Flora is the lead content strategist at Trustpilot - the most powerful online review platform, helping businesses collect customer reviews to increase their traffic, sales, and revenue. Read more from Flora on the Trustpilot blog!
With so many online retailers keeping their eye on this holiday season, the competition is likely to be fiercer than ever. Online spending growth is expected to outpace brick-and-mortar expenditures, but many online retailers are still struggling. Whilst eCommerce sales, revenue, and audiences are poised to grow, success isn’t guaranteed and the companies who have done their due diligence to prepare will see their hard work pay off.