After being in this industry for almost a decade now, one of the most common questions we get is, "what is referral marketing?" While most people inherently understand the concept, the strategy goes by many different aliases and it can get confusing.

We're approaching the most wonderful time of the year for marketing: The holidays! It's time to start preparing your fall and winter holiday marketing campaigns, and if there's a channel that can make or break your holiday sales - especially for retail, CPG, eCommerce and similar industries - it's word-of-mouth marketing.

Most of us - as marketers and consumers ourselves - inherently understand the value of referrals. As professionals, we've read the referral marketing statistics and have seen it work for companies large and small. In our personal lives, when we make a big purchase, we seek out reviews or ping our networks for recommendations.

A good word-of-mouth marketing strategy has the opportunity to deliver something that resonates with your brand and customers, remains evergreen, and grows more valuable over time.

Referrals, affiliates, influencers...oh my! When it comes to engaging consumers through word-of-mouth marketing, it can be overwhelming to figure out which program is best suited for your audience. 

If you’re shopping for affiliate software and are a bit lost on how to vet a vendor, you’re in luck, we can help in your search for the best affiliate marketing partner. Even the most seasoned marketer can be overwhelmed when it comes to adding new technologies to their marketing stack.