5 Social Media Marketing Metrics You Should be Measuring If you asked 20 marketing experts what the most important social media metrics are, chances are you’d get 20 different responses. The truth is, SMM is a very broad topic, and there isn’t a one-size-fits-all way to measure success. Yet, it’s critically important to understand what is (and isn’t) working so you’re not wasting valuable marketing dollars heading in the wrong direction.
How to Improve Your Online Reputation These days, consumers are turning to the internet more than any other source to learn about brands and make purchasing decisions. In fact, according to a study by GE Capital, 81% of consumers say they turn to the web to do research before making a purchase. What if the information that’s floating around in cyberspace doesn’t necessarily paint your business in the best light? While you can’t completely control what’s said about you on the web, you can take ...
When it comes to driving sales, the growing number of word-of-mouth marketing benefits should be considered. According to research by Nielsen, 92% of people trust recommendations from friends and family more than all other forms of marketing. The same study found that less than half of all customers consider traditional paid advertising to be credible—that’s a decrease of more than 20% since 2009!
4 Metrics Critical to B2B Success—and How Referrals Can Help Get You There Rome wasn’t built in a day, and neither are Fortune 500 companies. It takes time, determination, and an accurate understanding of the key metrics driving the success of your brand (or empire).
Social Media Referrals Are the Most Important Metric You’re Not Tracking What is the most important key performance indicator (KPI) for measuring success on social media? Likes, retweets, and shares? Not necessarily. While these metrics tell a story, they don’t equate to tangible sales.