As shoppers increasingly engage with brands online, social media has become as much of an eCommerce referral engine as it is a networking tool. In fact, data collected online shows that a person’s purchasing behavior is influenced exponentially more by friends and family than by traditional outbound advertising. An effective referral campaign, backed up by comprehensive referral software, can leverage these trends and capitalize on the power of word-of-mouth recommendations.
Social media has evolved beyond cat memes and vanity status updates into active engagement with consumers. Today, businesses active on social media increase exposure, improve search rankings, generate leads, and grow partnerships that lead to wild success in the online marketplace.
With so many networks available to marketers, understanding the landscape of social media can be difficult. But don’t fear the unknown! The following infographic from Awareness Inc. offers 5 best practices for traversing Twitter, Facebook and YouTube to help optimize your referral campaigns and start generating more leads, increasing brand awareness and promoting brand ambassadors now.
Today’s consumer is turning to online mediums to make informed buying decisions—wanting to feel as if they are a valued consumer that is heard by the businesses they buy from. Businesses can capitalize on this opportunity by knowing their audience, and targeting messages accordingly. Let’s take a look at how your business can benefit from this shift in consumer behavior.