By now, you should know about the surprising effectiveness of B2B referral marketing programs and the power of referrals to drive sustainable, scalable growth over time. In fact, a recent deep dive into our platform’s data revealed an interesting finding about B2B referral programs.
The chart below (from one of our recent reports) illustrates this point well:
This eBook explores the right time to offer a B2B referral incentive based on the event or action you want to reward; the right types of incentives to offer based on your product and goals; and the right amount to offer based on who your target audience is and what they care about.