What are the secrets of word of mouth marketing that you need to know as we kickoff 2020? Lean in, we're about to reveal the three key reasons why it’s important for your brand to invest in the power of word-of-mouth marketing this year!

We're approaching the most wonderful time of the year for marketing: The holidays! It's time to start preparing your fall and winter holiday marketing campaigns, and if there's a channel that can make or break your holiday sales - especially for retail, CPG, eCommerce and similar industries - it's word-of-mouth marketing.

A good word-of-mouth marketing strategy has the opportunity to deliver something that resonates with your brand and customers, remains evergreen, and grows more valuable over time.

Referrals, affiliates, influencers...oh my! When it comes to engaging consumers through word-of-mouth marketing, it can be overwhelming to figure out which program is best suited for your audience. 

Marketing by word-of-mouth has influenced purchasing decisions on everything from buying a new car, to choosing a restaurant for dinner, and even selecting software vendors. 

With WOMM (word-of-mouth marketing) driving billions of dollars in sales every year, it’s no surprise that it’s one of the most coveted sources of marketing. Positive word-of-mouth interactions can exponentially drive sales when leveraged through channels like referral marketing, affiliate programs, influencer marketing, and partnerships.