Word-of-mouth marketing is all around us. Whether it’s in the form of reading product reviews or texting a friend for a referral before making a purchase, word-of-mouth marketing strategy now plays a large role in the buying process for consumers and businesses.

You’ve heard people talk about word-of-mouth and referral marketing and you probably understand the value of an authentic recommendation from a loyal customer. For example, 92% of consumers trust recommendations from people they know directly. But what does referral automation really mean? How does it work and why is referral marketing technology critical to building, optimizing, and scaling these programs in a way that drives revenue?

Diversity |diˈvərsitē, dī-| noun: a range of different things. How do you consume content? Do you prefer reading? Listening? Watching? In today’s digital world, it’s more important than ever to have something for everyone. Whether that’s a blog, eBook, infographic, video, case study, or podcast, your prospects have different preferences for their journey through the sales funnel. So, how do you turn your content marketing plan into a well-oiled, diverse machine?

So your referral program is up and running and just like we suggested, you've enrolled your loyal customers. But what about everyone else? Don’t quite know where to start? Well, let's start by thinking of when and how to ask for referrals.

This is an excerpt from our latest e-book, “How To Turn Your Customer Base Into New Revenue.” To download the full version, click here. With word-of-mouth marketing driving billions of dollars in sales every year, it’s no surprise that it’s one of the most coveted sources of marketing. And when it comes to consumer relationships with brands, 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. In fact, the best source of new business is a referral from a ...

If you haven't watched Netflix's newest binge-worthy docu-series, "Tiger King: Murder, Mayhem, and Madness," yet you might want to navigate to one of our blog posts about referral programs or word-of-mouth marketing. Because, warning: spoilers below!