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Tried and Tested: Referral Marketing Email Templates That Work

Tried and Tested: Referral Marketing Email Templates That Work

Referrals are indispensable for any company looking to organically grow their business and build brand awareness. Let’s face it, a simple referral from a friend can land a lot softer and convince a lot faster than traditional marketing outreach. According to a survey conducted online by Harris Poll on behalf of Ambassador, 88% of Americans say they would like some sort of incentive for sharing a product via social media or email.

And while most modern marketers understand the basics of email marketing - personalizing the copy, making the call-to-action stand out, segmenting your list, etc. -  for those sending referral marketing emails, the nuances are a little different. What’s in it for the referrer? What’s in it for the referee? Is the incentive enticing enough? We’ve reviewed hundreds of emails and compiled the best-of-the-best basic referral marketing email templates to get you started.

 

More Referrals. Less Hassle. eBook

 

Referral Marketing Email Template: B2B Company

Referral Marketing Email Template: B2B Company

Rich Text Version

Subject Line: Thanks for joining our referral program!

Hi [Customer],

You’re officially approved to participate in [Company’s] Referral Program. You’re now eligible to earn [customized reward] simply by referring your clients and friends to our company.

Head over to [portal link] and use your email and the temporary password provided to get started. Your temporary password is: em@iltempl@te. You may change your password as soon as you log in to your account.

Share this special link: [unique share link] to start earning rewards right now!

Sincerely,

The Marketing Team

[Company]

 

Referral Marketing Email Template: eCommerce Company

Referral Marketing Email Template: eCommerce Company

Rich Text Version

Subject Line: Refer & Earn

Hi [Customer],

Congratulations! You’re officially a [Company] Brand Ambassador. You deserve a reward for all of the love that you show to our brand. You can spread the love by sharing this link: [unique share link] with your friends. For every new [Company] customer you refer, you’ll earn [customized reward].

Set up your personal account at [portal link] to get started (and keep track of your rewards). Your temporary password is: em@iltempl@te. You may change your password as soon as you log in.

Sincerely,

The Marketing Team

[Company]

 

Referral Marketing Email Template: Financial Services Company

Referral Marketing Email Template: Financial Services Company

Rich Text Version

Subject Line: Start Earning Right Now

Hi [Customer],

[Company] has selected you to become an ambassador and earn [customized reward] by referring your friends using this link: [unique share link].

Use your email and password to log in to [portal link] to start earning rewards now. Your temporary password is: em@iltempl@te. You may change your password as soon as you log in. Let’s get started!

Sincerely,

The Marketing Team

[Company]

 

Referral Marketing Email Templates: Start Using Today

Setting up the perfect referral program depends on your business goals and expectations, but every introductory referral marketing email should contain a few standard elements. Start by stating why you’re reaching out then provide a shareable link for your brand ambassadors. Conclude the email with instructions for accessing an online portal where brand ambassadors can monitor their sharing behavior and see their rewards. Referral marketing emails are more than just another step in your email workflow, they’re setting the tone for the rest of your relationship with your loyal ambassador. Inject your brand culture and voice into these templates to craft emails for an unforgettable (and rewarding) customer journey.

 

More Referrals. Less Hassle.

Posted in Referral Marketing, Best Practices

Imani Mixon

Written by Imani Mixon

Imani Mixon is a copywriter for Ambassador. She picked up her professional writing pen around the same time that magazine features melted into snappy blog posts and amplified into podcasts. You can find her wherever the best conversations are happening, but mostly on Twitter.

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