All marketing efforts boil down to the same theory: casting your net far and wide over a very targeted area and coming back with more of a higher quality than what you had initially. Today’s net probably holds stellar outreach, compelling content, and experiential hooks along with new leads, but the idea is the same. Every company is tasked with developing irresistible messages that convince customers to embark on a strategic, shareable, and scalable journey. At least that’s what growth marketers hope for. While hard numbers and facts have sparked many modern marketing debates and epiphanies, marketing teams can all learn to challenge and innovate processes using big ideas from marketing influencers.
Kick up your feet, take off your thinking cap for a while, and consider these inspiring ideas from marketing influencers who impact the way we think about marketing in both theory and practice.
Whether you're creating a new campaign, pioneering an innovative program or just looking for a fresh perspective, these tips should supercharge your marketing mind. The best way to get started is to get inspired. For more expert-level big thinking, check out our eBook,