How To Improve Your Word-of-Mouth Marketing Strategy

Whether it’s reading product reviews or asking for a referral, word-of-mouth strategy plays a large role in the buying process for consumers & businesses.

Word-of-mouth marketing is all around us. Whether it’s in the form of reading product reviews or texting a friend for a referral before making a purchase, word-of-mouth marketing strategy now plays a large role in the buying process for consumers and businesses.

It spans from clicking an affiliate link in a blog post to scrolling through our favorite influencers Instagram feed to finding software through a business partner. How we use word-of-mouth may have changed over the years, but the premise remains to same: we trust our networks to recommend the best products and services.

In fact, according to Convince & Convert, "83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service."

So as marketers, our challenge becomes how do we best leverage the power of word-of-mouth marketing? How do we learn what works and what doesn’t, so we don’t waste our precious time (or budget!). And most importantly, how can we tie word-of-mouth marketing to ROI and drive business growth?

Improve Your Word-of-Mouth Marketing Strategy at #WOMSummit19

These are precisely the topics we'll be covering at the upcoming Word-of-Mouth Digital Summit on May 15-16, 2019. 

Join thousands of marketing and business professionals from leading companies like Airbnb, GrubHub, Sephora, HubSpot, Ring, and Samsung for the industry’s premier word-of-mouth marketing virtual event. Learn how word-of-mouth marketing has evolved and best practices, trends, and strategies from industry experts and leading brands.

Check out the speaker line up and the full agenda here.

word-of-mouth marketing strategy agenda gif

The best part? No travel or budget required. Register for free and stream the event from wherever you are! 

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