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    Zach Taylor

    Zach Taylor

    Zach Taylor is a a Principal at Tailwind Consulting, the Director of Business Development at Idio, and the Director of Sales at Dotloop, a startup that was acquired by Zillow in 2015.

    Referral Marketing Ebook Best Practices Marketing Strategy Referral Program Relationship Marketing

    The Executive’s No-Nonsense Guide to Referral Marketing

    Defining the strategy, how successful companies are generating huge ROI, and why technology is critical to improving efficiency and growing referral revenue   

    Posted April 28, 2021 Read More

    Affiliate Marketing Brand Ambassador Ebook Best Practices Marketing Strategy Influencer Marketing

    Influencer Marketing: Rent or Own?

    Exploring a New Way to Build a Smarter, More Organic Influencer Marketing Strategy

    Posted April 27, 2021 Read More

    Referral Marketing

    Referrals: The Holy Grail of Marketing

    People influence people. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising. - Mark Zuckerberg, Founder and CEO, Facebook The goal of referral marketing is simple: To harness the power of authentic word-of-mouth to drive a steady stream of high-quality referrals to your business (and grow revenue as a result). Executing against that goal, however, is a little bit more complicated. For referral marketing to work, you ...

    Posted January 20, 2021 Read More

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    Partner Program

    Ambassador’s New Partner Program Is A Huge Win For Agencies, Consultants, And Their Clients

    We are elated to announce the formal launch of our Partner Program. Over the past few years, we have had the privilege of working with some amazing marketing agencies and business consultants who have helped their clients recognize the true value and importance of word-of-mouth. 

    Posted January 20, 2021 Read More

    Referral Marketing Best Practices

    Built to Fail: 4 Referral Marketing Mistakes to Avoid

    Over the last year, I’ve had conversations with numerous sales and marketing executives about one of the world’s oldest — and most effective — customer acquisition channels: Referrals. Most of those executives have gone on to help their organization implement successful referral marketing programs, but some have flat-out failed to generate the results they expected. In most cases, those failures were easily preventable.

    Posted March 22, 2016 Read More

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