In digital marketing, where the landscape is changing at the drop of a dime, it's important for marketers to lean on proven strategies - like word-of-mouth marketing - rather than wasting time on the latest fad that might negatively impact your bottom line and eat up resources.

If you’re a marketer, remember the days of yore when you had to log into Facebook and post an update, and then sign into Twitter to check your last tweet’s engagement, and then keep a pulse on LinkedIn to see how many followers your brand had? All social activity was siloed by network and it was time consuming to manage all the different platforms whether you were engaging, reporting, or just plain browsing.

We're approaching the most wonderful time of the year for marketing: The holidays! It's time to start preparing your fall and winter holiday marketing campaigns, and if there's a channel that can make or break your holiday sales - especially for retail, CPG, eCommerce and similar industries - it's word-of-mouth marketing.

A good word-of-mouth marketing strategy has the opportunity to deliver something that resonates with your brand and customers, remains evergreen, and grows more valuable over time.

Referrals, affiliates, influencers...oh my! When it comes to engaging consumers through word-of-mouth marketing, it can be overwhelming to figure out which program is best suited for your audience. 

Marketing by word-of-mouth has influenced purchasing decisions on everything from buying a new car, to choosing a restaurant for dinner, and even selecting software vendors.