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Email Marketing Trends + Tips for SaaS Providers [Infographic]

Every successful marketer has integrated some level of email outreach into their overall strategy, but the best of the best know it takes a delicate balance of budget allocation, selective communication, and analytics to make sure their efforts prove well worth the investment.

Curious where your brand's current strategy lands on the email marketing spectrum?

Let's take a look at a few of the key trends in email marketing: How frequently your customers want to hear from you, at what time of day they are willing to listen, and how to best measure success.

email-marketing-trends

Posted in Infographics

Jeff Epstein

Written by Jeff Epstein

Jeff Epstein is the founder and CEO of Ambassador, a leading SaaS referral marketing platform that helps B2B and B2C businesses engage customers and drive revenue. Ambassador's software powers referral marketing for hundreds of top brands, including HP, SAP, Zenefits, SunPower and Sage.

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