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Best practices, product updates, and strategy for enterprise teams turning customer programs into provable revenue.
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The Real Math Behind RaaS: Why Most SaaS Companies Won't Make It
By Geoff McDonald, CEO & Co-Founder, Ambassador
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Your AI Agent Can't Do What You Think It Can. Here's What Really Happens When You Try to Build It In-House.
The SaaSpocalypse isn't coming. It's here. And the companies that confuse "we have access to AI tools" with "we can build production-grade platforms" are about ...
The SaaSpocalypse Is Here. Results-as-a-Service Is What Comes Next.
By Geoff McDonald, CEO & Co-Founder, Ambassador
What We're Learning from Claude.ai That's Changing the Way We Build at Ambassador
There's a pattern emerging in how the best AI companies are building, and it's not what most people think.
Still on Ambassador 2.0? Here's What That's Costing You.
We're going to be direct with you.
You Know Us for Referral. Here's What Else You Can Do With Ambassador 3.0.
Most companies discover Ambassador because they need a referral program. We get it — referral is in our DNA, and it's how many of our enterprise clients first ...
Attribution Is Broken. We Built the Engine to Fix It.
Somewhere, a product manager at a link-tracking company just refreshed our website again. We get it. We'd be watching too.
Why We're Building Hiro as an Internal Agent First — And Why the Industry Should Take Notes
The agentic AI space is moving at breakneck speed. New frameworks, new capabilities, Skills, MCP integrations, voice and video tools, proactive outreach ...
Incentives Are Broken. We Built the Finance Engine to Fix Them.
Watch a Demo of Incentive Finance Engine For years, incentive platforms have been built like marketing tools.
The HiroAI Prompts Powering the Next Generation of Customer Engagement
Most teams didn’t fail at customer engagement.
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