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    Exploring the Impact of Referrals on the Growing Education and eLearning Industry

    3 minute read

    If you’ve attended college (or had to pay for it) sometime in the last three decades, you’re probably as frustrated as anyone about the skyrocketing price tag. According to one report, the cost of college has risen 538% since 1985.

    For that reason alone, it isn’t surprising that the online education and eLearning markets have exploded in recent years. Consider these numbers:

    - By 2022, the global eLearning market is projected to reach $243.8 billion

    - In 2015, 5.5 million American students were studying partially or fully online

    And, according to most expert projections, those numbers are only going to rise.

    How is Referral Marketing Impacting the Education Industry?

    As a referral marketing company, that’s a question we wanted to answer. So, we decided to explore our data.

    What did we find?

    Not surprisingly, referral marketing is one of the highest performing channels in the e-learning industry. We were surprised, however, by just how quickly referrals created real, bottom-line value for the brands that use them effectively. In fact, our data showed that in the first two months after an education or eLearning company launched its referral program, it generated (on average) these results:

    Screen Shot 2017-01-26 at 2.21.49 PM.png

    What’s the takeaway from that data?

    As we explain in our latest report, “Referral Marketing By the Numbers: Education and eLearning,” students and teachers who have a positive experience with an education or eLearning company are clearly eager to talk about it. And when they do, it tends to have a direct — and immediate — impact on brand awareness and bottom-line growth.

    Referrals Aren’t Just Valuable in the Short-Term

    While that’s good news for education and eLearning companies, the better news is that this impact isn’t short lived. Instead, our research showed an investment in referral marketing technology created sustained value over longer periods of time, as well.

    How much value? Here’s a sneak peek from our report: 

    Screen Shot 2017-01-26 at 2.20.25 PM.png

    To find out more about what that chart means and how it might translate to your business, you’ll have to download our full report. To access it, just click on the button below and we’ll send your free copy directly to your inbox.

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    Posted in B2C, Report

    Amity Kapadia

    Written by Amity Kapadia

    Amity Kapadia heads up content marketing at Ambassador. When she's not writing a blog post, editing an eBook, or reading copy, you can find her watching Real Housewives.

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