Price, convenience, quality of product, customer service; do you know which quality makes a consumer most loyal to a brand? The results might surprise you.
With consumers more connected via social media than ever before, leveraging the collective influence of loyal customers has never been more important.
An engaged, loyal customer base not only drives revenue but also builds passionate brand ambassadors to advocate on behalf of your brand.
As the following survey shows, when posed the question “How do you show your loyalty,” 78% of respondents answered with “I spread the word and tell others.”
This infographic from Zendesk explores what drives brand loyalty, the impacts of customer loyalty programs, and how customers share their brand experiences through word of mouth referrals.
Infographic produced and distributed by Zendesk and Econsultancy
Incorporate these innovative qualities into your marketing strategy to make sure that your brand knows how to think like an early adopter.
Learn the 6 key characteristics that make for more successful brand ambassador marketing so you can begin earning more, higher-quality referrals.
Reaching more qualified leads and increasing enrollment through effective word-of-mouth marketing.
Sign up for our Ambassador newsletter and get notified when we publish new
eBooks, case studies, blog posts and more. It's like a crash course in referral
marketing - and it's free. Plus, we promise not to spam you.
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