Developing an effective referral marketing strategy also requires knowing what not to do. Learn common referral program pitfalls and how to avoid...
3 Referral Marketing Lessons to be Learned from a Zombie Apocalypse
What do the undead have to do with referral marketing? What are the 3 things a referral marketer needs to know about the zombie horde. Find out now!
Zombies will roam the streets on Halloween—mindless creatures covered in blood soaked rags, staggering around in an endless search for…candy?
It might come as a surprise that Halloween zombies are just kids in costumes. A true zombie apocalypse could never happen…right? Well not to scare you, but leading scientists have concluded that a zombie apocalypse is not only possible, but also inevitable.
But don’t batten down the hatches just yet. In these pre-apocalypse times, we can use a virus-induced zombie outbreak to get insight into common traits of referral marketing programs. Make sense? Here are 3 components of effective referral programs to be learned from a zombie apocalypse:
1. Effortless Transferability
Looping in one brand ambassador doesn’t just mean one new customer. The effect is compounding due to the endless reach of social media. With an effective referral program you can easily generate hundreds of referrals from just one ambassador.
Like a transferable zombie virus, referral marketing is also inherently “viral.” Once the ball gets rolling it’s very hard to stop. But hopefully you’ll be generating revenue and not world ending zombies.
2. Takes Advantage of Existing Networks and Resources
Having a strong, integrated infrastructure today may seem like a plus—but when the zombies begin attack, a giant highway interconnecting every major city won’t double as good containment of the virus.
Luckily, having such an interconnected online world is one of the key factors of why social media referrals are so effective. With just one click, you can share a message with hundreds, if not thousands, of people.
In the same way that roads facilitate the spread of a zombie virus, online networks make it easy to spread your message and brand.
3. Use of Common Human Motivations
Zombies tend to have one thing on their mind: braiiinnnsss. It’s a simple, basic motivation to eat and survive. While a referral program typically doesn’t involve brains—it hopefully taps into human motivations. (Feel free to reference our previous post about potent psychological traits that get referrals.) We all have underlying tendencies that compel us to share and promote the brands we love…just like a zombie has an underlying tendency to stumble around and eat.
The growing popularity of zombies has prompted many to begin actively preparing for a viral zombie outbreak. But rather than thinking, “How can I prepare for a zombie apocalypse?”, we should instead be thinking, “How is a zombie apocalypse applicable to my customer referral program?”
The truth remains: until we actually see an outbreak, the only thing on a marketer’s mind is: referrraaalllsss.
What are you doing to prepare for the inevitable zombie apocalypse?