Are you looking for affiliate marketing tips? Well, you've come to the right place! We dug into our own metrics as well as industry statistics to share what the landscape today looks like for consumer brands and B2B companies leveraging affiliate marketing. And then we cornered our in-house affiliate marketing experts to give us all their best tips, tricks, and tools to help marketers succeed in their journey.
The Ultimate Guide to B2B Affiliate Marketing
Are you in search of the ultimate guide to B2B affiliate marketing? You've come to the right place! Today, we'll be covering all things affiliate marketing - from how this strategy works to how software can help scale your efforts. Let's dive in!
Posted February 06, 2020 Read More
Affiliate Program Management: Join a Network or Manage In-House?
While affiliate marketing has been around since the early nineties, we are now seeing more and more companies getting smart about their affiliate program management. What exactly does this mean? Brands are taking affiliate marketing seriously as a means of customer acquisition. They are investing more in this strategy; they are spending more time and resources to understand best practices; and most importantly, they are shifting how they manage their campaigns.
Posted July 02, 2018 Read More
By Jeff Epstein
Affiliate Marketing: Getting Started With A Program
My first taste of an affiliate marketing program came with law school and online poker. While not the most common cocktail when it comes to word-of-mouth marketing strategies, I saw the network effect firsthand. I was referring friends to play poker online and making a small amount in affiliate fees. As I continued to share my affiliate links, that small amount doubled, tripled, and eventually grew to be enough to pay off my law school loans, shift my career path, and kick off my journey as an ...
Posted April 27, 2018 Read More
What is Relationship Marketing?
You may have heard the term “relationship marketing” being tossed around recently. Relationship marketing refers to everything you do to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. The most important part of relationship marketing is facilitating two-way conversations with your customers.
Posted March 22, 2017 Read More
Affiliate Marketing vs. Referral Marketing: What’s the Difference?
Traversing the landscape of marketing programs can be tricky business, especially when industry terms overlap. Take affiliate marketing and referral marketing, for example.
Posted November 24, 2015 Read More