Social media management, website platforms, influencer marketing tools - the list of must-have tech for marketers is endlessly growing. With any new software, it can be daunting to figure out how to best integrate them with your existing ecosystem. And an influencer marketing platform is not exempt from this. Not to fear, we’re here with best practices on how to get the most out of your influencer marketing platform.

Whether you’re looking to build a new referral program or optimize your existing campaign, we’ve curated some of the most creative referral program examples that are sure to get your juices flowing!

In an age where marketing is increasingly driven by technology, searching for an influencer platform can be downright overwhelming. But asking questions is crucial to finding the right influencer marketing platform for your brand. The more you learn up front, the easier it will be to make an informed decision.

Digital marketing changes at the drop of dime, and as digitally connected brands, we are expected to anticipate those changes just as fast, if not sooner. If your brand is guilty of taking on the “all-adoptive” mentality, you may see that staying on top of the latest trend might negatively impact your bottom line, and eat up many of your resources. Now more than ever, it is crucial for marketers to understand the difference between a marketing fad and a marketing staple.

With most marketers adding an influencer marketing platform to the top of their wish lists this year, you would think this marketing strategy is a well-known one. But many marketers are still wondering, "what is influencer marketing?" Let’s start from the beginning to find out if this relationship marketing strategy is for your brand.

As most marketers are well aware of: Facebook is making significant changes to what users will see on their News Feed. Before your ad team erupts in chaos about how terrible this announcement is for brands, publishers and other third-party players, let’s take a look at how your company’s referral program can actually use this new algorithm to its advantage.