When, What, and How Much?

A comprehensive guide to structuring B2B referral incentives

By now, you should know about the surprising effectiveness of B2B referral marketing programs and the power of referrals to drive sustainable, scalable growth over time. In fact, a recent deep dive into our platform’s data revealed an interesting finding about B2B referral programs.

The chart below (from one of our recent reports) illustrates this point well.

This eBook explores the right time to offer a B2B referral incentive based on the event or action you want to reward; the right types of incentives to offer based on your product and goals; and the right amount to offer based on who your target audience is and what they care about.