While word-of-mouth marketing impacts a tremendous amount of revenue for most brands, fewer than 1% of all companies have an actual word of mouth strategy in place. We all know word-of-mouth works, but for it to deliver results, we need to have a strategic plan for it.

If you’re a marketer, remember the days of yore when you had to log into Facebook and post an update, and then sign into Twitter to check your last tweet’s engagement, and then keep a pulse on LinkedIn to see how many followers your brand had? All social activity was siloed by network and it was time consuming to manage all the different platforms whether you were engaging, reporting, or just plain browsing.

In digital marketing, where the landscape is changing at the drop of a dime, it's important for marketers to lean on proven strategies - like word-of-mouth marketing - rather than wasting time on the latest fad that might negatively impact your bottom line and eat up resources.

In a digital era where every social interaction, email click through, and website visitor is tracked and measured, why should marketers care about word-of-mouth marketing (WOMM)? It's not just another tactic, it's the marketing channel with the highest level of consumer trust.

When investing in software, it's crucial to know how to measure ROI for your word of mouth marketing campaigns. Whether your brand is managing customer referral, affiliate, influencer, or partner marketing programs, investing in a flexible all-in-one word of mouth marketing solution is necessary in order to scale your initiatives.

Over the years, our team has been asked the question, "what's the difference between word-of-mouth marketing models?" more times than we can count. We know the intricacies of word-of-mouth marketing can be confusing, but we're the right people to come to when it comes to navigating which channels are right for your brand.