Just like every other component of marketing, referral marketing requires a well-planned strategy to meet and exceed goals. Strategic thinking becomes increasingly important when it comes to one often overlooked aspect of referral programs — developing an incentive structure.
If you’ve attended college (or had to pay for it) sometime in the last three decades, you’re probably as frustrated as anyone about the skyrocketing price tag. According to one report, the cost of...Read more
Imagine you’re sending a newsletter to your new customers. In most cases you would launch your email marketing tool and start the process of creating a campaign. Now what if you didn’t have a tool,...Read more
When you make a purchase from just about any major eCommerce retailer today, you’ll likely receive a follow-up email (or a series of emails) that deliver a few key pieces of information: 1. Order...Read more