Landing page conversion is the cornerstone of many marketing initiatives, like a referral marketing program. So in order to optimize your efforts, how do you design a killer referral landing page?

We've written a lot about the effectiveness of referral marketing programs and the power of referrals to drive sustainable, scalable growth over time. And one of the most commonly asked questions we receive is "what's the best referral program incentive structure?"

If you haven't watched Netflix's newest binge-worthy docu-series, "Tiger King: Murder, Mayhem, and Madness," yet you might want to navigate to one of our blog posts about referral programs or word-of-mouth marketing. Because, warning: spoilers below!

In a digital era where every social interaction, email click through, and website visitor is tracked and measured, why should marketers care about word-of-mouth marketing (WOMM)? It's not just another tactic, it's the marketing channel with the highest level of consumer trust.

When investing in software, it's crucial to know how to measure ROI for your word of mouth marketing campaigns. Whether your brand is managing customer referral, affiliate, influencer, or partner marketing programs, investing in a flexible all-in-one word of mouth marketing solution is necessary in order to scale your initiatives.

Just how effective is influencer marketing? Even if you’re not familiar with the specifics of these types of programs, you’ve most likely been a consumer of influencer marketing campaigns. Ever liked an Instagram post from your favorite blogger or social media celeb with an #ad or #spon hashtag?