We're approaching the most wonderful time of the year for marketing: The holidays! It's time to start preparing your fall and winter holiday marketing campaigns, and if there's a channel that can make or break your holiday sales - especially for retail, CPG, eCommerce and similar industries - it's word-of-mouth marketing.

A good word-of-mouth marketing strategy has the opportunity to deliver something that resonates with your brand and customers, remains evergreen, and grows more valuable over time.

Referrals, affiliates, influencers...oh my! When it comes to engaging consumers through word-of-mouth marketing, it can be overwhelming to figure out which program is best suited for your audience. 

Marketing by word-of-mouth has influenced purchasing decisions on everything from buying a new car, to choosing a restaurant for dinner, and even selecting software vendors. 

With WOMM (word-of-mouth marketing) driving billions of dollars in sales every year, it’s no surprise that it’s one of the most coveted sources of marketing. Positive word-of-mouth interactions can exponentially drive sales when leveraged through channels like referral marketing, affiliate programs, influencer marketing, and partnerships.

While word-of-mouth marketing impacts a tremendous amount of revenue for most brands, fewer than 1% of all companies have an actual word of mouth strategy in place. We all know word-of-mouth works, but for it to deliver results, we need to have a strategic plan for it.