While the primary goal for most referral marketing programs is to bring in new business, it's equally important to consider the other side of the proverbial coin: customer loyalty. According to a study by Customer Insight Group, Inc., loyal customers make up 55-70% of sales for a business. Furthermore, 78% of loyal customers are more than happy to spread the word about a brand they love.

If your brand has a referral marketing program in place, but no one knows about it - does it really exist? Is it bringing in new customers or interested leads? Or is the program collecting dust on your website?

No longer is a referral program a "nice to have"; it's now a must have for most high-growth businesses. In almost every industry, referrals are the gold standard of customer acquisition. Research has repeatedly shown that leads coming from a referral marketing program close faster, buy more, and stay longer — all with significantly less effort and at a much lower CPA than non-referred prospects. A University of Pennsylvania study found that referred customers are more loyal and profitable — by ...

Whether you're a referral marketing pro or getting your program off the ground, we can all agree that manually sorting through who referred whom, approving and sending out rewards, and then tracking all efforts in a convoluted spreadsheet can consume A LOT of time. 

Whether you’re looking to build a new referral marketing program or optimize your existing campaign, we’ve curated some of the most creative referral program examples that are sure to get your juices flowing!

Today's circumstances and rapid digital advancements have changed the landscape for most marketing teams, especially when it comes to driving business growth. But one thing is for sure - online or offline - relationships matter.