Whether you’re looking to build a new referral marketing program or optimize your existing campaign, we’ve curated some of the most creative referral program examples that are sure to get your juices flowing!

Today's circumstances and rapid digital advancements have changed the landscape for most marketing teams, especially when it comes to driving business growth. But one thing is for sure - online or offline - relationships matter. 

If you’ve ever researched successful referral program examples to find the true ROI of referral marketing, you’ve probably run into a lot of the same examples over and over again - Uber, Tesla, and Airbnb. While their campaigns are truly inspiring, what if you don’t have the luxury of a full team, ranging from developers to marketing experts, who can focus solely on creating and managing your referral process?

Landing page conversion is the cornerstone of many marketing initiatives, like a referral marketing program. So in order to optimize your efforts, how do you design a killer referral landing page?

If your brand is already bringing in happy customers, you may wonder why you need referral software to grow your business. The truth is referral marketing programs drive revenue. And, as a marketing manager or executive, it’s your job to prove that you're helping drive revenue. But how can you make the argument for software to scale your referral program when it’s still considered a nascent category?

As marketers start to plan for the coming year, there are a few key referral marketing strategies and notable social media trends to consider. How are you leveraging the power of word-of-mouth with your customers? Are you running multiple programs, like affiliate and influencer campaigns? Are you using new platforms like Tik-Tok? Are you engaging partners to expand your reach?