Exceeding customer expectations after a service failure can be an opportunity to strengthen customer relationships and brand loyalty.
Both B2B and B2C referral programs can be highly profitable, but there are some key differences in tactics for campaign success.
Loyal and engaged customers are the bedrock of any thriving brand. Nurture these relationships to elevate customer experiences and put a premium on...
During BFCM season, your loyalty program should do two things; activate your existing customers and attract new ones to your brand. Are you ready for...
If you're just starting your new customer loyalty program, or looking for new retention and engagement strategies, read these 18 highly-effective...
Loyalty programs are a great way to show your customers some love and make them feel appreciated for their business.
While a recession definitely poses a challenge to your business, it’s still possible to inspire and motivate your marketing team.
Word-of-mouth can be one of your most effective marketing strategies. Consider these 7 tips when asking customers for 5-star reviews.
To auto-enroll, or not auto-enroll. If you have a gated referral marketing campaign, here's some food for thought...
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