Advocacy Launch Guide
How to Launch a Customer Advocacy Program in 6 Easy Steps
Invite friends to Ambassador and earn $250! For every person you refer who takes a demo, you will earn $250.
Enroll TodayEnsure the referral experience is painless and seamless for your customers and advocates by answering these simple questions.
Here’s an existential question to answer: If you have a referral marketing program in place and no one knows about it, does it really exist?
If your referral program isn’t public facing or it’s difficult to use and share with the click of a button, then you’ll severely limit your performance. The most successful brands feature their referral programs on their website, in mobile apps, and across highest-performing marketing channels — and they ensure the referral experience is painless and seamless.
To create a super simple, enjoyable referral experience for your customers and advocates, push your team to answer these questions:
1. Where and when will customers want to share or talk about your brand or products?
2. Are you requiring your ambassadors to do the heavy lifting to find friends who might be interested in your company?
3. Is the referral program easy to find and share via mobile devices?
4. Are you able to quickly pay out referral incentives — and do so in the way your ambassadors want to receive them (i.e., cash, loyalty points, vouchers, etc.)?
As a marketing organization, your goal should be to make the referral process as enjoyable as any other brand touchpoint. When you do that, you’ll see an exponential rise in the number of ambassadors — customers, fans, admirers, influencers, and advocates, etc. — willing to promote your brand.
For referrals to consistently deliver truly exceptional results, referral marketing must be woven into who you are and how you operate. Without structure and commitment, you’re largely hoping that good things happen and that customers inherently know to refer their friends and colleagues to your business.
That might happen. Or it might not.
As we know, banking on customers to refer without any clear call-to-action or incentive to do so is a risky proposition. The far better option is to approach referral marketing just as you would any other high-value customer acquisition channel — investing in process and technology, and incorporating it into every aspect of your marketing strategy.
When you do that, the payoff can be huge.
Referral marketing is the customer-facing, marketer-friendly solution that extends the customer experience and turns fans into referring machines.
Learn referral marketing best practices, and get examples, to help your marketing team build a referral marketing program that drives new and more...
Ambassador's solar clients are driving revenue with stellar referral marketing efforts. Here's why referral marketing is a great fit for the energy...
Sign up for our Ambassador newsletter and get notified when we publish new
eBooks, case studies, blog posts and more. It's like a crash course in referral
marketing - and it's free. Plus, we promise not to spam you.
Platform
© 2024 i2H Inc. All rights reserved | Privacy Policy
© 2021 Kalungi, Inc. - All Rights Reserved.
Powered by Atlas - a B2B SaaS HubSpot theme