B2C eCommerce: Referral Marketing by the Numbers
For many eCommerce brands, referral marketing is a no- brainer. Studies have shown that referred shoppers cost less to acquire, buy more, and stay longer.
Plus, a survey conducted online by Nielsen’s Harris Poll found that 82% of Americans seek recommendations from friends and family when considering a purchase, while 67% say they’re more likely to make a purchase when a friend or family member shares it online.
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