People influence people. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising. - Mark Zuckerberg, Founder and CEO, Facebook The goal of referral marketing is simple: To harness the power of authentic word-of-mouth to drive a steady stream of high-quality referrals to your business (and grow revenue as a result). Executing against that goal, however, is a little bit more complicated. For referral marketing to work, you ...

Zach Taylor
Zach Taylor is the VP of Sales at Ambassador. Prior to his current role, he was a Principal at Tailwind Consulting, the Director of Business Development at Idio, and the Director of Sales at Dotloop, a startup that was acquired by Zillow in 2015.
By Zach Taylor
Ambassador’s New Partner Program Is A Huge Win For Agencies, Consultants, And Their Clients
We are elated to announce the formal launch of our Partner Program. Over the past few years, we have had the privilege of working with some amazing marketing agencies and business consultants who have helped their clients recognize the true value and importance of word-of-mouth.
Posted January 20, 2021 Read More
By Zach Taylor
Built to Fail: 4 Referral Marketing Mistakes to Avoid
Over the last year, I’ve had conversations with numerous sales and marketing executives about one of the world’s oldest — and most effective — customer acquisition channels: Referrals. Most of those executives have gone on to help their organization implement successful referral marketing programs, but some have flat-out failed to generate the results they expected. In most cases, those failures were easily preventable.
Posted March 22, 2016 Read More