Word-of-mouth marketing drives billions of dollars in sales every year, so it’s no surprise that variations of this age-old strategy are now surfacing as performance, advocate, influencer, and referral marketing. What’s surprising is just how many thriving brands are sticking to a pen-and-paper approach for managing customer recommendations even though the consumer economy is getting more digital by the day.
You may have heard the term “relationship marketing” being tossed around recently. Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers....Read more
Customer Referral Program - Do's and Don'ts Customer referral programs are highly effective at increasing valuable word of mouth marketing, helping to improve brand awareness and boosting sales. Yet...Read more
During my time with Ambassador, I’ve had the fortune of working with a number of incredible B2B brands to build out their referral marketing programs. HP and SAP are two of the most notable...Read more