My first taste of an affiliate marketing program came with law school and online poker. While not the most common cocktail when it comes to word-of-mouth marketing strategies, I saw the network effect firsthand. I was referring friends to play poker online and making a small amount in affiliate fees. As I continued to share my affiliate links, that small amount doubled, tripled, and eventually grew to be enough to pay off my law school loans, shift my career path, and kick off my journey as an ...

When most people think of a social media influencer platform, they assume it involves finding bloggers with massive followings and buying social endorsements from big celebrities. Research shows, however, that it’s more effective to build relationships with the right micro-influencers and invest in an influencer marketing platform that allows for end-to-end campaign management - not just parts and pieces.

Did you know 98.6% of people that visit your website leave without taking action? You can’t expect every single visitor to buy what you’re selling every single time they hop onto your site, but with a few tweaks, you can encourage visitors to stay a little longer, click through a bit more, and put some extra items in their shopping cart.

As a company that is built on the importance of relationships, Ambassador is humbled and excited to be included in the G2 Crowd's Spring 2018 Grid® Report for Brand Advocacy as well as mentioned in the Relationship Index for Brand Advocacy.

Relationship marketing refers to everything your brand does to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. The most important part of relationship marketing is facilitating two-way conversations with your customers.

Are you simply dipping your toe into influencer marketing or are you ready for an influencer management platform to scale your program? Whether you just sent out your first tweet to an influencer you'd like to work with or you're searching for the perfect influencer marketing platform vendor partner, we can agree on one thing: The importance of including influencer marketing in your overall marketing strategy.