and send more emails as your business grows.
If you are not already using email marketing, I encourage you to start. It is a powerful marketing tool that can help you grow your business.
Here are some tips for creating a successful email marketing strategy:
Start with a strong list: Your email list is the foundation of your email marketing strategy. Make sure you have a list of subscribers who are interested in what you have to offer.
Segment your list: Segment your list based on demographics, interests, and purchase history. This will allow you to send targeted messages that are more likely to be relevant and engaging to your recipients.
Create compelling content: Your email content should be informative, engaging, and relevant to your target audience. Use clear and concise language and avoid jargon.
Personalize your emails: Personalize your emails by addressing your recipients by name and using relevant information from their purchase history. This will make your emails feel more like a conversation and less like spam.
Track your results: Track the results of your email marketing campaigns to see what is working and what is not. This will help you optimize your campaigns and get better results over time.
To spice up your loyalty program, you can create creative experiences that will make a big impact on your customers. These experiences can be fun, fresh, and exciting, and they will help you to stand out from the competition.
Here are a couple of ideas for creative experiences you can incorporate into your loyalty program:
Mystery bags: These bags are filled with a variety of products, including best-sellers, new releases, and exclusive items. Customers won't know what they're getting until they open the bag, which adds to the excitement.
Customized packages: This option allows customers to choose the products they want to receive in their loyalty rewards package. This is a great way to show customers that you value their preferences.
These are just a few ideas for creative experiences you can incorporate into your loyalty program. Get creative and think outside the box to come up with experiences that will wow your customers.
In addition to creating creative experiences, you also need to make sure your loyalty program is mobile-friendly. People are increasingly using their smartphones and tablets to shop and interact with businesses. By making your loyalty program mobile-friendly, you can make it easier for customers to participate and earn rewards.
There are a few things you can do to make your loyalty program mobile-friendly:
Customers are always looking for ways to get the most value for their money. One way to do this is to boost the perceived value of your products and services. This can be done by offering deals and promotions that make customers feel like they are getting a good deal.
For example, offering a "buy one, get one free" deal or a "three for the price of two" deal can make customers feel like they are getting a great deal. This is because they are getting more product for the same amount of money.
Another way to boost the perceived value of your products and services is to offer discounts and coupons. Discounts can make customers feel like they are getting a good deal, even if the discount is not very large.
Coupons can also be effective in boosting perceived value. Coupons can be used to encourage customers to try new products or services, or to purchase more of a product or service that they already enjoy.
By offering deals, promotions, discounts, and coupons, you can boost the perceived value of your products and services. This can lead to increased sales and customer satisfaction.
Here are some other tips for boosting the perceived value of your products and services:
- Offer free shipping or other free extras.
- Use high-quality packaging and materials.
- Provide excellent customer service.
- Make sure your products and services are of high quality.
- Communicate the value of your products and services clearly and effectively.
17. Share exclusive offers on social media
Loyal customers are always tuned in to their favorite brands on social media. You can use this to your advantage by offering discounts, flash sales, and free shipping on social media. This will give customers a reason to keep coming back to your business.
Here are some tips for using social media to offer discounts and promotions:
Post about your promotions regularly. Don't wait for customers to come to you. Make sure they know about your promotions by posting about them regularly on social media.
Use eye-catching visuals. When you post about your promotions, use eye-catching visuals to grab attention. This could include images of the products or services you're offering, or creative graphics.
Make it easy for customers to redeem their promotions. Include clear instructions on how customers can redeem their promotions. This could include a link to a landing page, or a code that customers can enter at checkout.
Track the results of your promotions. Keep track of the results of your promotions to see what's working and what's not. This will help you optimize your promotions and get better results over time.
By following these tips, you can use social media to offer discounts and promotions that will keep your loyal customers coming back for more.
Here are some additional tips:
Personalize your promotions. Target your promotions to your specific audience. This could mean offering different promotions to different groups of customers, or offering promotions based on customer demographics or interests.
Make your promotions social. Encourage customers to share your promotions with their friends and followers. This will help you reach a wider audience and get more people to take advantage of your promotions.
Be creative. Don't be afraid to get creative with your promotions. The more unique and interesting your promotions are, the more likely people are to pay attention to them.
There are many factors that contribute to customer loyalty. One of the most important is that customers must like your product or service. For example, if you run a bookstore, you can keep your customers happy by conducting monthly reading sessions where they can meet and greet their favorite authors. This will show your customers that you value their business and that you are committed to providing them with a positive experience.
Here are some other ways to keep customers happy and secure their loyalty:
Offer excellent customer service. This means being responsive to customer inquiries, resolving problems quickly and efficiently, and going the extra mile to make sure customers are satisfied.
Be innovative. Keep your products and services fresh and exciting by introducing new features and benefits regularly.
Build relationships with your customers. Get to know your customers and their needs, and make them feel valued and appreciated.
Personalize your interactions with customers. Use customer data to personalize your marketing messages and interactions, so that each customer feels like you are speaking to them directly.
Make it easy for customers to do business with you. Offer convenient payment options, clear and concise return policies, and easy-to-use websites and apps.
By following these tips, you can create a customer experience that will keep your customers coming back for more.
Here are some additional tips:
Listen to your customers. Ask for feedback and suggestions, and be open to making changes based on what you hear.
Be transparent. Be honest and upfront about your products and services, and don't make any promises that you can't keep.
Be consistent. Deliver on your promises and provide a consistent level of quality and service.
Be patient. It takes time to build customer loyalty. Don't expect results overnight.
Even small businesses can build strong customer relationships that lead to repeat purchases. There are many retention initiatives that small businesses can implement, such as offering discounts, gifts, or exclusive content to their loyal customers. These initiatives can help small businesses keep their customers coming back for more.
Loyalty programs are one of the most effective retention initiatives that small businesses can implement. Loyalty programs reward customers for their repeat business, and they can help small businesses increase customer retention, sales, and satisfaction.
When creating a loyalty program, it is important to make sure that it is easy to understand and participate in. The rewards offered should be valuable to the customers, and the program should be promoted to customers in a way that they will see it. The results of the program should also be tracked so that changes can be made as needed.
By following these tips, small businesses can create loyalty programs that will help them improve their customer relationships and grow their business.
Here are some specific examples of retention initiatives that even small businesses can implement:
Offer discounts: Small businesses can offer discounts to their loyal customers on their products or services. This can be done by offering a percentage off of the purchase price, or by offering a gift with purchase.
Give gifts: Small businesses can also give gifts to their loyal customers. This could be anything from a small token of appreciation to a more substantial gift, such as a free product or service.
Provide exclusive content: Small businesses can also provide exclusive content to their loyal customers. This could be anything from early access to new products or services to behind-the-scenes information about the business.
By implementing these retention initiatives, small businesses can show their customers that they appreciate their business and that they are committed to providing them with a positive experience. This can help small businesses keep their customers coming back for more, which can lead to increased sales and growth.
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