#WOMSummit19

The live event is over, view and download the recorded sessions below
May 22nd & 23rd

The Industry’s Premier Word-of-Mouth Marketing Virtual Conference

After a very successful digital conference last year that brought together marketing leaders from a wide variety of B2B and consumer brands, we’re gearing up for another great Word-of-Mouth Summit 2019!

Featured speakers this year include Trustpilot, Shane Barker, and our opening keynote is Jay Baer.

 

Join thousands of marketing professionals from leading companies including Airbnb, GrubHub, Ring, Sephora, HubSpot, & Samsung at the industry’s premier word-of-mouth marketing virtual event.

Here’s a taste of what to expect May 15-16:

  • Taking a Holistic Approach to Partner Marketing
  • Actionable Referral Marketing Tips for B2B & Consumer Brands
  • Advanced Tactics for Influencer Marketing

Speakers

Jay Baer
Jay Baer
Convince & Convert
Hailey Friedman
Hailey Friedman
Improvado
Ryan Schram
Ryan Schram
Izea
Zach Taylor
Zach Taylor
Founder & Creator, WOM Summit
Nikkole Couture
Nikkole Couture
West
Shane Barker
Shane Barker
Influencer Marketing Expert, UCLA
Stephan Joos
Stephan Joos
Visible
Paige Young
Paige Young
Ambassador
Adam Goyette
Adam Goyette
G2 Crowd
2019-LindseyMorando
Lindsey Morando
Hello Bar and Subscriber
Chase Lee
Chase Lee
Ambassador
Anja Mertl
Anja Mertl
Design Pickle
Alex-Beller-1
Alex Beller
Postscript
Gil Eyal
Gil Eyal
HYPR
Mara Willemin
Mara Willemin
Ambassador
Meghan MacCune
Meghan MacCune
Trustpilot
Abby Katz
Abby Katz
Mavrck

Agenda

All times are in US Eastern Time

DAY ONE
Wednesday, May 15, 2019

10:00am
-
10:00am
Opening Keynote:
How to Turn Your Customers Into Volunteer Marketers
Jay Baer, Convince & Convert
Word-of-mouth is responsible for as much as 50% of all purchases, yet almost nobody has an actual plan to generate it. In this fast-paced, dynamic presentation, the New York Times bestselling marketing author, Jay Baer, presents how to create real change among business professionals at all levels, helping you improve your marketing and approach to customer acquisition.
11:00am
-
11:00am
Influencer Marketing Research: State of the Creator Economy
Ryan Schram, COO, Izea
With this marketing strategy taking the industry by storm, it’s imperative for marketers to understand the rapid evolution of influencer marketing. In this presentation, Ryan Schram will share IZEA’s findings from their annual State of the Creator Economy Study and explores how brands can learn from this data.
12:30pm
-
12:30pm
How to Approach an Influencer Marketing Strategy
Shane Barker, Influencer Marketing Expert, UCLA
Adapting a new strategy can be overwhelming. Shane Barker, who teaches Personal Branding & Influencer Marketing at UCLA and has been recognized as one of the 100 Most Influential People in Influencer Marketing, will simplify the best way to get started with this leading marketing channel. He’ll dive into how to know if it’s right for your brand and where to begin.
1:30pm
-
1:30pm
Growing with the Right Customers: Leveraging NPS and Referrals
Stephen Joos, Visible
Stephen Joos leads Growth and New Products Development at Visible, a Verizon company, and drives innovative growth strategies to build a better wireless experience for all. In this session, he will share how to best use NPS and referral marketing to drive customer growth.
2:00pm
-
2:00pm
BREAKOUT SESSION:
3 Keys to Growth That Most B2B Marketers Miss
Adam Goyette, G2 Crowd
When it comes to which word-of-mouth marketing strategy delivers the best leads, there is not one clear answer. But there are growth tactics that B2B marketers can put into place that yield higher prospects and opportunities. Discover three marketing tips proven to work for businesses of all sizes.
2:00pm
-
2:00pm
BREAKOUT SESSION:
Top 10 Referral Marketing FAQs from Consumer Brand Marketers
Chase Lee, Zach Taylor, Ambassador
Two of the leading experts in referral marketing technology answer the ten most commonly asked questions they have faced while working with thousands of consumer brands all over the globe. From how to win budget to launch a referral program to identifying the most important components of consumer referral programs, Zach and Chase will dive into challenges faced by marketers in the eCommerce space.
2:45pm
-
2:45pm
Taking a Holistic Approach to Partner Marketing
Anja Mertl, Design Pickle
With so many channels focused on connecting with partners - such as affiliates and loyal customers - it’s crucial for businesses to take a step back and look at the big picture. What are the benefits of bringing all your strategic partners under one roof? Learn exactly how Design Pickle transitioned their affiliate and referral programs into one partner marketing program, and the success they’re seeing with this move.
3:00pm
-
3:00pm
The Secret to Uncovering the Right Growth Channels for Your Business
Hailey Friedman, Improvado
Marketers today are faced with an overwhelming amount of growth hacks in order to increase their market share, but there is absolutely no way to (successfully) do them all! Not all marketing strategies are the same, Hailey shares the secret to finding which word-of-mouth channels are the best for your business.

DAY TWO
Thursday, May 16, 2019

10:00am
-
10:00am
Finding the Right Influencers for Your Brand
Nikkole Couture, West
Finding the right influencer isn’t just about discovering a partner with high clout, it’s also about finding the right audience for your brand. Nikkole will share the importance of collaborating with influencers whose interests and aesthetics match your own brand’s strategy. She’ll go over what to look for, the tools to help you get there, and understanding the recent changes in compliance to make sure the influencers you work with don’t end up working against you.
10:30am
-
10:30am
Conversational Commerce: How to Integrate SMS Into Your WOM Strategy
Alex Beller, Postscript
The future of mobile is now, especially for consumer brands. Incorporating SMS into your word-of-mouth strategy is a must, and Alex will show digital marketers how to get started and best practices to follow.
11:00am
-
11:00am
From Start to Now, 365 Days of Partner Marketing
Lindsey Morando, HelloBar and Subscriber
Like many long-term marketing strategies, successful partner programs can take time to mature and grow. Lindsey will give an inside look into how her company developed their program and what they are currently doing to scale their partner marketing efforts.
1:00pm
-
1:00pm
An Expert Take on Enterprise-Level Referral Marketing
Mara Willemin, Paige Young, Ambassador
Referral marketing at the enterprise level looks considerably different from referral marketing for smaller brands. Enterprise referral marketing requires consistent coordination from partners, IT, sales, operations, and marketing. Which is why it’s important for marketers to understand how to approach everything from gaining budget approval to architecting an enterprise referral marketing solution.
2:00pm
-
2:00pm
10 Tips to Scale your Influence Marketing in 2019
Abby Katz, Mavrck
Getting your influencer campaign off the ground is just the first step. Abby will dive into how to scale and grow your influencer marketing efforts with easy to implement tips for marketers. Learn how to measure success (or failure), and use these tactics to make your next influencer campaign even more effective.
3:00pm
-
3:00pm
Advanced Tactics for Influencer Marketing
Gil Eyal, HYPR
Go beyond the basics of influencer marketing and learn advanced techniques that will help your brand level up and expand your audience while making real relationships. Gil will share how marketers can be more strategic with your campaigns with his practical tips.
3:30pm
-
3:30pm
Closing Keynote:
The Marriage of Reviews and Referrals: How to Live Happily Ever After
Meghan MacCune, Trustpilot; Zach Taylor, Ambassador
What better way to wrap up two full days of word-of-mouth education than looking into the future of integrating the strategies discussed. Learn how to leverage the two strongest marketing channels by combining reviews and referrals to activate new brand loyalists at the time they’re most likely to promote your business. And this session will be announcing a new development that is sure to shake up the marketing industry, you don’t want to miss it!

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Registration