Loyalty Rewards: What Makes Consumers Stay

Price, convenience, quality of product, customer service; do you know which quality makes a consumer most loyal to a brand? The results might surprise you.


With consumers more connected via social media than ever before, leveraging the collective influence of loyal customers has never been more important.

An engaged, loyal customer base not only drives revenue but also builds passionate brand ambassadors to advocate on behalf of your brand.

As the following survey shows, when posed the question “How do you show your loyalty,” 78% of respondents answered with “I spread the word and tell others.”

This infographic from Zendesk explores what drives brand loyalty, the impacts of customer loyalty programs, and how customers share their brand experiences through word of mouth referrals.

Infographic produced and distributed by Zendesk and Econsultancy

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